Matsuya Adds "To Be Discontinued Successively" Notice to Set Meal of Grilled Pork Loin

At 16:17 on May 13, a note reading “※To Be Discontinued Successively” was confirmed to have been added to the menu note for the “Set Meal of Grilled Pork Loin” (880 yen) in Matsuya’s official website menu data. This product was launched on April 21 as a new menu item featuring thick-cut pork loin, making this a Discontinuation Notice roughly 23 days after launch.

Item	Before	After (This Update)
Menu Note	(None)	※To Be Discontinued Successively
Price	880 yen	880 yen (unchanged)

Discontinuation Notice Follows That of Paired Product Salt-based Green Onion Bowl

The “Set Meal of Grilled Pork Loin” was launched on April 21 together with the “Salt-based Green Onion Bowl” as a pair of thick-cut pork loin products. The Salt-based Green Onion Bowl received a Discontinuation Notice on official X on May 8, followed by the “To Be Discontinued Successively” menu note added on May 12; today’s note for the Set Meal of Grilled Pork Loin marks the second instance in the same sequence.

Product	Launch Date	Discontinuation Notice (Menu Note Added)	Days Since Launch
Salt-based Green Onion Bowl	April 21, 2026	May 12, 2026, 9:38	Approx. 22 days
Set Meal of Grilled Pork Loin (This Update)	April 21, 2026	May 13, 2026, 16:17	Approx. 23 days

The two thick-cut pork loin products launched together on April 21 are now, in mid-May, receiving their Discontinuation Notices together as well. The gap between the Salt-based Green Onion Bowl’s note and today’s Set Meal of Grilled Pork Loin note came to roughly a day and six hours.

Positioning at the Time of the April 21 Launch Announcement

At the launch of both products on April 21, the official announcement was titled “Set Meal of Grilled Pork Loin with 120g of Thick-Cut Meat Launches April 21 — Salt-based Green Onion Bowl Also Upgraded to Thick-Cut,” positioning the Set Meal of Grilled Pork Loin as the lead product and the Salt-based Green Onion Bowl as a concurrent offering.

Product	Positioning at Launch	Price
Set Meal of Grilled Pork Loin	New menu item (lead product)	880 yen
Salt-based Green Onion Bowl	Thick-cut upgrade of the existing Salt-based Green Onion Bowl	730 yen (Regular Serving)

Both products shared thick-cut pork loin as a common element, offered in two styles: a set meal version and a bowl version. The fact that they were launched together and are now receiving Discontinuation Notices together suggests the two products were operated as two variations of a single product plan.

Part of the Menu Reorganization Underway Since May 12

Today’s Discontinuation Notice for the Set Meal of Grilled Pork Loin is part of the menu reorganization at Matsuya that has been underway since yesterday, May 12.

Date/Time	Development
May 12, 9:38	“To Be Discontinued Successively” added to Salt-based Green Onion Bowl
May 12, 10:00	Butter Chicken Curry and Rice, Cream Butter Curry and Rice launched
May 12, 10:08	Gorochiki delisted
May 12, 10:23	Lunch category split into Beef Bowl and Curry and Rice
May 12, 15:50	5 Curry Lunch Sets and 3 side items added
May 13, 16:17 (This Update)	“To Be Discontinued Successively” added to Set Meal of Grilled Pork Loin

Separately from the curry-focused reorganization that began at 10:00 on May 12, a parallel trend is underway in which the two thick-cut pork loin products — the set meal and the bowl — are exiting together in mid-May.