Matsuya Introduces 'Choose-from-60 Lunch Set' on April 7 for 60th Anniversary: 6 Mains × 10 Sides, From 530 Yen

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title: “Matsuya Introduces ‘Choose-from-60 Lunch Set’ on April 7 for 60th Anniversary: 6 Mains × 10 Sides, From 530 Yen” categories:

• official tags:
• news
• new-menu
• announcement published: true created_at: “2026-04-02T15:30:31+09:00” updated_at: “2026-06-14T13:14:46+09:00” thumbnail: “https://cdn.gyumesy.com/articles/ag9chb/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/ag9chb/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/menu/144834.html” editor_comment: “6×10 makes 60 combinations, and 60 options for the 60th anniversary. You can feel Matsuya’s obsession with making the numbers line up. Beef Bowl + Raw Egg at 530 yen is the best value.” description: “Matsuya will introduce the ‘Choose-from-60 Lunch Set’ as a 60th anniversary project from 11:00 on April 7. With 6 mains × 10 sides for 60 combinations, prices start at 530 yen. Available 11:00–15:00 only, 30 yen cheaper than ordering items separately.” related_articles:
• i02aup

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On April 2, Matsuya announced that it will introduce the “Matsuya Choose-from-60 Lunch Set,” the fourth installment of its 60th anniversary project, from 11:00 on Tuesday, April 7. Diners can freely combine 6 mains with 10 sides in a set menu, offering 60 combinations in honor of the 60th anniversary, starting from 530 yen (tax included).

The set is available only during lunchtime, from 11:00 to 15:00. The set price is 30 yen cheaper than the combined price of the items ordered separately.

Choose Your Main (6 Options)

Menu Item	Individual Price (Regular Serving)
Beef Bowl	460 yen
Bowl of Mixed Simmered Beef and Kimchi	560 yen
Beef Bowl topped with Grated Radish & Ponzu Citrus Soy Sauce	560 yen
Beef Bowl topped with Green Onion and Soft Boiled Egg	660 yen
Beef Bowl topped with Cheese	660 yen
Beef Bowl topped with Tomato and Cheese	690 yen

The mains are six variations of the Beef Bowl. The new item “Beef Bowl topped with Tomato and Cheese,” which goes on sale on April 7 at the same time, is included in the lunch set from its very first day on sale.

Choose Your Side (10 Options)

Side	Individual Price
Raw Egg	100 yen
Soft-boiled Egg	100 yen
Pickled Vegetables	100 yen
Kimchi Produced at Matsuya Fuji Factory	100 yen
Cola	100 yen
Chilled Tofu with Ginger and Green Onion	140 yen
Fresh Vegetable Salad	150 yen
Grated Domestic Yam	170 yen
Miso Soup with Pork & Vegetables	240 yen
Potato and Fresh Vegetable Salad	240 yen

Cheapest and Priciest Combinations

Every set is a flat 30 yen off the combined price of the individual items. The best value is felt most with higher-priced sides.

Combination	Individual Total	Set Price	Discount Rate
Beef Bowl + Raw Egg (cheapest)	560 yen	530 yen	5.4%
Beef Bowl + Miso Soup with Pork & Vegetables	700 yen	670 yen	4.3%
Beef Bowl topped with Tomato and Cheese + Potato and Fresh Vegetable Salad (priciest)	930 yen	900 yen	3.2%

Because the discount is a flat 30 yen, cheaper combinations get a higher discount rate. The cheapest set, at 530 yen, works out to a 5.4% discount.

60th Anniversary Project Timeline

Installment	Announcement Date	Project Name
Part 1	January 5, 2026	Matsuya’s Vegetables First!
Part 2	January 29, 2026	100 Yen Off Yakiniku Beef Items Fair
Part 3	February 5, 2026	Yakiniku Boneless Short Rib Extra Serving Fair
Part 4	April 2, 2026	Choose-from-60 Lunch Set (this one)

Release Date and Participating Stores

• Release date: Tuesday, April 7, 2026, 11:00 a.m.
• Sales hours: 11:00–15:00
• Participating stores: Matsuya locations nationwide, excluding some stores (Okinawa stores do not carry “Pickled Vegetables”)