Matsuya's Official X Spotlights ONE PIECE Set Item 'Umatoma Cheese Beef Bowl' as a Tomato-and-Cheese Bowl

Matsuya’s official X account (@matsuya_foods) posted on July 21, 2026, putting the spotlight on “Umatoma Cheese Beef Bowl,” one of six beef bowls eligible for the ONE PIECE Set in the TV anime ONE PIECE collaboration. The post lines up three flavor elements — “the tartness of tomato x gooey melted cheese x the savoriness of beef” — and notes the bonus item that comes with eligible beef bowls: “plus 200 yen for a collab chopstick rest.”

Tomato x Cheese x Beef: An April Debut Combo

Umatoma Cheese Beef Bowl is a relatively new addition that joined the regular beef bowl lineup on April 7, 2026, priced at 690 yen (Regular Serving, tax included) for 933 kcal in Regular Serving. It layers the tartness of tomato sauce and melting cheese over the beef bowl — true to its name, a combination that brings together tomato, cheese, and beef in a single bowl.

In the posted photo, a Matsuya-logo bowl holds beef and onion topped with red tomato sauce, melted cheese, and green herbs. In front, a black tray holds a bowl of Miso Soup and the bonus Original Acrylic Block Chopstick Rest with a pair of chopsticks resting on it — the chopstick rest is illustrated with Nico Robin of the Straw Hat Pirates.

Plus 200 Yen on a Beef Bowl for a Random Chopstick Rest from a Set of 12

The ONE PIECE Set gives customers one bonus Original Acrylic Block Chopstick Rest (one of 12 random designs, 8mm thick) when they add 200 yen (tax included) to an eligible beef bowl. For the Umatoma Cheese Beef Bowl, that means a set price of 890 yen (Regular Serving) — the usual 690 yen plus 200 yen. The following six beef bowls are eligible, including Umatoma Cheese Beef Bowl:

• Beef Bowl Set
• Cheese Beef Bowl Set
• Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl Set
• Kimchi Beef Bowl Set
• Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Set
• Umatoma Cheese Beef Bowl Set

The chopstick rests come in 12 random designs covering the Straw Hat Pirates, plus a Matsuya-exclusive original illustration of “Luffy & Roki.” The Nico Robin design shown in this photo is one of the twelve, and the promotion ends once stock runs out.

Midway Through the Collab, Spotlighting the Six Beef Bowls One by One

This collaboration is part of “Natsu da! En da! Daimanpuku Matsuri,” running from 10:00 a.m. on June 30 through 9:59 a.m. on October 6. Since the collaboration entered its midpoint, the official X account has kept spotlighting the six eligible beef bowls one at a time — featuring the “quintessential Matsuya beef bowl” on July 15 and the “Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl” on July 16, with “Umatoma Cheese Beef Bowl” taking its turn on July 21. The same bonus and the same campaign period continue to anchor the series, as the spotlight moves to a different item each time.