Matsuya Official X Promotes 100 Yen Off Chimichurri Thick-Cut Coupon

Matsuya’s official X account (@matsuya_foods) posted at 9:00 on May 24, 2026, directly promoting a Matsuya App coupon that takes 100 yen off the Set Meal of Grilled Thick Pork with Chimichurri Sauce. The attached image shows the 100 yen off coupon for the Chimichurri Thick Pork set meal alongside coupons for three classic menu items, laying out all four app coupons at a glance.

Original Post

松屋アプリからのご注文だと、チミチュリソース厚切りポークグリル定食が100円引きで購入いただけます😊 ぜひご利用ください！

(Translation: “Order through the Matsuya App and you can get the Set Meal of Grilled Thick Pork with Chimichurri Sauce for 100 yen off. Please make use of it!”)

The text concisely conveys just one item, the 100 yen off Chimichurri Thick Pork set meal, and does not mention the other three coupons shown in the image. It is a promotional post focused squarely on the new menu item.

Four Coupons Shown in the Attached Image

The image shows the full layout of the app coupon screen, with the Chimichurri Thick Pork set meal placed large at the top and three small thumbnails of classic items lined up below.

Menu Item	Regular Price	Discount	Price After Discount	Notes
Set Meal of Grilled Thick Pork with Chimichurri Sauce	1,280 yen	100 yen off	1,180 yen	New menu item released May 19, 180 g pork loin, Double version is 2,030 yen
Set Meal of Grilled Beef	890 yen	70 yen off	820 yen	Classic
Boneless Short Rib and Kimchi Bowl	690 yen	50 yen off	640 yen	Classic
Beef Bowl topped with Cheese	660 yen	30 yen off	630 yen	Classic

The description for the Chimichurri Thick Pork set meal carries the tagline “Basil, onion, and a touch of acidity. A perfect balance with thick-cut pork,” along with the label “180 g pork loin.” The discounts step down from the new menu item’s 100 yen off, the largest, to 70 yen off, 50 yen off, and 30 yen off.

Coupon Period and Eligibility

The period and how to use the coupons are displayed prominently at the top of the image.

Item	Details
Period	Tuesday, May 19, 2026, 10:00 to Tuesday, June 2, 2026, 10:00
How to Use	Obtain in the Matsuya App and apply at eligible services
Label	Use in App

As of today, May 24, about 9 days remain in the period. Compared with the previous coupon cycle (10:00 on May 12 to 10:00 on May 19, 7 days), the distribution period has doubled in length, and the discount on the new menu item has also grown from 50 yen to 100 yen.

This Differs from the May 20 App Notification Image

In the Matsuya official app push notification sent at 6:51 on May 20, only two items were shown prominently in the image for the same May 19 to June 2 coupon period: 100 yen off the Chimichurri Thick Pork set meal and 50 yen off the Kids’ Waku Waku Set (おこさまわくわくセット). The image in today’s official X post drops the Kids’ Waku Waku Set and instead features three classic items (Set Meal of Grilled Beef, Boneless Short Rib and Kimchi Bowl, and Beef Bowl topped with Cheese).

Date Sent	Channel	Items Shown Prominently in Image
May 20, 2026, 6:51	Official app	Chimichurri Thick Pork set meal and Kids’ Waku Waku Set (2 items)
May 24, 2026, 9:00 (this post)	Official X	Chimichurri Thick Pork set meal, Set Meal of Grilled Beef, Boneless Short Rib and Kimchi Bowl, and Beef Bowl topped with Cheese (4 items)

The app notification pairs “new menu item plus family audience,” while the X promotion pairs “new menu item plus beef-based classics”—the same coupon set, sliced into different combinations depending on the target audience. By varying which eligible items appear on each channel within the same coupon campaign, the design appears to aim at the interests of each segment.

Chimichurri Thick Pork, Released May 19, Now at the Direct X Promotion Stage on Day 6

The Set Meal of Grilled Thick Pork with Chimichurri Sauce (1,280 yen) is a new menu item that went on sale at 10:00 on May 19, and on its first day of release the official X account ran a follow-and-repost campaign and posted eating reports. Six days after launch, today’s post shifts its focus from promoting the product itself to encouraging purchases using the coupon.