Matsuya Official X Announces 'Bakumori' Giant Servings Including Kimchi Kalbi Bowl the Day Before 8/29 'Yakiniku Day'

Matsuya’s official X account (@matsuya_foods) gave a day-before announcement at 10 p.m. on August 28 of the Matsuya App-exclusive “Meat Day Campaign” (Niku no Hi Kikaku) being held for “Meat Day” on the 29th. According to the post, the bowl menu items “Boneless Short Rib and Kimchi Bowl” and “Salt-based Green Onion Pork Loin Bowl” will be sold for one day only on August 29 as “Bakumori” (blowout) servings, with extra-large rice and double the meat of a large serving.

The Post Text and How It Matches the August 25 Announcement

The text of the post is as follows.

Tomorrow is the 29th! That means it’s Meat Day. 🍖 And since it’s August 29, it’s also Yakiniku Day!

As a special menu item this time… We’re selling Bakumori servings of the Kimchi Kalbi Bowl and the Salt-based Green Onion Bowl!! The rice is an extra-large serving, and the meat is double a large serving.

Challengers wanted! We look forward to seeing you (╹◡╹)

The condition “the rice is an extra-large serving, and the meat is double a large serving” is nearly identical to the wording in the body of the official announcement published on August 25, “Matsuya ‘Meat Day Campaign’ Is Here! This Month, a One-Day-Only Bakumori Size Appears!”, so the post draws on the announcement’s phrasing. The closing line, “Challengers wanted! We look forward to seeing you (╹◡╹),” does not appear in the announcement body. It is a fresh call to action written by whoever handles the posts, and it follows a phrasing used in earlier large-serving campaigns. The emoticon (╹◡╹) at the end is one the account regularly uses, and it also appeared in the most recent “Meat Day” post.

The post covers only the two “Bakumori” items. It does not mention the 200 yen discount on the five “Yakiniku Large Serving Set Meals” that are part of the same campaign.

“Bakumori” Servings Are Two Items: Kimchi Kalbi Bowl and Salt-based Green Onion Pork Loin Bowl

The announcement image shows the two target bowls and the full scope of the campaign.

According to the image, the “Bakumori” servings cover two items, the “Boneless Short Rib and Kimchi Bowl” and the “Salt-based Green Onion Pork Loin Bowl,” both with extra-large rice and double the meat of a large serving. They are sold for one day only, “from 0:00 to 23:59 on Saturday, August 29, 2026,” and are exclusive to the Matsuya App. The “Salt-based Green Onion Bowl” in the post is an abbreviation of the official name, “Salt-based Green Onion Pork Loin Bowl.”

“Bakumori” does not exist among the size categories on Matsuya’s regular menu (Small, Regular, Large, Extra-large). The Boneless Short Rib and Kimchi Bowl is currently sold at 660 yen (Small Serving), 690 yen (Regular Serving), 910 yen (Large Serving), and 1,090 yen (Extra-large Serving), and the Salt-based Green Onion Pork Loin Bowl at 600 yen (Small Serving), 630 yen (Regular Serving), and 850 yen (Large Serving). “Bakumori” is a special format created just for this one-day campaign. The “Bakumori” billing is new to this month’s “Meat Day Campaign,” a monthly staple; previously the campaign had taken the form of discounts on existing Large Serving and Triple-size menu items.

The “Meat Day Campaign” Is a Monthly Event; This Month, Five Large Serving Set Meals Get 200 Yen Off

The “Meat Day Campaign” is a Matsuya App-exclusive campaign held around the 29th of each month. Most recently, on July 29, the Large Serving Stir-fried Pork with Ginger Soy Sauce and Twice-cooked Pork Set Meals were the targets. This time, on August 29, according to the announcement image, five “Yakiniku Large Serving Set Meals” get 200 yen off: the Large Serving Yakiniku Beef Set Meal, the Large Serving Yakiniku Boneless Short Rib Set Meal, the Large Serving Yakiniku Pork Loin Set Meal, the Large Serving Stir-fried Pork with Ginger Soy Sauce Set Meal, and the Large Serving Pork & Kimchi Set Meal.

The “Large Serving Pork & Kimchi Set Meal” among the targets is the Large Serving version of the “Pork & Kimchi Set Meal,” whose summer revival was announced in the August 20 announcement, so it was added to the campaign’s discount targets soon after its return.