Matsuya Fujieda Tsukiji Store and Shinjuku Sumitomo Building Store Open Today — Fujieda City's First Matsuya and Cashless-Only Store Debut Simultaneously

It has been confirmed that “Matsuya Fujieda Tsukiji Store” (Shizuoka Prefecture) and “Matsuya Shinjuku Sumitomo Building Store” (Tokyo) opened today, April 21. The opening-date notation has disappeared from the store data, indicating the stores have moved into regular operation.

Matsuya Fujieda Tsukiji Store — Fujieda City’s First Matsuya

Item	Details
Location	1-18-8 Tsukiji, Fujieda City, Shizuoka Prefecture
Co-located With	Matsunoya
Hours	24-hour operation

This marks Matsuya’s first entry into Fujieda City, becoming the chain’s 24th store in Shizuoka Prefecture.

Matsuya Shinjuku Sumitomo Building Store — A New Cashless-Only Format

Item	Details
Location	Shinjuku Sumitomo Building B1, 2-6-1 Nishi-Shinjuku, Shinjuku Ward, Tokyo
Co-located With	Matsunoya
Hours	7:00 AM–11:00 PM
Payment	Cashless Only

The store opened on the basement floor (B1) of a skyscraper office building adjacent to the Tokyo Metropolitan Government building, launching as a fully cashless store accepting cashless payments only. Its operating hours of 7:00 AM to 11:00 PM are also aligned with the building’s business hours, making it an unusual operating format for Matsuya. It is the chain’s 25th store in Shinjuku Ward.

Comparing the Two Stores

	Fujieda Tsukiji Store	Shinjuku Sumitomo Building Store
Location	Regional city in Shizuoka Prefecture	Office building in central Tokyo
Hours	24-hour operation	7:00 AM–11:00 PM
Payment	Standard (cash and cashless)	Cashless only
Positioning	First store in the region	New format

A regional city and central Tokyo, 24-hour operation and hours aligned with a building’s business hours, standard payment and cashless-only — two contrasting stores opened on the very same day.