Matsuya Official App Announces "Matsuben Net Double Points" via Push Notification — Notification's "Until 5/31" Conflicts with Official Announcement's "Until 5/17"

On May 1, 2026, at 10:28 AM, the Matsuya official app sent a push notification announcing the start of the “Matsuben Net Double Point Campaign,” which had been announced on April 30. The timing of the notification coincided with the start of office hours on the campaign’s first day.

Original Notification Text

• Title: Points “Doubled” ‼️ Takeout Reservation “Matsuben Net” ⭐️ Until 5/31 🎉
• Body: Great deals even on sides alone 🦋 A campaign where points pile up fast 🎇

The notification title has a lively tone packed with emoji. The body’s phrase “great deals even on sides alone” appears to be emphasizing that ordering just a single side dish without rice through Matsuben Net still qualifies for double points.

The Notification’s “Until 5/31” Period Doesn’t Match the Official Announcement

The end of the notification title clearly states “⭐️Until 5/31🎉,” but the official announcement from April 30 states the campaign period as follows.

Source	Stated Period
Official announcement dated April 30	0:00, Friday, May 1, 2026 – 23:59, Sunday, May 17, 2026
Today’s app notification title	Until 5/31

The end date is off by two weeks between the notification’s “5/31” and the official announcement’s “5/17.” Since the “Matsuben Debut Campaign” (a one-time 300-point grant limited to Mobile Order members), announced the same day, runs from May 1 to May 31, it’s possible the notification text mixed up the end dates of the two campaigns.

Considering this campaign alone, it’s reasonable to regard the official end date as 23:59 on May 17, in line with the official announcement, for now.

The Simultaneously Announced “Matsuben Debut Campaign” Is Also Running

On the same day as this double-point campaign, the “Matsuben Debut Campaign,” aimed at members who use Matsuya Mobile Order but haven’t yet used Matsuben Net, also launched (May 1 – May 31; eligible members receive 300 points on their first Matsuben Net order). With new-customer acquisition and existing-customer activation running in the same month, May’s push for Matsuben Net is shaping up to be one of the strongest ever.

Campaign	Period	Eligibility	Reward
Matsuben Net Double Points	May 1 – May 17	All Matsuben Net users	2x regular points
Matsuben Debut	May 1 – May 31	Mobile Order members who haven’t used Matsuben Net	300 points (one-time)

How This Compares to Past Matsuben Net Double-Point Push Notifications

This is the second Matsuben Net-related push notification recently, following the “Matsuben Net Yorutoku Double Points” (4/21 – 4/30) on April 21. While the previous campaign offered double points only during a limited time slot (Yorutoku), this time it’s double points all day — removing the time restriction effectively makes the deal even better.