Matsuya Official X Promotes 'Bowl & Bento Point Boost' (+50pt on Bowl Takeout) Days Before June 22 Deadline

At 11:15 a.m. on Sunday, June 21, 2026, Matsuya Foods promoted the Matsuya App-exclusive ‘Bowl & Bento Point Boost Campaign’ on its official X account (@matsuya_foods). Ordering bowl bento takeout via Matsuben Net or Matsuya Mobile Order earns 50 Matsuya Points, and this post serves as a mid-campaign reminder following the official announcement first made on June 15. The campaign runs through 23:59 on Monday, June 22, meaning the promotion landed with less than two days left before it ends.

Post Text and Overview

Order a bowl menu item for takeout on the Matsuya App and get 50 Matsuya Points ✨

Be sure to use the Matsuya App!

The post text simplifies the offer as “takeout of a bowl menu item,” but the attached campaign banner limits eligibility to three specific bowl bento items, meaning the casual wording in the post and the formal conditions in the banner need to be read together.

Item	Details
Post Time	11:15 a.m., Sunday, June 21, 2026
Channel	Matsuya Official X (@matsuya_foods)
Promotion	50 Matsuya Points for bowl bento takeout via the Matsuya App
Campaign Name	Bowl & Bento Point Boost Campaign
Campaign Period	0:00, Tuesday, June 16, 2026 – 23:59, Monday, June 22, 2026
Eligible Services	Matsuben Net, Matsuya Mobile Order (Matsuben Delivery not eligible)

Campaign Banner: Three Eligible Bowl Bento Items

The banner uses an orange-to-red gradient background scattered with coin motifs resembling Matsuya Points and sparkle effects, with the Matsuya logo placed in the upper left. The title “Bowl & Bento Point Boost Campaign” sits at the top (with “Bowl Bento” emphasized in large red characters with a white outline), and the center carries the banner text “+50 Matsuya Points on eligible items.” Below that, the three eligible items are shown side by side in white bowls: on the left, the Kimchi Kalbi Bowl Bento topped with red kimchi and kalbi-style toppings; in the middle, the Beef Bibim Bowl Bento topped with namul, egg yolk, and a touch of green; and on the right, the New Grilled Beef Bowl Bento topped with beef and egg, carrying a “Store-limited” badge in the upper right. At the bottom, the campaign period “June 16 (Tue) – June 22 (Mon), 2026” is shown along with two icons for the eligible services, “Matsuben Net” and “Matsuya Mobile Order,” and a note at the very bottom reading “*Matsuben Delivery not eligible.”

Conditions as of the June 15 Announcement

According to the official announcement dated June 15, the reward is 50 Matsuya Points per order of an eligible item, available on all sizes. Because the 50-point bonus is a flat amount, the effective return rate is higher on lower-priced sizes — for example, 50 points on a Small Serving Kimchi Kalbi Bowl Bento priced at 660 yen works out to roughly 7.6%. The eligibility condition is that the pickup date and time fall within the campaign period, and the offer cannot be combined with point-multiplier campaigns. The Haneda Innovation City store, Narita Airport Terminal 3 store, and expressway parking-area stores are excluded. The New Grilled Beef Bowl is marked as store-limited on the banner and is not available at stores co-located with Matsunoya or My Curry Shokudo.

A Late-Campaign Push from the Official X Account

This campaign began at 0:00 on June 16, with app push notifications and the official announcement serving as the main channels at launch. Today’s official X post falls on the day before the campaign’s final day, and reads as a reminder aimed at capturing last-minute demand before the deadline. In June, Matsuya App-related promotions have been running in parallel — the “Matsuya Mobile Order Triple Point Campaign” spanning June 16–30 also received a midpoint reminder on official X on June 20. Matsuya has continued a pattern of re-pushing takeout- and app-related promotions on official X at key milestones within each campaign period, and this Bowl & Bento Point Boost push represents the late-campaign installment of that pattern.