Matsuya's Official X Reveals Kobito Zukan Maze Quiz Answer: It's 'Benikinokobito'

On March 30, Matsuya’s official X account (@matsuya_foods) revealed the answer to the maze quiz it had been running as part of its Kobito Zukan collaboration campaign.

The official account posted, “The answer is ②Benikinokobito! Did everyone get it right?” The “Maze Challenge” had been posted the day before, on March 29, inviting followers to play through a maze together with the Kobito characters and answer which Kobito reaches the goal.

Kobito Zukan Collaboration Kicks Off March 31

The maze challenge was part of the promotion for the “Kobito Zukan” 20th anniversary collaboration campaign, running at Matsuya, Matsunoya, and Sushimatsu from March 31. The quiz was posted the day before the collaboration began, aiming to build excitement on social media.

The collaboration campaign also includes an original Kobito towel (six designs in total) with any Kid’s Meal order, as well as a follow-and-repost campaign on Matsuya’s official X account (through April 12) offering a chance to win a “jumbo Kakuremomojiri plush toy” or “5,000 Matsuya Points.”