Matsuya's Official X Pitches a 'Home Matsuya Party' with ONE PIECE Stickers from the Kids' Menu

At 6:00 p.m. on July 24, Matsuya’s official X account (@matsuya_foods) introduced the ONE PIECE “sticker sheets” (12 types in total) being distributed as a Kids’ Menu perk, framing them around the idea of “throwing a lively Matsuya party at home.” Ordering one Kids’ Menu item earns a sticker sheet, making it the perk for the first round of the Matsuya × TV anime ONE PIECE collaboration — a standard promotion the official X account has repeatedly pushed since June 30.

A Play Style: Sticking Them “All Over the House” on the Sheet

This post pitches the play style by name-checking the characters: “Order a delicious Kids’ Menu item and you can stick the sticker sheet (12 types in total) all over the place together with Brook, Chopper, Robin, Jinbe, Franky, and more!” A July 10 post had introduced the play style of sticking the stickers onto the treasure island (treasure map) design on the back of the sheet, but this time the angle has shifted: rather than limiting the sticking spot to the treasure island, it broadens the scene to a “Home Matsuya Party,” proposing that people enjoy sticking them all over the house.

In the post’s image, the Matsuya × ONE PIECE logo sits on a ring-bound, ruled-notebook-style sticker sheet with Straw Hat Pirates stickers stuck onto it. Visible are Sanji, Nami, Luffy, Zoro, Robin, the crowned, skeleton-form Brook, the pink Chopper, the blue-haired Franky, and Jinbe, all drawn in deformed illustration style. The official X account’s previous posts had focused on one character at a time — a Sanji design (July 19), a Chopper design (July 20) — but this time the format has shifted to featuring multiple characters side by side.

All 12 Types: 10 Straw Hat Pirates Designs Plus 2 Group Designs

The breakdown of all 12 “sticker sheet” types was already disclosed when the perk was first announced on June 27: designs for the 10 Straw Hat Pirates — Luffy, Zoro, Nami, Usopp, Sanji, Chopper, Robin, Franky, Brook, and Jinbe — plus 2 group designs. The design is random, and there’s no way to choose which one you get.

In the same ONE PIECE collaboration, an “Original Acrylic Block Chopstick Rest” (also random among 12 types) is distributed when ordering the adult-oriented “ONE PIECE Set,” running in parallel as a separate perk with a different target product and different goods from the Kids’ Menu stickers.

First-Round Distribution Runs Through August 18, Then Switches to the “Name Charm”

The “sticker sheet” Kids’ Menu perk is the perk for the first round of the Matsuya × TV anime ONE PIECE collaboration. The official announcement states the distribution period runs from 10:00 a.m. on June 30 through 9:59 a.m. on August 18 (ending early if supplies run out). As of July 24, the distribution period is entering its final stretch, with about three weeks remaining. From 10:00 a.m. on August 18, the Kids’ Menu perk is scheduled to switch to the second-round “Original Name Charm,” so the stickers are only available within this window.

The collaboration campaign as a whole continues through 9:59 a.m. on October 6, running alongside other elements such as a sweepstakes for an “Original Collaboration Bowl” (100 winners), which can be entered with a receipt for 800 yen or more.