Matsuya Marks "Green Onion Mayo Spicy Beef Bowl" and "Mayo Kimchi Beef Bowl" To Be Discontinued Successively — "Founding Beef Loin Cutlet Curry and Rice" Delisted

MenuDiscontinuedRemoved

On April 1, Matsuya’s menu page was confirmed to have added a “*To Be Discontinued Successively” notice to two items: the “Green Onion Mayo Spicy Beef Bowl” and the “Mayo Kimchi Beef Bowl.”

ねぎマヨ辣牛めし
Source: Matsuya Foods Official
マヨキムチ牛めし
Source: Matsuya Foods Official
Menu Item Regular Serving Price Calories (Regular Serving)
Green Onion Mayo Spicy Beef Bowl 610 yen 887 kcal
Mayo Kimchi Beef Bowl 610 yen 880 kcal

Both items launched simultaneously on November 7, 2024, as “new dishes dedicated to mayo lovers,” and will be discontinued after roughly a year and five months on sale.

“Founding Beef Loin Cutlet Curry and Rice” Delisted

At the same time, the store-limited “Founding Beef Loin Cutlet Curry and Rice” (1,170 yen, 1,211 kcal) has been delisted from the menu page.

As reported in our March 31 article, five items in the Founding Beef Tongue Curry and Rice series had been marked “To Be Discontinued Successively,” while only the store-limited Loin Cutlet Curry and Rice remained without a discontinuation notice. Now that this Loin Cutlet Curry and Rice has also been delisted, all six items in the Founding Beef Tongue Curry and Rice series are either discontinued or delisted.

Status of the Founding Beef Tongue Curry and Rice Series

Menu Item Price Status
Founding Beef Tongue Curry and Rice 980 yen To Be Discontinued Successively
Cheese Founding Beef Tongue Curry and Rice 1,180 yen To Be Discontinued Successively
Founding Beef Tongue Karegyu 1,250 yen To Be Discontinued Successively
Hamburg Steak Founding Beef Tongue Curry and Rice 1,350 yen To Be Discontinued Successively
Umatoma Hamburg Steak Founding Beef Tongue Curry and Rice 1,480 yen To Be Discontinued Successively
Founding Beef Loin Cutlet Curry and Rice (Store-limited) 1,170 yen Delisted

Note that the base “Founding Beef Curry and Rice” series (without beef tongue) continues to be sold as a regular menu item.

Editor's Note

The mayo-based beef bowls lasted about a year and five months. The Loin Cutlet Curry and Rice skipped the discontinuation notice entirely and went straight to delisted — the fate of a store-limited item, perhaps.