Matsuya Official X Shares Tips for Redeeming the Free Small Boneless Short Rib Service Voucher

The official X account of Matsuya Foods (@matsuya_foods) posted on August 15 that distribution for the ongoing Midsummer Waku Waku Project “Free Service Voucher Distribution Campaign” is nearing its end. The post stands out for adding a tip on how to redeem the vouchers, which earn a plate of “Small Serving Boneless Short Rib” when you collect 3. Voucher distribution runs until 10:00 on Tuesday, August 25.

Three Types of Service Vouchers and “3 Vouchers for Small Serving Boneless Short Rib”

The vouchers being distributed are free service vouchers for three items: “Small Serving Potato Salad,” “Small Serving Kimchi,” and “Dried Seaweed.” With each main menu order, you can get one of these three items for free. The blurbs printed on the vouchers read as follows: the Small Serving Potato Salad is “A palate cleanser! Also great as a fresh vegetable topping!”, the Small Serving Kimchi is “A great accent for meat dishes!”, and the Dried Seaweed is “Wrap it around your rice for double the deliciousness!” The Dried Seaweed voucher also carries a note saying it “cannot be taken out.”

Collect 3 of these service vouchers and you receive 1 plate of “Small Serving Boneless Short Rib.” The Small Serving Boneless Short Rib is not on the regular menu and appears to be a dish prepared as a reward specifically for this campaign. The vouchers state that distribution ends at 10:00 on Tuesday, August 25, and that they are valid through the end of September 2026.

A Tip for Redeeming, Based on Grilling Time

What the official account specifically explained in this post is how to receive the Small Serving Boneless Short Rib. It recommends, “Because the Small Serving Boneless Short Rib takes time to grill, we recommend handing over your service vouchers first, right after ordering your main item,” suggesting that placing your main order and then handing over the vouchers up front makes for smoother service. Looking ahead to the August 25, 10:00 deadline, it also added the encouragement “Collect lots of them!”, urging customers to build up vouchers with each visit during the campaign period.

A Service Voucher Campaign Continuing from the 60th Anniversary

This campaign is one of the projects commemorating the 60th anniversary of Matsuya Foods’ founding. It was announced in an official notice on August 10, and distribution began at 10:00 on August 11. Some stores are excluded: it is not held at the Narita Airport Terminal 3 Store, the Haneda Innovation City Store, stores at expressway parking areas and service areas, or some bento-only stores.

Matsuya has been handing out service vouchers continuously since the start of this year. In April, a “Free Side Dish Service Voucher” was distributed as a 60th anniversary commemoration, and in June the official X account reminded customers of its end-of-June expiration. At the end of June, the official X account also presented two options for the format of the next voucher and asked followers for their opinions. The stamp-style “collect 3 for a reward” format used this time is a new design that follows from that progression.

Also, starting at 10:00 on the same August 11, a separate X coupon campaign, “Beef Bowl Regular Serving 460 yen → 390 yen,” got under way apart from these service vouchers, and this post introduces both campaigns together.