Matsuya Puts Discontinuation Notices on 5 "Founding Beef Tongue Curry and Rice" Items, Just One Week After Launch

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title: “Matsuya Puts Discontinuation Notices on 5 "Founding Beef Tongue Curry and Rice" Items, Just One Week After Launch” categories:

• menu tags:
• term-limited
• discontinued published: true created_at: “2026-03-31T10:29:50+09:00” updated_at: “2026-06-14T13:23:35+09:00” thumbnail: “https://cdn.gyumesy.com/articles/406xlt/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/406xlt/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/” editor_comment: “Beef tongue curry gets a discontinuation notice one week after launch. It’s a limited-time item, but that’s quick. If you’ve had your eye on it, go soon.” description: “Matsuya’s menu page now shows "To Be Discontinued Successively" on all 5 variations of the "Founding Beef Tongue Curry and Rice." The notice comes just one week after the March 24 launch. The "Meat-Piled Beef Bowl Bento" was also delisted the same day.” related_articles:
• rwlp7i
• y0howt

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On March 31, Matsuya’s menu page was confirmed to have added a “※To Be Discontinued Successively” notice to all 5 items in the “Founding Beef Tongue Curry and Rice” series. The series only launched on March 24, so this discontinuation notice comes just one week after release.

The 5 Items Slated for Discontinuation

Menu Item	Price (tax incl.)	Calories
Founding Beef Tongue Curry and Rice	980 yen	896 kcal
Cheese Founding Beef Tongue Curry and Rice	1,180 yen	1,065 kcal
Founding Beef Tongue Karegyu	1,250 yen	1,130 kcal
Hamburg Steak Founding Beef Tongue Curry and Rice	1,350 yen	1,272 kcal
Umatoma Hamburg Steak Founding Beef Tongue Curry and Rice	1,480 yen	1,411 kcal

Store-Limited Loin Cutlet Curry Not Affected

The series’ “Founding Beef Tongue Loin Cutlet Curry and Rice” (1,370 yen, store-limited) does not carry a discontinuation notice. It may continue to be sold as a store-limited item.

The Base “Founding Beef Curry and Rice” Remains Regular

The “Founding Beef Tongue Curry and Rice” is a limited-time special edition that adds beef tongue to the “Founding Beef Curry and Rice,” which became a regular item in September 2025. After the beef tongue curry ends, the base Founding Beef Curry and Rice series (780 yen to 1,280 yen, 6 items in total) will continue to be sold as regular menu items.

“Meat-Piled Beef Bowl Bento” Also Delisted

On the same day, the “Meat-Piled Beef Bowl Bento” (1,000 yen, takeout only), released on February 24 as Part 4 of Matsuya’s 60th Anniversary Project, was also removed from the menu page. It was on sale for about five weeks.

Three Chicken Butter Items Flagged as “Limited-time”

In addition, the limited-time flag was set on three items added today: the “Stir-fried Chicken with Butter Soy Sauce Set Meal,” “Stir-fried Chicken with Butter Soy Sauce,” and “Garlic Butter Pork Short Rib & Egg Bowl.” It had been known at the time of the announcement that they were limited-time items, and this change makes it official in the menu data as well.