Matsuya to Launch Autumn Staple 'Stir-fried Pork and Eggplant with Spicy Miso Set Meal' for 880 Yen on September 8

Matsuya will launch the ‘Stir-fried Pork and Eggplant with Spicy Miso Set Meal’ at Matsuya locations nationwide, excluding some stores, from 10 a.m. on Tuesday, September 8, 2026. It’s priced at 880 yen (tax included). The dish combines melt-in-your-mouth eggplant, pork loin, and onion stir-fried together in a spicy miso sauce. In its announcement, Matsuya describes it as “a true ‘sign of autumn’ at Matsuya, loved every year as a staple autumn menu item for the 18 years since its debut in 2008.” As of the release date, September 8, the item had not yet appeared on the menu page and remained at the pre-release announcement stage.

Lineup and Pricing

This announcement covers five formats in total, including the set meal, a rice-and-soup plate, and an entrée-only option.

Menu Item	Price (tax included)
Stir-fried Pork and Eggplant with Spicy Miso Set Meal	880 yen
Double Stir-fried Pork and Eggplant with Spicy Miso Set Meal	1,370 yen
Stir-fried Pork and Eggplant with Spicy Miso	780 yen
Double Stir-fried Pork and Eggplant with Spicy Miso	1,270 yen
Stir-fried Pork and Eggplant with Spicy Miso Only	780 yen

The set meal comes with rice, a fresh vegetable salad, and miso soup. The 780-yen ‘Stir-fried Pork and Eggplant with Spicy Miso’ is a plate served with rice and miso soup, while the ‘Only’ option comes with just the main dish. Shareholder benefit vouchers can be used for three of the five items — the Set Meal, the plate, and the Only option — but not for the Double versions. Takeout is available, though miso soup is charged separately for takeout orders.

Where It Sits Among Current Set Meals

At 880 yen, the set meal sits in the middle of Matsuya’s current set meal lineup. It’s 10 yen cheaper than the Pork & Kimchi, Yakiniku Beef, and Yakiniku Boneless Short Rib set meals, which are priced in the 890-yen range, and 30 yen more than the Stir-fried Pork with Ginger Soy Sauce Set Meal (850 yen).

Set Meal	Price (tax included)
Yakiniku Pork Loin Set Meal	790 yen
“Seared” Grilled Salmon Set Meal	800 yen
Stir-fried Pork with Ginger Soy Sauce Set Meal	850 yen
Stir-fried Pork and Eggplant with Spicy Miso Set Meal	880 yen
Pork & Kimchi Set Meal	890 yen
Yakiniku Beef Set Meal	890 yen
Yakiniku Boneless Short Rib Set Meal	890 yen
Chicken Nanban Set Meal	980 yen

The Double version (1,370 yen) holds the same relative position, coming in 10 yen cheaper than the Double versions of the 890-yen-range set meals (all priced at 1,380 yen) and 30 yen more than the Double Stir-fried Pork with Ginger Soy Sauce Set Meal (1,340 yen).

The ‘Autumn Staple’ as Told by Past Announcements

While Matsuya’s official description claims the dish has returned “every year for 18 years,” past announcements suggest the revivals were actually intermittent. In 2019, a beef version called the ‘Yakiniku Beef and Eggplant with Garlic Miso Set Meal’ appeared instead, and no announcement under the same name was made in 2020 or 2021. It returned under the name ‘Stir-fried Pork and Eggplant with Spicy Miso Set Meal’ in October 2022. The 2023 release announcement described the dish as “a hidden fan favorite that has made repeated comebacks in the 15 years since its debut in 2008” — at the time, the official wording was “repeated comebacks,” not “every year.”

On the pricing side, this year marks a rare decrease amid an ongoing trend of price hikes. Tracing the set meal price through past release announcements shows it rising from 630 yen in 2018 to 750 yen in 2022 and 830 yen in 2024, before climbing to 980 yen in 2025 when the main ingredient was switched to thick-cut pork boneless short rib under the name ‘Stir-fried Thick Pork Boneless Short Rib and Eggplant with Spicy Miso Set Meal.’ This year, both the ingredient and the product name have reverted to the original pork loin format, ‘Stir-fried Pork and Eggplant with Spicy Miso Set Meal,’ priced at 880 yen — a 100-yen drop from the previous year.

Release Year	Product Name	Set Meal Price
2018	Stir-fried Pork and Eggplant with Spicy Miso Set Meal	630 yen
2022	Stir-fried Pork and Eggplant with Spicy Miso Set Meal	750 yen
2024	Stir-fried Pork and Eggplant with Spicy Miso Set Meal	830 yen
2025	Stir-fried Thick Pork Boneless Short Rib and Eggplant with Spicy Miso Set Meal	980 yen
2026	Stir-fried Pork and Eggplant with Spicy Miso Set Meal	880 yen

Up to 100 Yen Off Coupon Available on the Official App

The announcement’s hero image includes a notice that a coupon worth “up to 100 yen off” will be distributed via the official Matsuya Foods app. The distribution period runs from 10 a.m. on Tuesday, September 8 — the same time as the launch — through 10 a.m. on Tuesday, September 15. The article text itself doesn’t specify a discount rate or usage conditions, so coupon details need to be checked within the app.