Matsuya Official App Announces Start of Matsuben Net "Yorutoku Double Points" via Push Notification — Through April 30
At 4:35 PM on April 21, the Matsuya official app (Matsuya Foods official app) sent a push notification about the fourth installment of the New Life Support Campaign, “Matsuben Net Yorutoku Double Points.”
The notification read as follows.
Double Points on Matsuben Net‼️ A Great Deal for New-Life Evenings❗️
Through 4/30, get double points for pickup times of "6:00 PM–11:00 PM"🔥
Campaign Overview
From today, April 21, through Thursday, April 30, points earn at double the usual rate for Matsuben Net pickups between 6:00 PM and 11:00 PM. The previous, third installment (Mobile Order Triple Points, April 14–20) ended yesterday, handing the baton to Matsuben Net starting today.
The notification went out about an hour and a half before the target time window, timed to encourage ordering a takeout bento before heading home in the evening.
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
The notification for a campaign starting at 6:00 PM went out at 4:35 PM — a clear nudge toward ordering on Matsuben Net on the way home.
