Matsuya Launches Autumn Staple 'Set Meal of Stir-fried Pork and Eggplant with Spicy Miso' on September 8 for 880 Yen

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title: “Matsuya Launches Autumn Staple ‘Set Meal of Stir-fried Pork and Eggplant with Spicy Miso’ on September 8 for 880 Yen” categories:

• official tags:
• news
• new-menu
• coupon
• announcement
• app
• discount published: true created_at: “2026-09-03T10:10:10+09:00” updated_at: “2026-09-03T10:10:10+09:00” thumbnail: “https://cdn.gyumesy.com/articles/10b1jc/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/10b1jc/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/menu/172369.html” editor_comment: “With price hikes in the news lately, it’s a bit of a surprise to see it come back 100 yen cheaper and back to the original pork loin. I want to eat it at least once while eggplant is in season.” description: “Matsuya will launch its autumn staple ‘Set Meal of Stir-fried Pork and Eggplant with Spicy Miso’ nationwide at 10 a.m. on September 8 for 880 yen. It returns to the pork loin version, 100 yen lower than last year’s thick pork boneless short rib version at 980 yen. A coupon for up to 100 yen off will also be distributed in the official app.” series_key: null related_articles:
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Matsuya will launch the “Stir-fried Pork and Eggplant with Spicy Miso Set Meal” at Matsuya stores nationwide, excluding some locations, at 10 a.m. on Tuesday, September 8, 2026. The price is 880 yen including tax. The dish stir-fries tender eggplant, pork loin, and onion in a spicy miso sauce. In its announcement, Matsuya describes it as “a long-beloved autumn staple every year for 18 years since its debut in 2008, truly Matsuya’s ‘sign of autumn.’” As of September 8, it is not yet listed on the menu page and remains at the pre-launch announcement stage.

Product Lineup and Prices

The announcement lists five configurations, including the set meal, a plate version, and an item-only option.

Menu item	Price (tax incl.)
Set Meal of Stir-fried Pork and Eggplant with Spicy Miso	880 yen
Set Meal of Stir-fried Pork and Eggplant with Spicy Miso, Double	1,370 yen
Stir-fried Pork and Eggplant with Spicy Miso	780 yen
Stir-fried Pork and Eggplant with Spicy Miso, Double	1,270 yen
Only: Stir-fried Pork and Eggplant with Spicy Miso	780 yen

The set meal comes with rice, fresh vegetable salad, and miso soup. The 780-yen “Stir-fried Pork and Eggplant with Spicy Miso” is a plate that includes rice and miso soup, while the “Only” option serves the main dish alone. Shareholder benefit vouchers can be used for three items: the “Set Meal of Stir-fried Pork and Eggplant with Spicy Miso,” the “Stir-fried Pork and Eggplant with Spicy Miso,” and the “Only: Stir-fried Pork and Eggplant with Spicy Miso”; the Double versions are not eligible. Takeout is available, but miso soup is charged separately for takeout orders.

Where the Price Sits Among Current Set Meals

At 880 yen, the set meal lands in the middle of Matsuya’s current set meal lineup. It is 10 yen cheaper than the Pork & Kimchi Set Meal, Yakiniku Beef Set Meal, and Yakiniku Boneless Short Rib Set Meal, all priced in the 890-yen range, and 30 yen more than the Stir-fried Pork with Ginger Soy Sauce Set Meal (850 yen).

Set meal	Price (tax incl.)
Yakiniku Pork Loin Set Meal	790 yen
Seared Grilled Salmon Set Meal	800 yen
Stir-fried Pork with Ginger Soy Sauce Set Meal	850 yen
Set Meal of Stir-fried Pork and Eggplant with Spicy Miso	880 yen
Pork & Kimchi Set Meal	890 yen
Yakiniku Beef Set Meal	890 yen
Yakiniku Boneless Short Rib Set Meal	890 yen
Chicken Nanban Set Meal	980 yen

The Double (1,370 yen) keeps the same relative position: it is 10 yen cheaper than the Double versions of the 890-yen set meals (all 1,380 yen) and 30 yen more than the Double of the Stir-fried Pork with Ginger Soy Sauce Set Meal (1,340 yen).

The “Autumn Staple” in Past Announcements

Matsuya touts it as available “every year for 18 years,” but past announcements show its returns were intermittent. In 2019, a beef-based “Beef Yakiniku and Eggplant Garlic Miso Set Meal” appeared, and no announcement under the same name was made in 2020 or 2021. It returned in October 2022 under the name “Set Meal of Stir-fried Pork and Eggplant with Spicy Miso.” In its 2023 launch announcement, Matsuya described the item as “a hidden favorite that has returned many times in the 15 years since its debut in 2008,” so the official wording at the time was “many times,” not “every year.”

On price, this year is a rare drop amid a run of increases. Tracing the set meal prices listed in past launch announcements, it went from 630 yen in 2018 to 750 yen in 2022 and 830 yen in 2024, then rose to 980 yen in 2025 as the “Stir-fried Thick Pork Boneless Short Rib and Eggplant with Spicy Miso Set Meal,” with the main ingredient changed to thick pork boneless short rib. This year it goes back to the original pork loin version in both ingredients and name, the “Set Meal of Stir-fried Pork and Eggplant with Spicy Miso,” at 880 yen, 100 yen lower than last year.

Launch year	Product name	Set meal price
2018	Set Meal of Stir-fried Pork and Eggplant with Spicy Miso	630 yen
2022	Set Meal of Stir-fried Pork and Eggplant with Spicy Miso	750 yen
2024	Set Meal of Stir-fried Pork and Eggplant with Spicy Miso	830 yen
2025	Stir-fried Thick Pork Boneless Short Rib and Eggplant with Spicy Miso Set Meal	980 yen
2026	Set Meal of Stir-fried Pork and Eggplant with Spicy Miso	880 yen

Up to 100 Yen Off Coupon in the Official App

The announcement’s hero image notes that a “coupon for up to 100 yen off” will be distributed in the official Matsuya Foods app. The distribution period runs from 10 a.m. on Tuesday, September 8, the launch date, to 10 a.m. on Tuesday, September 15. The product text gives no discount rate or conditions of use, so the coupon’s details are to be checked in the app.