Matsuya Official X Launches Part 1 of Follow & Repost Campaign to Celebrate Kobito Zukan Collaboration — Win a Giant Plush
CampaignX OfficialCouponCollabMatsuya Point
Matsuya’s official X account (@matsuya_foods) announced on March 31 the launch of Part 1 of the “Follow & Repost Campaign” to celebrate the Kobito Zukan collaboration.
Campaign Details
| Item | Details |
|---|---|
| How to Enter | Follow @matsuya_foods and repost the target post |
| Number of Winners | 5 |
| Prize | Giant plush “Kakuremomojiri” + 5,000 Matsuya Points |
| Entry Deadline | Sunday, April 12, 2026, 23:59 |
Notable: Labeled as “Part 1”
This post explicitly labels itself as “Part 1.” Since the Kobito Zukan collaboration as a whole runs through June 30 — a long stretch — additional Follow & Repost Campaigns, Part 2 and beyond, may follow.
Note that the in-store distribution of the Original Kobito Towel (through May 12) also began the same day, with a second round of merchandise giveaways planned after May 12.
Editor's Note
A giant plush bundled with 5,000 points — if you win, that's enough Matsuya Points for about 10 bowls of Beef Bowl.
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