Matsuya Launches 12 Summer Eel Items Nationwide Today at 10 AM, Led by the 'Fuwatama Una-don'

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title: “Matsuya Launches 12 Summer Eel Items Nationwide Today at 10 AM, Led by the ‘Fuwatama Una-don’” categories:

• menu tags:
• term-limited
• new-menu
• umatoma
• discontinued
• added published: true created_at: “2026-06-23T09:41:58+09:00” updated_at: “2026-06-23T10:28:26+09:00” thumbnail: “https://cdn.gyumesy.com/articles/37qocv/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/37qocv/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/don/don_una_fuwatama_hp_260623.html” editor_comment: “Every extra eel adds a flat 700 yen, and the Triple comes in at a bold 2,580 yen. The Day of the Ox falls on July 26, so there’s still plenty of runway.” description: “Matsuya launches its summer staple eel menu nationwide today, June 23, at 10 AM. In its 8th year, the lineup totals 12 items, led by the ‘Fluffy Egg Grilled Eel Bowl’ (1,180 yen), a revamp of last year’s Grilled Eel & Egg Bowl. A Samgyetang-style Soup Only (330 yen) also debuts the same day, and the Extra Cheese topping for Shkmeruli now carries a discontinuation notice.” related_articles:
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Matsuya is launching its summer staple eel menu today, Tuesday, June 23, 2026, at 10 AM at stores nationwide (excluding some locations). In its 8th year (8th edition), the lineup is built around three bowls: the ‘Fluffy Egg Grilled Eel Bowl’ (Fuwatama Una-don, 1,180 yen), a revamp of last year’s ‘Grilled Eel & Egg Bowl’; the ‘Grilled Eel Bowl’ (980 yen); and the ‘Eel Combo Beef Bowl’ (1,180 yen). Each comes with Double and Triple options that add more eel, and three non-bowl plate formats round out a total of 12 items. Also debuting is the ‘Samgyetang-style Soup Only’ (330 yen), and the Shkmeruli topping ‘Extra Cheese’ now carries a discontinuation notice.

Prices and Nutrition for All 12 Eel Items

Item	Price (tax incl.)	Calories	Protein	Fat	Carbs	Salt
Fluffy Egg Grilled Eel Bowl	1,180 yen	898 kcal	44.2 g	33.5 g	97.4 g	6.3 g
Fluffy Egg Grilled Eel Bowl Double	1,880 yen	1,150 kcal	63.0 g	50.3 g	103.6 g	8.0 g
Fluffy Egg Grilled Eel Bowl Triple	2,580 yen	1,570 kcal	84.3 g	67.4 g	147.0 g	9.6 g
Grilled Eel Bowl	980 yen	674 kcal	26.6 g	18.7 g	95.0 g	4.8 g
Grilled Eel Bowl Double	1,680 yen	926 kcal	45.4 g	35.6 g	101.3 g	6.4 g
Grilled Eel Bowl Triple	2,380 yen	1,346 kcal	66.7 g	52.7 g	144.6 g	8.1 g
Eel Combo Beef Bowl	1,180 yen	908 kcal	34.3 g	39.8 g	98.5 g	5.7 g
Eel Double Combo Beef Bowl	1,880 yen	1,160 kcal	53.1 g	56.6 g	104.8 g	7.4 g
Eel Triple Combo Beef Bowl	2,580 yen	1,580 kcal	74.4 g	73.7 g	148.1 g	9.0 g
Grilled Eel Plate	760 yen	277 kcal	19.3 g	16.8 g	11.7 g	2.6 g
Eel and Beef Plate	960 yen	511 kcal	27.0 g	37.9 g	15.2 g	3.5 g
Fluffy Egg Grilled Eel Plate	960 yen	501 kcal	37.0 g	31.6 g	14.0 g	4.1 g

A Flat 700 Yen Added for Each Extra Piece of Eel

All three bowl series come in Single, Double, and Triple sizes, and the price rises by a flat 700 yen for every additional piece of eel. The Fluffy Egg Grilled Eel Bowl goes 1,180 yen → 1,880 yen → 2,580 yen, the Grilled Eel Bowl goes 980 yen → 1,680 yen → 2,380 yen, and the Eel Combo Beef Bowl goes 1,180 yen → 1,880 yen → 2,580 yen, so the per-piece upcharge is identical across series. Every top-tier Triple tops 2,000 yen, and the Fluffy Egg Grilled Eel Bowl Triple delivers 1,570 kcal and 84.3 g of protein, the volume of three pieces of eel.

The Three Bowls Differ in Egg and Beef Bowl Content

Even at the same 1,180 yen, the Fluffy Egg Grilled Eel Bowl and the Eel Combo Beef Bowl take different directions. The Fluffy Egg Grilled Eel Bowl pairs eel with a fluffy, runny egg, with 44.2 g of protein and 33.5 g of fat. The Eel Combo Beef Bowl, meanwhile, combines eel with a beef bowl, giving 34.3 g of protein and 39.8 g of fat, with the beef bowl portion pushing the fat content higher. The cheapest option, the Grilled Eel Bowl (980 yen), is a simple combination of eel and rice, the lightest of the lot at 674 kcal and 18.7 g of fat, positioned as the most affordable way to enjoy eel on its own.

Three Plate Options to Enjoy Without Rice

Besides the bowls, three plate formats served without rice are available: the ‘Grilled Eel Plate’ (760 yen), the ‘Eel and Beef Plate’ (960 yen), and the ‘Fluffy Egg Grilled Eel Plate’ (960 yen). The Grilled Eel Plate is eel on its own as a side dish, at 277 kcal and 11.7 g of carbs, making it low-carb; the Eel and Beef Plate combines eel with beef bowl topping; and the Fluffy Egg Grilled Eel Plate lets you enjoy eel and egg on a plate. With the rice left out, all three keep carbs in the 10 g range, making them good picks as a snack to go with drinks or a lighter dish.

‘Samgyetang-style Soup Only’ Debuts the Same Day for 330 Yen

On the same day as the eel, June 23, the ‘Samgyetang-style Soup Only’ (330 yen, 162 kcal, 12.6 g protein) joins the lineup as a side menu item. An official notice dated June 18 also announced a discount of up to 70 yen when ordered as a set with a classic menu item, positioning it as a light add-on that runs alongside the hearty eel bowls.

Shkmeruli ‘Extra Cheese’ Now Carries a Discontinuation Notice

At the same time, the side menu item ‘Extra Cheese’ (120 yen) has newly gained the note “※To be discontinued successively” in its remarks column. Extra Cheese was introduced on June 16 together with the Shkmeruli revival as a topping dedicated to it, and with the end of Shkmeruli approaching, the dedicated topping is also heading toward successive discontinuation.

An 8th-Year Long Run Toward the Day of the Ox on July 26

The Grilled Eel Bowl series is a summer staple now in its 8th year, and an official notice dated June 18 positions it as a seasonal campaign by stating “This year’s Day of the Ox is July 26.” Running for a little over a month from its late-June launch to the Day of the Ox on July 26, the lineup has seen its lead item renewed from last year’s ‘Grilled Eel & Egg Bowl’ to the ‘Fluffy Egg Grilled Eel Bowl’, which puts the egg’s texture front and center.

Moved to the Limited-Time Category as of 10:05 AM on June 23

As of 10:05 AM on June 23, 2026, four items, the ‘Fluffy Egg Grilled Eel Bowl’, the ‘Grilled Eel Bowl’, the ‘Eel Combo Beef Bowl’, and the ‘Samgyetang-style Soup Only’, were confirmed on the official menu to have moved into the limited-time category.