Matsuya Higashi-Omiya Ekimae, Expands to 24-Hour Operation Just 5 Days After Matsunoya Co-located Reopening

As of June 22, 2026, 12:58 PM JST, the store list on Matsuya’s official website confirmed that the business hours listing for Matsuya Higashi-Omiya Ekimae (0498, Higashi-Omiya, Minuma Ward, Saitama City, Saitama Prefecture) had been changed to ‘24-hour operation.’ Previously, the listing read ‘5:00 AM to 2:00 AM the next day, *Matsunoya is open 8:00 AM to 10:00 PM, last order 15 minutes before closing,’ meaning the main Matsuya operation had a 3-hour gap from 2:00 AM to 5:00 AM when it was closed. With this change, that gap has been filled, and the store is now open around the clock. The store had just reopened on June 17 after a renovation that added a co-located Matsunoya, making this shift to 24-hour operation come just 5 days later.

Details of the Business Hours Change

Item	Details
Store	Matsuya Higashi-Omiya Ekimae (0498)
Address	5-38-5 Azuma Building 1F, Higashi-Omiya, Minuma Ward, Saitama City, Saitama Prefecture
Before	5:00 AM to 2:00 AM the next day, *Matsunoya is open 8:00 AM to 10:00 PM, last order 15 minutes before closing
After	24-hour operation
Co-located brand	Matsunoya

Before the change, the main Matsuya operated 5:00 AM to 2:00 AM the next day (21 hours of actual operation), while the co-located Matsunoya operated 8:00 AM to 10:00 PM. After the change, the listing simply reads ‘24-hour operation,’ and the previously listed separate hours for Matsunoya (8:00 AM to 10:00 PM) are no longer included in the new listing.

24-Hour Operation Just 5 Days After Renovation Reopening

Higashi-Omiya Ekimae temporarily closed on June 4 at 3:00 PM for a renovation that switched it from a My Curry Shokudo co-located store to a Matsunoya co-located store, then reopened on June 17 at 10:00 AM. Immediately after reopening, it operated on a ‘5:00 AM to 2:00 AM the next day’ schedule, but with this latest change confirmed at the time of writing, it has moved to 24-hour operation just 5 days after reopening. The switch of the co-located brand and the expansion of business hours were both reflected in quick succession within the month of June.

A Wave of Business Hours Adjustments

Matsuya has been actively adjusting business hours store by store since the start of June. On the expansion side, the Azamino store moved from ‘5:00 AM to 3:30 AM the next day’ to 24-hour operation on June 1, and on June 16, both the Oppama store and Ofuna Ekimae store in Kanagawa Prefecture expanded to 24-hour operation. On the other hand, two stores in Fukui Prefecture ended 24-hour operation on June 13 and shortened their hours to ‘5:00 AM to 2:00 AM the next day,’ and the Toyama Fuchu store also cut back from 24-hour operation, with adjustments happening in both directions in parallel. The shift to 24-hour operation at Higashi-Omiya Ekimae can be read as part of this broader wave of store-by-store optimization.