Matsuya Announces Upcoming Discontinuation of "Green Onion Mayo Spicy Beef Bowl" and "Mayo Kimchi Beef Bowl"; "Founding Beef Loin Cutlet Curry and Rice" Delisted

MenuDiscontinuedRemoved

On April 1, Matsuya’s menu page was confirmed to have added the notice “※To be discontinued successively” to two items: the “Green Onion Mayo Spicy Beef Bowl” and the “Mayo Kimchi Beef Bowl.”

ねぎマヨ辣牛めし
Source: Matsuya Foods Official
マヨキムチ牛めし
Source: Matsuya Foods Official
Menu item Price (Regular Serving) Calories (Regular Serving)
Green Onion Mayo Spicy Beef Bowl 610 yen 887 kcal
Mayo Kimchi Beef Bowl 610 yen 880 kcal

Both items launched together on November 7, 2024, as “new creations dedicated to mayo lovers,” and will now reach the end of their run after about 1 year and 5 months on sale.

“Founding Beef Loin Cutlet Curry and Rice” Delisted

At the same time, the store-limited “Founding Beef Loin Cutlet Curry and Rice” (1,170 yen, 1,211 kcal) was delisted from the menu page.

As reported in our March 31 article, the five items in the Founding Beef Tongue Curry and Rice series carried a “To be discontinued successively” notice, but only the store-limited loin cutlet curry had been left without a discontinuation notice. With that loin cutlet curry now delisted as well, all six items in the Founding Beef Tongue Curry and Rice series are either discontinued or delisted.

Status of the Founding Beef Tongue Curry and Rice Series

Menu item Price Status
Founding Beef Tongue Curry and Rice 980 yen To be discontinued successively
Cheese Founding Beef Tongue Curry and Rice 1,180 yen To be discontinued successively
Founding Beef Tongue Karegyu 1,250 yen To be discontinued successively
Hamburg Steak Founding Beef Tongue Curry and Rice 1,350 yen To be discontinued successively
Umatoma Hamburg Steak Founding Beef Tongue Curry and Rice 1,480 yen To be discontinued successively
Founding Beef Loin Cutlet Curry and Rice (Store-limited) 1,170 yen Delisted

The base “Founding Beef Curry and Rice” series (without beef tongue) remains on sale as a regular menu item.

Editor's Note

The mayo-style beef bowls lived about 1 year and 5 months. The loin cutlet curry skipped the discontinuation notice and was delisted outright—the fate of a store-limited item, perhaps.