Matsuya Adds 'Matsuya PREMIUM Ginza Store,' Kobe Beef Bowl Priced Up to 2,080 Yen, to Official Store Data Two Days Before June 10 Opening

Matsuya PREMIUM Ginza Store (2330) has been newly added to Matsuya’s official store data. The address is Bento & Prepared Foods Corner, Basement 1, Matsuya Ginza, 3-6-1 Ginza, Chuo-ku, Tokyo, with an opening date and time of 11:00 a.m. on Wednesday, June 10, 2026. Its inclusion in the official store list data was confirmed as of the night of Monday, June 8, 2026 — appearing in the store data two days ahead of the scheduled 11:00 a.m. opening on Wednesday, June 10. The first location of Matsuya Foods’ new format ‘Matsuya PREMIUM’ has now entered a stage where it has taken on tangible form in the official store data as well, following a rollout of information that began in late May.

Store Data for Matsuya PREMIUM Ginza Store

Item	Details
Store Code	2330
Store Name	Matsuya PREMIUM Ginza Store
Address	Bento & Prepared Foods Corner, Basement 1, Matsuya Ginza, 3-6-1 Ginza, Chuo-ku, Tokyo
Opening Date & Time	11:00 a.m., Wednesday, June 10, 2026
Format	Matsuya PREMIUM (Matsuya Foods’ first permanent department store location)
Co-located Brand	None (standalone format)
Reflected in Official Store Data	Confirmed as of the night of Monday, June 8, 2026

Chuo-ku, Tokyo already has multiple Matsuya Foods group stores in operation, and with the addition of this store, it becomes the 45th store in Chuo-ku and the 337th store in Tokyo overall.

The Rollout From the May 27 Foreshadowing to the June 10 Opening

Since late May 2026, information about Matsuya PREMIUM Ginza Store has been released in stages through Matsuya’s official X account and official announcements. This latest addition to the store data represents the ‘materialization in the store data’ phase within that rollout series.

Date & Time	Channel	Content
May 27, 2026, 11:23 a.m.	Official X	Responded “Wait, finally?!” to a general user’s post speculating about “Matsuya P”
May 31, 2026, 11:07 a.m.	Official X	Reported a “PREMIUM MATSUYA” poster spotted inside the Matsuya Ginza store
June 1, 2026, 3:05 p.m.	Official X	Officially announced the new format “Matsuya PREMIUM” opening at Matsuya Ginza on June 10
June 1, 2026, 3:09 p.m.	Official Announcement	Announced details of all 7 products, including a Kobe Beef Bowl priced up to 2,080 yen
Night of June 8, 2026 (this report)	Official Store Data	Registered in the official store list under store code 2330

The reaction to a user post on May 27 (the reaction stage) → the report of a poster spotted in-store on May 31 (the exposure stage) → the official announcement on June 1 (the announcement stage) → the reflection in store data on June 8 (the pre-opening stage) — this forms a picture of the staged reveal of the new format’s first store being layered on over roughly two weeks. Registration in the store data is the final step, and all that remains from here is the opening itself at 11:00 a.m. on June 10.

Characteristics of the New Format ‘Matsuya PREMIUM’

Matsuya PREMIUM Ginza Store is Matsuya Foods’ first format to open as a permanent department store location. Its address, the ‘Bento & Prepared Foods Corner, Basement 1, Matsuya Ginza,’ is the basement food floor of the department store ‘Matsuya Ginza,’ which marked its 100th anniversary in 2025, and the store operates in a bento-and-prepared-foods sales format. The project began from the coincidence of two identically named businesses — the department store ‘Matsuya’ and the beef bowl chain ‘Matsuya Foods.’

The product lineup consists of a total of seven store-exclusive items made with carefully selected ingredients such as Kobe Beef, Domestic Japanese Black Wagyu Beef, and Domestic Pork Raised in Snow Country, with the Kobe Beef-based ‘Kobe Beef Bowl’ priced at up to 2,080 yen. Set alongside a regular Matsuya store’s Beef Bowl (Regular Serving, priced in the 400-yen range), this is four to five times the price range, making it a format that directly pits the public image of a counter-service beef bowl chain against the combination of ‘Kobe Beef and a permanent department store location.’

The Remaining Time Until Opening and the Meaning of the Store Data Update

The store data update as of the night of Monday, June 8, 2026, comes roughly two days before the June 10, 11:00 a.m. opening. For newly opening stores, registration in the store data is often carried out within a few days before or after the opening date, and this case falls within that same range.

In the case of Matsuya PREMIUM Ginza Store, the staged exposure of information from May 27 to June 1 came first, so for readers this reads as an ‘appearance on the official store list’ following the ‘rumor,’ the ‘poster discovery,’ and the ‘detailed announcement.’ With its appearance on the official store list under store code 2330, it has now reached the stage where it is treated in the same format as regular Matsuya stores for store searches and location maps.