Matsuya's Official X Account Announces App Coupons for New and Classic Menu Items, Now Available

Matsuya’s official X account (@matsuya_foods) posted at 18:00 on May 16, 2026, announcing coupons for new and classic menu items being distributed on the Matsuya App (May 12, 2026, 10:00 – May 19, 2026, 10:00; usable via Matsuben Net and Mobile Order). The X post came with roughly three days left in the distribution period.

Original Post

On the Matsuya App, we’re distributing coupons not only for new menu items but also for select classic menu items ✨ You can use them with “Matsuben Net” and “Mobile Order”!

The post consists of two elements: announcing that coupons are being distributed, and specifying the eligible services. It emphasizes that both “new menu items” and “classic menu items” are covered, and guides users to redeem them via Matsuben Net or Mobile Order.

The 5 Coupon Items Currently Available

The coupon-eligible items visible in the image total 5: 2 new menu items and 3 classic items. The discount amount differs for each item.

Menu Item	Regular Price	Discount	Price After Discount	Category
Butter Chicken Curry and Rice	980 yen	50 yen off	930 yen	New menu item (released May 12)
Cream Butter Curry and Rice	730 yen	50 yen off	680 yen	New menu item (released May 12)
Set Meal of Grilled Pork Loin	880 yen	70 yen off	810 yen	Classic item (released April 21; discontinuation notice issued May 13)
Beef Bibim Bowl	690 yen	50 yen off	640 yen	Classic item
Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl	560 yen	30 yen off	530 yen	Classic item

Coupon Distribution Period and Eligible Services

The upper left of the image reads “Use on the App,” with the period noted at the top.

Item	Details
Distribution Period	Tuesday, May 12, 2026, 10:00 – Tuesday, May 19, 2026, 10:00
Eligible Services	Matsuben Net, Matsuya Mobile Order
How to Use	Obtain via the Matsuya App and apply at an eligible service
Catchphrase (Main Banner)	“Batachiki, Nailed It.” / “More Butter Flavor”

The distribution period runs exactly 7 days, ending at 10:00 on May 19 — the very moment the new menu item “Set Meal of Grilled Thick Pork with Chimichurri Sauce” goes on sale. The old coupon lineup switches over at the milestone of the new menu launch.

The Discontinuation-Notice “Set Meal of Grilled Pork Loin” Is Also Coupon-Eligible

Among the 5 eligible items, the “Set Meal of Grilled Pork Loin” (880 yen) is the one that had the note “*To be discontinued successively” added to its menu listing at 16:17 on May 13. The 70-yen-off coupon continues to apply even to this item under discontinuation notice, making it the largest discount of the 5 items.

The coupon’s end time of 10:00 on May 19 also coincides with the switchover to the new menu item “Set Meal of Grilled Thick Pork Loin” (980 yen, a volume increase from 120g to 180g along with a price increase). This makes it the last window to buy the current item (880 yen), under discontinuation notice, at up to 70 yen off.

Background of the Coupon Distribution

The sequence of announcements leading up to today’s X post is as follows. It was announced in stages across multiple channels: app notification → repeat app notification → X post.

Date & Time	Channel	Content
May 11, 2026, 6:01	Official App	Early-morning push notification announcing coupons for new and classic menu items
May 12, 2026, 22:42	Official App	The same coupon notification was resent on the night of Batachiki’s release day
May 16, 2026, 18:00 (this post)	Official X	Re-announced all 5 app-distributed coupon items together

The May 11 app notification was the first announcement, followed by a repeat notification on the night of Batachiki’s May 12 release, and today’s re-promotion on X on May 16. This three-part announcement flow is structured to reach both app members and Matsuya’s official X followers with overlapping coverage.

Overlap With the Matsuben Net Double Point Campaign Ending May 17

At 13:00 today, the official X account posted a final reminder for the “Matsuben Net Double Point Campaign” (ending May 17), whose period overlaps with today’s coupon announcement (ending May 19).

Period	Campaign	Details
May 1 – 17	Matsuben Net Double Point Campaign	Double the usual Matsuya Points
May 12 – 19	New Menu + Classic Item Coupons	30–70 yen off across 5 items total, including Batachiki, Cream Butter Curry and Rice, and Set Meal of Grilled Pork Loin

Until May 17, it is possible to double up on “Matsuben Net double points + coupon.” Ordering the discontinuation-notice Set Meal of Grilled Pork Loin in advance via Matsuben Net combines the 70-yen-off coupon with double points, making it the most cost-effective option — with just one day left (through the May 17 end date) for this window.