Matsuya Official App Sends Early-Morning Notification for 100-Yen-Off Chimichurri Coupon

At 6:51 AM on May 20, 2026, the Matsuya official app sent a push notification titled “New Menu Deals❗Matsuya Coupons✨.” The title and body text are identical to a notification that has now been repeated five times since March 31, 2026. This installment announces a coupon tied to the “Grilled Thick Pork with Chimichurri Sauce” series, a new menu item that went on sale at 10:00 AM the previous day, May 19.

Notification Text

• Title: New Menu Deals❗Matsuya Coupons✨
• Body: Coupons for regular menu items too, not just the new one❗️Use them via App Coupons → Matsuya

The title, body text, and even the emoji (❗, ❗️, ✨) are an exact match with the four previous instances of this identical-text notification.

The Two Featured Items in the Coupon Image

The coupon image linked to the notification prominently features one new menu item and one regular menu item. The body text’s mention of “coupons for regular menu items too” suggests that coupons for other regular items not shown front-and-center in the image are likely being distributed separately as well.

Item	Discount	Notes
Set Meal of Grilled Thick Pork with Chimichurri Sauce	100 yen off	New menu item released May 19
Kids’ Waku Waku Set	50 yen off	Comes with Original Kobito Pouch

The coupon distribution period runs 14 days, from 10:00 AM on May 19 to 10:00 AM on June 2. This is double the 7-day span of the previous coupon cycle (10:00 AM May 12 to 10:00 AM May 19, which featured five items in its image).

Timing of the Five Identical-Text Notifications

Arranging the notifications with fully matching titles and body text in chronological order produces the table below. Delivery times fall into two tracks — the 6 AM hour and the 10-11 PM hour — with the same announcement text rotating through each track separately.

Delivery Date & Time	Time Track	Related New Menu Item (Release Date, Day)	Relationship Between Notification and Release
March 31, 2026, 23:09	Night	Stir-fried Chicken with Butter Soy Sauce Set Meal (April 1, Wednesday)	Night before release
April 28, 2026, 23:53	Night	Revival Set Meal of Pork Steak (April 28, Tuesday)	Night of release
May 11, 2026, 06:01	Morning	Batachiki / Cream Butter (May 12, Tuesday)	Morning before release
May 12, 2026, 22:42	Night	Batachiki / Cream Butter (May 12, Tuesday)	Night of release
May 20, 2026, 06:51 (this instance)	Morning	Three Chimichurri Thick-Cut Pork items (May 19, Tuesday)	Morning after release

Centered on new menu releases, the notifications have kept reappearing with slightly shifted timing — the night before, the morning of the day before, the night of release, and now the morning after. This instance’s “morning after release” is the first time this timing has appeared among the five patterns. The related new menu releases in the previous four instances all fell on a Tuesday, but this time the notification itself has slid to a Wednesday morning.

By time track, this is the second instance of a morning delivery (the pre-work breakfast window), while night deliveries (after dinner, before bed) number three. Today’s 06:51 delivery is 50 minutes later than the previous morning delivery (06:01), making it the latest morning delivery among the five instances.

Trend in Discount Amounts for New-Menu Coupons

Lining up the discount amounts assigned to new menu items across the last three coupon cycles shows that this cycle’s 100-yen discount is the largest among the last four cycles carrying this identical-text notification.

Coupon Cycle	New Menu Item Covered	Discount
From April 28 (Pork Steak cycle)	Set Meal of Pork Steak	70 yen off
May 12 - May 19 (Batachiki cycle)	Batachiki / Cream Butter	50 yen off each
May 19 - June 2 (this cycle)	Set Meal of Grilled Thick Pork with Chimichurri Sauce	100 yen off

Against the Set Meal of Grilled Thick Pork with Chimichurri Sauce’s regular price of 1,280 yen, the 100-yen discount works out to roughly 7.8%. That’s nearly the same rate as the Pork Steak cycle’s 70-yen discount (about 8.0% against 880 yen), but the absolute amount of 100 yen makes for a larger impact.