Matsuya Official X Pushes Bowl Bento +50pt "Bowl Bento Point Boost" Just Before the June 22 Deadline

On Sunday, June 21, 2026 at 11:15, Matsuya Foods promoted the Matsuya App-only “Bowl Bento Point Boost Campaign” on its official X account (@matsuya_foods). Customers who order a bowl bento for takeout via Matsuben Net or Matsuya Mobile Order earn 50 Matsuya Points. The post serves as a mid-campaign reminder of the campaign first announced in an official notice dated June 15. The campaign runs until 23:59 on Monday, June 22, so the post came with less than two days remaining.

Post Text and Overview

Get 50 Matsuya Points when you order bowl menu items for takeout on the Matsuya App✨

Please make use of the Matsuya App!

The post text simply says “bowl menu items for takeout,” but the attached campaign banner limits eligibility to three bowl bento items, so the casual wording of the post should be read together with the formal conditions on the banner.

Item	Details
Posted	Sunday, June 21, 2026, 11:15
Channel	Matsuya official X (@matsuya_foods)
Promotion	Earn 50 Matsuya Points when you order a bowl bento for takeout on the Matsuya App
Campaign name	Bowl Bento Point Boost Campaign
Period	Tuesday, June 16, 2026, 0:00 – Monday, June 22, 2026, 23:59
Eligible services	Matsuben Net and Matsuya Mobile Order (Matsuben Delivery is excluded)

Promotional Image: Three Eligible Bowl Bentos

The banner has an orange-to-red gradient background scattered with coin motifs resembling Matsuya Points and sparkles, with the Matsuya logo at the upper left. The title “Bowl Bento Point Boost Campaign” runs across the top, with “Bowl Bento” emphasized in large red letters with a white outline. In the center, a banner reads “Eligible items: Matsuya Points +50pt.” Below it, the three eligible items are lined up side by side in white bowls. From the left: the “Boneless Short Rib and Kimchi Bowl Bento,” topped with red kimchi and boneless short rib; the “Beef Bibimbap Bowl Bento,” topped with namul, egg yolk, and greens; and the “New Grilled Beef Bowl Bento,” topped with beef and egg and marked with a “Store-limited” badge at the upper right. At the bottom are the campaign period, “Tuesday, June 16 – Monday, June 22, 2026,” two icons for the eligible services, “Matsuben Net” and “Matsuya Mobile Order,” and a note at the very bottom reading “*Matsuben Delivery is not eligible.”

Conditions as of the June 15 Announcement

According to the official notice dated June 15, 50 Matsuya Points are granted per order of an eligible item, and all sizes qualify. Because the 50 points are a fixed amount, smaller sizes yield a higher effective rebate rate. For example, on the Small Serving Boneless Short Rib and Kimchi Bowl Bento at 660 yen, 50 points works out to roughly 7.6%. The pickup date and time must fall within the campaign period to qualify, and the campaign cannot be combined with point-multiplier campaigns. Haneda Innovation City Store, Narita Airport Terminal 3 Store, and expressway PA locations are excluded. The “New Grilled Beef Bowl” is labeled store-limited on the banner and is not available at stores co-located with Matsunoya or My Curry Shokudo.

A Reminder Late in the Campaign Period

The campaign began at 0:00 on June 16, and at launch the main announcement channels were app notifications and the official notice. Today’s post on the official X account came the day before the final day, and appears to be a reminder aimed at last-minute demand just before the campaign ends. In June, Matsuya App-related promotions have been running in parallel, including the “Matsuya Mobile Order Triple Point Campaign” from June 16 to 30, which also received a mid-campaign reminder on the official X account on June 20. Matsuya has continued to re-promote its takeout and app-related campaigns at key points in each campaign period on its official X account, and the Bowl Bento Point Boost is the latest such late-period reminder.