Matsuya to Release Store-Limited "Spicy Garlic Chives and Egg Rice with Choice of Egg" on September 1

Matsuya’s store-limited menu page now features a new item, “Spicy Garlic Chives and Egg Rice with Choice of Egg.” Priced at 780 yen, it goes on sale from 10 a.m. on Tuesday, September 1, 2026, at a limited set of 70 stores across 25 prefectures nationwide. The spicy rice bowl highlights a choice between a raw egg or a soft-boiled egg, and it is the fourth item in the lineup of store-limited menus launching simultaneously at 10 a.m. on September 1.

Choose Between a Raw Egg and a Soft-Boiled Egg

The listing image shows a dish of white rice topped with a red, spicy sauce made with ground meat and garlic chives, with an egg placed in the center. Garlic chives are scattered throughout, and flecks of ground meat and garlic chives peek out from the sauce scooped up by a spoon. The product name features “Spicy” set inside a red, handwritten-style circle, followed by “With Choice of Egg” and a large “Garlic Chives and Egg Rice” below it.

The image carries the copy “Delicious whether raw or soft-boiled. Choose your egg for an even tastier bite,” and diners can pick from two types of egg. For the raw egg, the copy reads, “Mixes in smoothly for deep richness,” while the soft-boiled egg is described as “Silky and mellow, bringing out the flavor even more.” Both options are priced at 780 yen and come with a side of miso soup (miso soup is not included for takeout orders).

Available at 70 Stores Across 25 Prefectures Nationwide

The item will be available at 70 stores across 25 prefectures nationwide. Tokyo has the most stores with 20, followed by Osaka and Kanagawa prefectures with 7 each, Saitama Prefecture with 6, and Chiba and Aichi prefectures with 4 each. Hyogo, Fukuoka, and Shizuoka prefectures each have 2 stores, while Hokkaido, Iwate, Miyagi, Yamagata, Tochigi, Gunma, Ibaraki, Niigata, Ishikawa, Nagano, Gifu, Shiga, Hiroshima, Yamaguchi, Ehime, and Oita prefectures each have 1. Tokyo accounts for about 29% of the total, roughly in line with its share of Matsuya’s overall store network, indicating the selection is not skewed toward any particular region.

Of the 70 stores, 17 are co-located with Matsunoya, accounting for about a quarter of the total. Which stores carry the item can be checked in the list of participating stores on the store-limited menu page.

Fourth Store-Limited Item Set to Launch on September 1

The day before, on August 27, Matsuya had listed three other store-limited items also launching at 10 a.m. on September 1: “Mala Tofu Beef Bowl with Mala Cheese Hamburg Steak,” “Rich Beef Curry and Rice,” and “Devil Chicken.” This “Spicy Garlic Chives and Egg Rice with Choice of Egg” was added to the store-limited menu page the following day as the fourth item, bringing the total number of store-limited items launching at 10 a.m. on September 1 to four.

The participating stores for the four items do not overlap, totaling 211 stores combined. The Mala Tofu Beef Bowl with Mala Cheese Hamburg Steak and Rich Beef Curry and Rice are each available at the same scale of 70 stores as this item, while Devil Chicken is limited to just a single store in Okinawa Prefecture — the scope of the rollout varies by item. The 70 stores for this release form a separate set from the other three items, meaning the Spicy Garlic Chives and Egg Rice will be sold through its own distinct store network.

The launch was announced first via its listing on the store-limited menu page, and it will be available in stores as of September 1.