Matsuya's Official X Promotes 100-Yen-Off Coupon for Chimichurri Thick-Cut Pork

On May 24, 2026 at 9:00 a.m., Matsuya’s official X account (@matsuya_foods) posted directly promoting a Matsuya App coupon that offers 100 yen off the “Set Meal of Grilled Thick Pork with Chimichurri Sauce.” Alongside the 100-yen-off coupon for the Chimichurri Thick-Cut Pork Set Meal, the attached image also displays coupons for three regular menu items, presenting the full lineup of four App coupons at a glance.

Original Post Text

Order through the Matsuya App and you can get the Set Meal of Grilled Thick Pork with Chimichurri Sauce for 100 yen off 😊 Be sure to take advantage of it!

The post text simply conveys the single point that the Chimichurri Thick-Cut Pork Set Meal is 100 yen off, without mentioning the coupons for the other three items shown in the image. The messaging is focused squarely on the new menu item.

Four-Item Coupon Lineup Shown in the Attached Image

The image lays out the full App coupon screen, with the Chimichurri Thick-Cut Pork Set Meal shown large at the top and smaller thumbnails for three regular menu items lined up below.

Menu Item	Regular Price	Discount	Discounted Price	Notes
Set Meal of Grilled Thick Pork with Chimichurri Sauce	1,280 yen	100 yen off	1,180 yen	New menu item released May 19; 180g pork loin; Double version is 2,030 yen
Yakiniku Beef Set Meal	890 yen	70 yen off	820 yen	Regular menu
Kimchi Kalbi Bowl	690 yen	50 yen off	640 yen	Regular menu
Cheese Beef Bowl	660 yen	30 yen off	630 yen	Regular menu

The description for the Chimichurri Thick-Cut Pork Set Meal includes the catchphrase “Basil, onion, and acidity. A perfect balance with thick-cut pork.” along with the note “180g pork loin.” The discount is largest for the new menu item at 100 yen off, followed by 70 yen, 50 yen, and 30 yen off in descending order.

Coupon Period and Eligibility

The period and how to use the coupons are displayed prominently at the top of the image.

Item	Details
Period	May 19, 2026 (Tue) 10:00 – June 2, 2026 (Tue) 10:00
How to Use	Obtain through the Matsuya App and apply at eligible services
Label	Use in the App

As of today, May 24, about nine days remain in the period. Compared to the previous coupon cycle (May 12, 10:00 a.m. – May 19, 10:00 a.m., a 7-day span), the distribution period has doubled, and the discount on the new menu item has also grown from 50 yen to 100 yen.

Different Content from the May 20 App Notification Image

The Matsuya official app push notification sent at 6:51 a.m. on May 20 featured only two items prominently in its image for the same May 19 – June 2 coupon period: 100 yen off the Chimichurri Thick-Cut Pork Set Meal and 50 yen off the “Kids’ Waku Waku Set.” In this official X image, the Kids’ Waku Waku Set has been dropped, replaced by a lineup featuring three regular menu items (Yakiniku Beef Set Meal, Kimchi Kalbi Bowl, and Cheese Beef Bowl).

Date	Channel	Menu Items Featured Prominently in the Image
May 20, 2026, 06:51	Official App	Chimichurri Thick-Cut Pork Set Meal, Kids’ Waku Waku Set (2 items)
May 24, 2026, 09:00 (this post)	Official X	Chimichurri Thick-Cut Pork Set Meal, Yakiniku Beef Set Meal, Kimchi Kalbi Bowl, Cheese Beef Bowl (4 items)

The app notification pairs the new menu item with a family-oriented item, while the X post pairs it with beef-based regular menu items — the same coupon set is being cut into different combinations depending on the target audience for each channel. Within a single coupon campaign, different eligible items are highlighted per channel, suggesting a design meant to catch the interest of each audience segment.

Six Days After the May 19 Chimichurri Thick-Cut Pork Launch, Official X Enters the Direct-Coupon-Push Stage

The Set Meal of Grilled Thick Pork with Chimichurri Sauce (1,280 yen) launched at 10:00 a.m. on May 19 as a new menu item. On launch day, the official X account ran a Follow & Repost Campaign and posted about eating the item. Six days after launch, today’s post has shifted its focus away from promoting the product itself and toward encouraging purchases through the coupon.