Matsuya Official X Launches Follow & Repost Campaign for "Neo Tomato Chunky Chicken Curry and Rice" Release: 1,000 Points to 30 Winners

Matsuya’s official X account (@matsuya_foods) posted an announcement at 10:00 AM on June 9, 2026 for a Follow & Repost Campaign celebrating the release of “Neo Tomato Chunky Chicken Curry and Rice,” which went on sale at the same moment. Thirty winners chosen by lottery will receive “1,000 Matsuya Points” usable in the official Matsuya Foods app, with entries closing Monday, June 15, 2026. The campaign launched at the exact same time as the simultaneous release of all six “Neo Tomato” curry items (headlined by Neo Tomato Chunky Chicken Curry and Rice) at 10:00 AM today.

Post Text

Celebrating the release of “Neo Tomato Chunky Chicken Curry and Rice” 🎉 We’re holding a Follow & Repost Campaign where 30 lucky winners chosen by lottery can win “1,000 Matsuya Points” usable in the official Matsuya Foods app! ★How to Enter★ ① Follow @matsuya_foods ② Repost this post Deadline: Until Monday, June 15, 2026

Campaign Overview

Item	Details
Campaign Name	“Neo Tomato Chunky Chicken Curry and Rice” Release Follow & Repost Campaign
Start Date/Time	10:00 AM, Tuesday, June 9, 2026
Entry Deadline	Monday, June 15, 2026
Number of Winners	30 (by lottery)
Prize	1,000 Matsuya Points (usable in the official Matsuya Foods app)
How to Enter	① Follow @matsuya_foods ② Repost the relevant post
Entry Period	7 days

Announcement Banner: Cosmic Visuals Continue

The announcement banner is set against a deep blue outer-space background, with Neo Tomato Chunky Chicken Curry and Rice served in a white deep dish bearing the “MATSUYA” logo placed at the center of the frame. In the lower left, a small illustration of an astronaut rides a red tomato, surrounded by scattered tomatoes and splashes of red liquid. The cosmic motif (space plus tomatoes) from the “New Generation Visual Preview” posted by the official X account on June 5 carries straight through into this campaign banner, keeping a consistent visual world from product teaser to release announcement to release campaign.

In the lower right of the banner, large text reads “Win 1,000 Points!”, “For 30 Winners!!”, and “Entry Period: Until 6/15,” letting viewers grasp the product name, prize, and entry deadline in a single glance.

The Standard Pattern for Release Follow & Repost Campaigns

Matsuya’s official X account has kept up a pattern of launching Follow & Repost campaigns at the exact moment new menu items go on sale. Lining up recent campaigns of the same type shows that the prize — “1,000 Matsuya Points for 30 winners” — has become a fixed template.

Release Date	Product	Prize	Deadline
May 5, 2026	Taco Rice	1,000 Matsuya Points x 30 winners	(set individually)
May 12, 2026	Butter Chicken Curry and Rice (Batachiki)	1,000 Matsuya Points x 30 winners	(set individually)
May 19, 2026	Set Meal of Grilled Thick Pork with Chimichurri Sauce	1,000 Matsuya Points x 30 winners	(set individually)
June 2, 2026	Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak Set Meal	1,000 Matsuya Points x 30 winners	(set individually)
June 9, 2026 (this campaign)	Neo Tomato Chunky Chicken Curry and Rice	1,000 Matsuya Points x 30 winners	Monday, June 15

The pattern generally has the campaign launch at the same moment as the Tuesday 10:00 AM release, and this type of campaign has now run for five consecutive instances since May alone. The prize, number of winners, and entry method (Follow & Repost) stay fixed as a template, with only the product name and announcement banner swapped out each time.

A Two-Stage Rocket Launched at the Same Moment

Around 10:00 AM today, June 9, Matsuya’s official X account launched two important posts in quick succession.

Post	Time Posted	Content
Release Announcement + Campaign (this one)	10:00 AM, June 9, 2026	Simultaneous announcement of the “Neo Tomato” curry release and the Follow & Repost Campaign
Official Menu Data Update	Morning to 10:00 AM, June 9, 2026	All six items (including one store-limited Loin Cutlet item) registered in the menu data

The design concentrates the release, its reflection in menu data, and the announcement-plus-campaign launch all around the 10:00 AM release moment, suggesting an intent to concentrate awareness traffic on X around the release moment itself.