Matsuya to Introduce 60th Anniversary "Lunch Set with Choice of 60 Dishes" on April 7 — 6 Mains x 10 Sides, From 530 Yen
On April 2, Matsuya announced it will introduce “Matsuya’s Lunch Set with Choice of 60 Dishes” on Tuesday, April 7 at 11:00 AM, as the fourth installment of its 60th Anniversary campaign. The set menu lets customers freely combine 6 mains with 10 sides, offering 60 combinations in honor of the 60th anniversary, starting from 530 yen (tax included).
Sales hours are limited to lunchtime, from 11:00 AM to 3:00 PM. The set price is 30 yen cheaper than the combined price of ordering items separately.
Choice of Main (6 Options)
| Menu | Standalone Price (Regular Serving) |
|---|---|
| Beef Bowl | 460 yen |
| Kimchi Beef Bowl | 560 yen |
| Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl | 560 yen |
| Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl | 660 yen |
| Cheese Beef Bowl | 660 yen |
| Umatoma Cheese Beef Bowl | 690 yen |
The mains consist of 6 Beef Bowl variations. The new item “Umatoma Cheese Beef Bowl,” launching simultaneously on April 7, is included in the lunch set lineup from its very first day of sale.
Choice of Side (10 Options)
| Side | Standalone Price |
|---|---|
| Raw Egg | 100 yen |
| Soft-boiled Egg | 100 yen |
| Pickled Vegetables | 100 yen |
| Mt. Fuji Kimchi | 100 yen |
| Cola | 100 yen |
| Chilled Tofu with Ginger and Green Onion | 140 yen |
| Fresh Vegetable Salad | 150 yen |
| Grated Domestic Yam Paste | 170 yen |
| Miso Soup with Pork & Vegetables | 240 yen |
| Potato Salad & Fresh Vegetables | 240 yen |
Cheapest and Priciest Combinations
The set is a flat 30 yen off the combined standalone total. The combination that feels like the best deal is pairing a main with a higher-priced side.
| Combination | Standalone Total | Set Price | Discount Rate |
|---|---|---|---|
| Beef Bowl + Raw Egg (Cheapest) | 560 yen | 530 yen | 5.4% |
| Beef Bowl + Miso Soup with Pork & Vegetables | 700 yen | 670 yen | 4.3% |
| Umatoma Cheese Beef Bowl + Potato Salad & Fresh Vegetables (Priciest) | 930 yen | 900 yen | 3.2% |
Since the discount is a flat 30 yen, the cheaper the combination, the higher the discount rate. The cheapest set, at 530 yen, works out to a 5.4% saving.
Timeline of the 60th Anniversary Campaign
| Installment | Announcement Date | Campaign Name |
|---|---|---|
| 1st | January 5, 2026 | Matsuya’s Vegetables First! |
| 2nd | January 29, 2026 | 100 Yen Off Yakiniku Beef Items Fair |
| 3rd | February 5, 2026 | Yakiniku Boneless Short Rib Extra Serving Fair |
| 4th | April 2, 2026 | Lunch Set with Choice of 60 Dishes (This Announcement) |
Release Date & Eligible Stores
- Release Date: 11:00 AM, Tuesday, April 7, 2026
- Sales Hours: 11:00 AM – 3:00 PM
- Eligible Stores: Matsuya locations nationwide, excluding some stores (Okinawa stores do not offer “Pickled Vegetables”)
Editor's Note
6 times 10 makes 60 combinations, and 60 dishes for the 60th anniversary — you can feel Matsuya's obsession with making the numbers line up. The Beef Bowl + Raw Egg combo at 530 yen is the ultimate value pick.
