Matsuya to Open New Store "TOFROM Yaesu Store," Closest Ever to Tokyo Station, on September 10

Matsuya will open “Matsuya TOFROM Yaesu Store (2277)” in Yaesu, Chuo Ward, Tokyo, at 10:00 a.m. on September 10, 2026. The store was newly registered in Matsuya’s store list on August 17, confirming operational details including its address (1st floor, 1-6-1 Yaesu, Chuo Ward, Tokyo) and 24-hour operation. It sits about 310 meters from the Yaesu Central Exit of Tokyo Station, making it the closest Matsuya to Tokyo Station among all existing stores.

The August 6 Announcement on Official X Confirmed by Official Store List Registration

Matsuya’s official X account posted a photo of a glass-walled “MATSUYA” storefront on August 6 with the caption “Where is this??”, revealing that a new store would open on September 10 inside “TOFROM YAESU,” a mixed-use facility at Tokyo Station’s Yaesu Exit. At the time, the only clue was signage reading “TOWER September 10, 2026” visible in the photo. This time, the store has been listed in Matsuya’s store list as “TOFROM Yaesu Store,” confirming as official store data that it will open at 10:00 a.m. on September 10.

The store list didn’t reveal the opening date alone. Its address is the 1st floor, 1-6-1 Yaesu, Chuo Ward, Tokyo, and it will operate 24 hours a day — details on the location and hours that weren’t known at the time of the announcement are now confirmed as well.

About 310 Meters from Tokyo Station, the Closest Existing Matsuya

Measuring distances to Tokyo Station across Matsuya’s store list, TOFROM Yaesu Store is about 310 meters from the vicinity of the Yaesu Central Exit — the closest among all existing stores. The next closest is Matsuya PREMIUM Ginza Store, a separate permanent service, at about 1,002 meters, followed by Kanda Nishiguchi Store, the nearest regular Matsuya store, at about 1,123 meters — both over 1 kilometer away.

Store	Distance from Tokyo Station
TOFROM Yaesu Store	approx. 310m
Matsuya PREMIUM Ginza Store	approx. 1,002m
Kanda Nishiguchi Store	approx. 1,123m
Kanda Minamiguchi Store	approx. 1,130m
Kayabacho Store	approx. 1,135m

Until now, there wasn’t a single Matsuya within a 1-kilometer radius of Tokyo Station, leaving a notable gap in Matsuya’s distribution across central Tokyo. With this new store inside TOFROM YAESU, standing right at the Yaesu Exit, Matsuya finally gains a presence in this area. The store occupies the 1st floor of the TOWER Building as a standalone Beef Bowl-only location, without a co-located Matsunoya or My Curry Shokudo.

Eighth Store in Chuo Ward, as New Stores Open in Rapid Succession Across Tokyo in September

With this addition, Matsuya now has eight stores in Chuo Ward, Tokyo. These consist of five stores around Nihombashi — Ningyocho, Suitengu, Asakusabashi-Minami, Kayabacho, and Bakurocho — plus Kachidoki Store, Matsuya PREMIUM Ginza Store (a separate permanent service), and the newly added TOFROM Yaesu Store.

Tokyo has 338 existing stores, the most of any prefecture, far ahead of second-place Kanagawa Prefecture’s 112 and third-place Osaka Prefecture’s 111. Nationwide, nine store openings have confirmed dates, with four of them concentrated in Tokyo: Musashimurayama on September 1, Hongo 3-chome on September 4, Kitano on September 9, and Yaesu on September 10 — a rapid succession of openings from early to mid-September, with TOFROM Yaesu Store opening the day after Kitano Store.

Matsuya TOFROM Yaesu Store opens at 10:00 a.m. on September 10. For those using Tokyo Station’s Yaesu Exit, it means one more — and the closest — Matsuya to choose from.