Matsuya's Autumn Classic 'Stir-fried Pork and Eggplant with Spicy Miso Set Meal' Returns at 880 Yen, 100 Yen Less Than Last Year

On September 4, Matsuya announced on its official X account that it will launch the “Stir-fried Pork and Eggplant with Spicy Miso Set Meal” on Tuesday, September 8, at 10 a.m. The post was captioned “Matsuya’s autumn tradition returns again this year,” signaling the return of the menu item that appears every autumn. The set meal is priced at 880 yen — 100 yen less than last year, when the dish used thick-cut pork boneless short rib and sold for 980 yen; this year it switches to pork loin.

Announcement Visual Plays on “Art in Autumn, Spicy Miso in Autumn”

The full text of the official X post reads as follows.

“Stir-fried Pork and Eggplant with Spicy Miso Set Meal” goes on sale Tuesday, September 8 at 10 a.m.🎉

Matsuya’s autumn tradition returns again this year🍁

Be sure to give it a try✨

“Autumn tradition” is the same phrase used in the headline of Matsuya’s official announcement dated September 3, “Loved for 18 Years: Matsuya’s ‘Autumn Tradition,’” echoed here in the brief X post.

The attached image frames a photo of the dish in a gold frame, styling it as a painting on display in an art museum. On the left, vertical text reads “Art in autumn, spicy miso in autumn,” accompanied by a maple leaf mark, while the bottom of the frame carries a plaque-style caption reading “Stir-fried Pork and Eggplant with Spicy Miso Set Meal, Matsuya,” as if naming the artwork. It’s a play on words layering “art in autumn” over “appetite in autumn.” The plate holds deep-fried eggplant, pork, and onion stir-fried in a spicy miso sauce and topped with white sesame seeds, served alongside rice, a fresh vegetable salad, and miso soup.

First Launched in 2008, Now in Its Fifth Straight Autumn After a Gap

The “Stir-fried Pork and Eggplant with Spicy Miso Set Meal” first appeared in September 2008. It was sold every autumn through 2018, then went missing for three years from 2019 to 2021 before returning in 2022. This year marks its fifth consecutive year on sale since that 2022 comeback. Matsuya’s official announcement dated September 3 describes the item as “a true ‘autumn tradition’ of Matsuya, beloved every autumn as a standard menu item for 18 years since its 2008 debut.”

From Last Year’s 980-Yen Thick Pork Boneless Short Rib to This Year’s 880-Yen Pork Loin

In recent autumns, the set meal price had been climbing step by step: 750 yen in 2023, 830 yen in 2024, and 980 yen in 2025.

Year	Set Meal Price	Change That Year
2023	750 yen	—
2024	830 yen	A bowl version was added
2025	980 yen	Renamed to “Stir-fried Thick Pork Boneless Short Rib and Eggplant with Spicy Miso”
2026	880 yen	Name reverted to “Stir-fried Pork and Eggplant with Spicy Miso,” meat switched to pork loin

In 2025, Matsuya switched the meat to thick-cut pork boneless short rib and even changed the product name itself to “Stir-fried Thick Pork Boneless Short Rib and Eggplant with Spicy Miso,” selling the set meal for 980 yen. This year the name reverts to “Stir-fried Pork and Eggplant with Spicy Miso,” and according to the official announcement, the ingredients are pork loin, eggplant, and onion. The set meal price is down 100 yen from last year, to 880 yen.

A Five-Item Lineup Spanning Set Meal, Bowl, and Standalone Servings

The five product names listed in this round’s official announcement are as follows. A bowl version was added in 2024, and this year the lineup expands further to include a standalone serving as well.

Product	Price
Stir-fried Pork and Eggplant with Spicy Miso Set Meal	880 yen
Double Stir-fried Pork and Eggplant with Spicy Miso Set Meal	1,370 yen
Stir-fried Pork and Eggplant with Spicy Miso	780 yen
Double Stir-fried Pork and Eggplant with Spicy Miso	1,270 yen
Stir-fried Pork and Eggplant with Spicy Miso Only	780 yen

All items go on sale nationwide at Matsuya locations (excluding some stores) from 10 a.m. on September 8.