Matsuya's Official X Account Enjoys 'Umatoma Cheese Beef Bowl' 70 Yen Cheaper with MATSUYA PASS

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title: “Matsuya’s Official X Account Enjoys ‘Umatoma Cheese Beef Bowl’ 70 Yen Cheaper with MATSUYA PASS” categories:

• official tags:
• x
• umatoma
• ate
• matsuya-pass published: true created_at: “2026-07-24T19:03:28+09:00” updated_at: “2026-07-24T19:03:28+09:00” thumbnail: “https://cdn.gyumesy.com/articles/6yfjr7/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/6yfjr7/ogp.png” source_url: “https://x.com/matsuya_foods/status/2080594647718801569” editor_comment: “Sweet-and-sour tomato, melting cheese, and a warm bowl of miso soup to finish. At 70 yen off, this is a bowl worth stopping by for at least once before the pass expires.” description: “On the night of July 24, 2026, Matsuya’s official X account posted a photo report of ordering the ‘Umatoma Cheese Beef Bowl’ 70 yen cheaper with the MATSUYA PASS discount pass. A bowl that pairs tomato tang with rich cheese, it is the third MATSUYA PASS eating post after the ginger pork set meal and the Boneless Short Rib and Kimchi Bowl.” related_articles:
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Matsuya’s official X account (@matsuya_foods) reported on the night of July 24, 2026, with a photo, that it had used the MATSUYA PASS discount pass to order the Umatoma Cheese Beef Bowl 70 yen cheaper. The post describes the flavor, saying “the moderate tang of the tomato and the richness of the cheese go together perfectly” and “it was a bowl we could enjoy without getting tired of it until the very end.” It also mentions that the MATSUYA PASS expires at the end of July, urging followers to make sure they use it and enjoy the savings to the last.

A Bowl Covered in Tomato Sauce and Cheese, with “70” on the Pass

The Umatoma Cheese Beef Bowl is a classic Matsuya beef bowl topped with melting cheese and then drizzled with the tomato sauce that carries the “Umatoma” name. The regular serving costs 690 yen including tax, with sizes ranging from the small serving at 660 yen to the large serving at 910 yen, the extra-large serving at 1,090 yen, and the large topping-only serving at 860 yen. Classic beef bowls, bowls, and curries covered by the MATSUYA PASS are 70 yen off per item, so the regular serving works out to the equivalent of 620 yen.

In the photo, white and yellow cheese melts over a generous portion of beef, a red tomato sauce covers the center, and green parsley is sprinkled on top. The “MATSUYA” logo is embossed on the rim of the bowl, and a thick miso soup sits at the front right. At the back of the tray is the blue MATSUYA PASS card used for this purchase, with the numbers “100” and “70” visible on its face. These indicate the discount amount for each eligible category: 100 yen off for classic set meals and 70 yen off for classic beef bowls, bowls, and curries. The Umatoma Cheese Beef Bowl, being a beef bowl, received the 70-yen discount.

The Umatoma Cheese Beef Bowl was announced for release in the April 2, 2026 notice “The Wildly Popular ‘Umatoma’ Finally Joins Forces!” and was listed on the menu page on April 7. It is a relatively new classic menu item, and the regular serving price of 690 yen has stayed unchanged since its release.

The Third MATSUYA PASS Eating Post, After Ginger Pork and the Boneless Short Rib and Kimchi Bowl

This is the third post in which the official X account has shown an actual meal using the July edition of the MATSUYA PASS. On July 15 it reported on the Stir-fried Pork with Ginger Soy Sauce Set Meal, varying the flavor with the included mayonnaise; on July 17 it reported on the Boneless Short Rib and Kimchi Bowl at 70 yen off; and now, on July 24, the Umatoma Cheese Beef Bowl, each with a photo. By showing the pass in actual use, the account keeps up a stream of posts that concretely show how to make use of the discount.

MATSUYA PASS Runs Through July 31, Returning After Its February Debut

The MATSUYA PASS used for this purchase is the July discount card, whose sale was announced on June 22, 2026 under the title “It’s Back! July’s Matsuya Meals, a Great Deal Again and Again.” It costs 200 yen including tax and is valid from 0:00 on July 1 to 23:59 on July 31. It offers discounts such as up to 100 yen off eligible classic items.

This pass first appeared on February 19, 2026, aimed at “March’s Matsuya Meals.” Announcements went quiet from April through May, and in June it returned as the July edition under the banner of a “comeback.” Since the July edition went on sale, the official X account has alternated between eating-report posts and reminders about the expiration date, such as “Haven’t You Forgotten to Use It?” on July 13 and “About 10 Days Left Until Expiration” on July 21. This latest post sits in the final stretch of the countdown, with less than a week left until the July 31 deadline.