Matsuya Official X Introduces 'Kakuremomojiri' from the Second Kobito Pouch Collaboration
Matsuya’s official X account (@matsuya_foods) posted at 9:00 AM on May 16, 2026, spotlighting ‘Kakuremomojiri,’ one figure from the six-design lineup of the ‘Kids’ Pouch’ distributed since 10:00 AM on May 12 as part of the second Kobito collaboration. The post marks an additional push four days after the second wave’s distribution began.
Original Post
Found: [Kakuremomojiri], said by some to be the inspiration for Momotaro! It’s said that a peach orchard where this Kobito is found will have a bountiful harvest! Order from Matsuya’s Kids’ Menu and get an original Kobito Zukan pouch as a gift🎁 *The design you receive is randomly selected from 6 patterns
The post is structured around four elements: character introduction, character trivia, campaign call-to-action, and a note on random distribution. It spotlights Kakuremomojiri and presents the character lore from the original Kobito Zukan work as-is — the theory that it inspired Momotaro, and the belief that a peach orchard where it’s found will yield a bountiful harvest.
Kakuremomojiri in the Image
The attached image shows a pink pouch featuring the Kakuremomojiri character and product information.
| Item | Description |
|---|---|
| Character Name | Kakuremomojiri |
| Habitat | Peach orchards, etc. |
| Body Length | 15cm |
| Copyright Notice | ©Toshitaka Nabata |
The character wears what looks like a peach-shaped pink hat (in fact, the character itself appears to be wearing the top half of a peach), with large round eyes, a half-open mouth, and a stout body with a round belly. Peach and candy motifs are placed in the background, and the pouch overall is composed of warm pink tones. The copyright notice belongs to Toshitaka Nabata, the original creator of Kobito Zukan.
Kakuremomojiri Is One of Six Designs
The second Kobito collaboration’s ‘Kids’ Pouch’ is distributed randomly across six designs. Kakuremomojiri, introduced today, is one of those six, and the official announcement at the start of the second wave listed all six designs together.
| Item | Details |
|---|---|
| Campaign Name | Kids’ Pouch Gift Campaign (Second Kobito Wave) |
| Start Date | Tuesday, May 12, 2026, 10:00 AM |
| Scheduled End | Tuesday, June 30, 2026, 9:59 AM |
| How to Get One | One free with any Kids’ Menu order at Matsuya, Matsunoya, or My Curry Shokudo |
| Lineup | 6 randomly distributed designs |
Today’s post spotlighted only ‘Kakuremomojiri’ out of the six designs, presenting it on its own.
The Second Kobito Collaboration’s Communication Timeline
Since the second wave began at 10:00 AM on May 12, Matsuya’s official channels have continued to post related content as follows. Today’s spotlight on ‘Kakuremomojiri’ is an additional push coming after the fourth post in that sequence.
| Date & Time | Channel | Content |
|---|---|---|
| May 12, 2026, 9:24 AM | Official X | One-hour advance notice that the second Kobito collaboration begins today |
| May 12, 2026, 9:54 AM | Menu Data | Images for the two Kid’s Meal products updated to the second Kobito wave’s designs |
| May 12, 2026, 10:09 AM | Official X | Second Kobito collaboration Follow & Repost Campaign begins |
| May 12, 2026, 11:32 AM | Official App | Push notification announcing the start of second Kobito wave pouch distribution |
| May 16, 2026, 9:00 AM (this post) | Official X | Solo spotlight on Kakuremomojiri |
After a concentrated cross-channel announcement blitz on May 12, the day the second wave began, the messaging shifted four days later to a deep-dive spotlight on a single character. Given the campaign’s long duration (roughly seven weeks, through June 30), this may mark the start of a sustained approach that introduces the six designs one by one.
Kakuremomojiri’s Lore
In the original Kobito Zukan work, Kakuremomojiri is set up as a Kobito that hides and lives inside peaches, a character often discussed in connection with the theory that it inspired the Momotaro folktale (the archetype of a figure born from a peach). Matsuya’s official post follows the original lore faithfully, noting that it is ‘said by some to be the inspiration for Momotaro’ and that ‘a peach orchard is said to have a bountiful harvest’ where it’s found.
By tying the giveaway to Kids’ Menu orders, the campaign appears designed to appeal to both parents and children — delivering Kobito character information alongside the visit when families with kids come in.
Editor's Note
A solo spotlight on 'Kakuremomojiri,' one of the six designs in the second Kobito pouch lineup — a deep-dive push timed four days after the concentrated May 12 announcement blitz.
