Matsuya's Official X Account Previews Bakumori-Size Kimchi Kalbi Bowl and More Ahead of 8/29 "Yakiniku Day"

Matsuya’s official X account (@matsuya_foods) announced on the evening of August 28 at 22:00, a day ahead of “Meat Day” on the following day, the Matsuya App-exclusive “Meat Day Campaign” for August 29. The post states that the bowl menu items “Kimchi Kalbi Bowl” and “Salt-based Green Onion Pork Loin Bowl” will be sold for one day only, on August 29, in a “Bakumori Size.”

Post Text and Its Correspondence to the August 25 Announcement

The full text of the post is as follows:

Tomorrow is the 29th! That means it’s Meat Day. 🍖 And since it’s August 29th, it’s also Yakiniku Day!

As a special menu this time… We’re selling Bakumori-size Kimchi Kalbi Bowl and Salt-based Green Onion Bowl!! The rice is Extra-large Serving, and the meat is double the Large Serving.

Challengers wanted! We look forward to your visit (╹◡╹)

The phrase “the rice is Extra-large Serving, and the meat is double the Large Serving” closely mirrors the wording “rice: Extra-large Serving, meat: double the Large Serving” found in the official announcement “Matsuya’s ‘Meat Day Campaign’ Begins! This Month’s One-Day-Only Bakumori Size Arrives!” published on August 25, indicating the post draws directly from the announcement’s wording. On the other hand, the closing line “Challengers wanted! We look forward to your visit (╹◡╹)” does not appear in the announcement text; it is an original call-to-action written by whoever handles the account’s posts, a phrasing that has been used before in past large-serving campaigns. The emoticon (╹◡╹) at the end is one the account regularly uses, and it also appeared in the most recent “Meat Day” post.

The post text covers only the two Bakumori-size items; it does not mention the 200-yen discount on the five Large Serving Yakiniku Set Meals that are also part of the same campaign.

The “Bakumori Size” Covers Two Items: Kimchi Kalbi Bowl and Salt-based Green Onion Pork Loin Bowl

The announcement image shows the two target bowl items along with the full details of the campaign.

According to the image, the “Bakumori Size” applies to two items, “Kimchi Kalbi Bowl” and “Salt-based Green Onion Pork Loin Bowl,” both with Extra-large Serving rice and meat doubled from the Large Serving. Sales run for one day only, from 0:00 to 23:59 on Saturday, August 29, 2026, and are exclusive to the Matsuya App. The abbreviation “Salt-based Green Onion Bowl” used in the post refers to the official name, “Salt-based Green Onion Pork Loin Bowl.”

The name “Bakumori” does not exist among Matsuya’s regular menu size categories (Small Serving, Regular Serving, Large Serving, Extra-large Serving). The Kimchi Kalbi Bowl is currently priced at 660 yen for Small Serving, 690 yen for Regular Serving, 910 yen for Large Serving, and 1,090 yen for Extra-large Serving, while the Salt-based Green Onion Pork Loin Bowl is priced at 600 yen for Small Serving, 630 yen for Regular Serving, and 850 yen for Large Serving — making “Bakumori” a special specification created just for this one-day campaign. Branding the campaign around “Bakumori” is new to this month’s edition of the monthly “Meat Day Campaign”; previous editions of the campaign had consistently offered discounts on existing menu items’ Double and Triple sizes.

The “Meat Day Campaign” Is a Monthly Fixture; This Month It’s 200 Yen Off Five Large Serving Set Meals

The “Meat Day Campaign” is a Matsuya App-exclusive campaign held around the 29th of every month; most recently, on July 29, the Large Serving Set Meals of Stir-fried Pork with Ginger Soy Sauce and Twice-cooked Pork were the featured items. This time, for August 29, the announcement image shows that five “Large Serving Yakiniku Set Meals” — Large Serving Yakiniku Beef Set Meal, Large Serving Yakiniku Boneless Short Rib Set Meal, Large Serving Yakiniku Pork Loin Set Meal, Large Serving Stir-fried Pork with Ginger Soy Sauce Set Meal, and Double Pork & Kimchi Set Meal — will be 200 yen off.

The “Double Pork & Kimchi Set Meal” included among the eligible items is the Large Serving version of the “Pork & Kimchi Set Meal,” whose revival for this summer was announced in the August 20 notice — meaning it has been added to the campaign’s discount lineup not long after its comeback.