Matsuya's Official X Introduces "Ichigo Kurenai" from the Kobito Pouch Series 2

On Saturday, June 6, 2026, at 9:00 AM, Matsuya’s official X account (@matsuya_foods) posted, introducing “Ichigo Kurenai” — the third character revealed from the six-design lineup of the Kids’ Pouch, the second Kobito collaboration series that began distribution at 10:00 AM on May 12.

Original Post

We found 【Ichigo Kurenai】, secretly drawing nutrients from strawberries! Strawberries parasitized by this Kobito are said to grow incredibly sweet fruit! Order from Matsuya’s Kids’ Menu and get an original Kobito Zukan pouch as a gift🎁 *The design you receive is randomly selected from 6 patterns

The post follows a four-part structure: the character’s ecology (parasitism), a secondary effect of that parasitism (sweeter fruit), a call to action for the campaign, and a note on random distribution. It opens with the depiction of the unusual trait of parasitism, then lands on the “beneficial pest”-like side effect of making the host strawberry sweeter.

Ichigo Kurenai in the Image

The attached image shows a clear pouch with red trim (the zipper is also red), set against a photo of a strawberry field in the background. The Ichigo Kurenai character appears on the left, while a white label frame on the right lists the character’s name (in bold katakana) and basic information.

Item	Label
Character Name	Ichigo Kurenai
Habitat	Strawberry field
Body Length	3cm (excluding Touchin)
Note	*Image is for illustration purposes only
Usage Restriction	NOT FOR SALE
Copyright Notice	©Toshitaka Nabata

The character’s head is shaped like an actual strawberry, complete with a green calyx and leaves, and its body also has a red, strawberry-like texture. Distinctive features include short limbs extending from its torso, prominent thick lips (a vivid red mouth as if colored with lipstick), and mottled patterning on its face. The background photo of the strawberry field is composed of densely packed ripe strawberries, creating a high-density visual where the character’s red body blends into the similarly red-toned background.

Third Character in the Series 2 Pouch, Smallest Body Length Introduced So Far

Lining up the three characters introduced so far in the Series 2 pouch lineup reveals three distinct pouch colors and three distinct body lengths.

Post Date	Character	Pouch Base Color	Body Length
Sat, May 16, 2026, 9:00 AM	Kakuremomojiri	Pink	15cm
Sat, May 30, 2026, 9:00 AM	Sumomo no Uchi	Green	4-5cm
Sat, June 6, 2026, 9:00 AM (this post)	Ichigo Kurenai	Red	3cm (excluding Touchin)

The third character, Ichigo Kurenai, has a net body length of 3cm (excluding Touchin), making it the smallest of the three characters introduced so far in the Series 2 pouch lineup. This selection appears to scale the fruit-motif sizing down step by step in line with the actual size of each fruit — from peach to plum to strawberry.

Posting Pace of the Kobito Introduction Posts

As of the previous post (Sumomo no Uchi on May 30), the pace appeared to have shifted from the weekly cadence of the Series 1 towel era to a biweekly one. However, this post on June 6 came just one week after the previous one, reversing that biweekly observation and returning to a weekly pace.

Post Date	Day/Time	Character	Interval from Previous
Sat, May 16, 2026, 9:00 AM	Saturday, 9:00 AM	Kakuremomojiri	First Series 2 introduction
Sat, May 30, 2026, 9:00 AM	Saturday, 9:00 AM	Sumomo no Uchi	2 weeks
Sat, June 6, 2026, 9:00 AM	Saturday, 9:00 AM	Ichigo Kurenai	1 week

The day and time remain fixed at Saturday 9:00 AM, while the interval shortened from two weeks to one week. Three characters in the Series 2 pouch lineup remain unintroduced; at this pace, a fourth character would be revealed within June, with the fifth and sixth following by early July — a rotation apparently designed to maximize overall reach for the distribution campaign.