Matsuya App Sends Early-Morning Notification on New and Standard Menu Coupons
At 6:01 AM on May 11, the Matsuya App sent a push notification titled “New Menu Savings: Matsuya Coupons.” The notice announced that, alongside coupons for new menu items, coupons for standard menu items are also being distributed within the app. It was sent in the early-morning 6 AM hour, ahead of Monday breakfast.
Original Notification Text
- Title: New Menu Savings❗Matsuya Coupons✨
- Body: Coupons for standard menu items too, not just new ones❗️Use them via App Coupons → Matsuya
The title uses the emoji “❗” and “✨,” and the body also includes “❗️,” for an eye-catching format. The body spells out the exact navigation path, “App Coupons → Matsuya,” guiding users through the Matsuya App’s coupon screen to the Matsuya brand filter.
The Morning Before the May 12 Batachiki Launch
Today, Monday, May 11, is the morning before several changes set for tomorrow, Tuesday, May 12. This notification was dropped in the 6 AM hour the morning before the launch, timed to coincide with the buildup of attention ahead of the new menu item’s debut.
| Change at 10 AM on May 12 | Details |
|---|---|
| “Butter Chicken Curry and Rice” launch | Regular Serving 730 yen, returning after about 20 months |
| Kobito Collaboration Part 2 “Original Kobito Pouch” distribution begins | Random, 6 designs total |
| Kobito Collaboration Part 1 “Original Kobito Towel” distribution ends | Until 9:59 AM on May 12 |
| Taco Rice 3-item app coupon period ends | The 7-day limited period starting May 5 concludes |
10 AM on May 12 marks the point where several campaigns and new menu developments switch over simultaneously. This notification’s early-morning send appears designed to prompt coupon acquisition and use that same morning.
Recent Coupon Activity Around the Matsuya App
As of today, May 11, the coupons and campaigns active around the Matsuya App are as follows.
| Campaign | Period | Details |
|---|---|---|
| Taco Rice 3-Item App Coupon | May 5 – 10 AM, May 12 | For use in-store, up to 70 yen off |
| Comeback Coupon | May 1 – May 31 | For members inactive for six months, up to 70 yen off on 12 menu items |
| PayPay Up to 10% Cashback Coupon | May 7 – May 17 | Up to 200 points per use on purchases of 800 yen or more |
| Matsuben Net Double Point | May 1 – May 17 | Double Matsuya Points on Matsuben Net orders |
Both tracks — coupons for new menu items (the three Taco Rice items) and coupons for standard menu items (the 12 menu items eligible for the Comeback Coupon) — are running in parallel, and this notification’s phrase “new menu items + standard menu items” reflects that concurrent state.
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
Dropped at 6 AM the morning before the Batachiki launch, this notification drives traffic to coupons for both new and standard menu items. The early send appears timed to catch users opening the Matsuya App before heading to work.
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