Matsuya Offers +50 Points on 3 Bowls Including Kimchi Kalbi Bowl in App-Only "Bowl & Bento Point Boost" Running June 16–22

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title: “Matsuya Offers +50 Points on 3 Bowls Including Kimchi Kalbi Bowl in App-Only "Bowl & Bento Point Boost" Running June 16–22” categories:

• campaign tags:
• news
• term-limited
• point
• announcement
• app published: true created_at: “2026-06-15T10:08:26+09:00” updated_at: “2026-06-15T10:08:26+09:00” thumbnail: “https://cdn.gyumesy.com/articles/3tvb8c/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/3tvb8c/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/157198.html” editor_comment: “Matsuben Delivery is excluded, so this perk is aimed at takeout customers. At 660 yen, the Small Serving returns over 7.5%, so if you are chasing the best value, go for the Small Serving.” description: “Matsuya will hold the Matsuya App-exclusive "Bowl & Bento Point Boost Campaign" for seven days, from Tuesday, June 16, 2026 to Monday, June 22, 2026. Order the Kimchi Kalbi Bowl, Beef Bibim Bowl or New Grilled Beef Bowl through Matsuben Net or Matsuya Mobile Order (takeout) to earn 50 Matsuya Points; Matsuben Delivery is not eligible.” related_articles:
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In an official announcement dated June 15, 2026, Matsuya said it will hold the Matsuya App-exclusive “Bowl & Bento Point Boost Campaign” for seven days, from 0:00 on Tuesday, June 16, 2026 to 23:59 on Monday, June 22. Ordering any of the three eligible items through “Matsuben Net” or “Matsuya Mobile Order (takeout)” earns 50 Matsuya Points per purchase. “Matsuben Delivery” is not eligible.

Campaign Overview

Item	Details
Period	0:00 on Tuesday, June 16, 2026 to 23:59 on Monday, June 22, 2026
Eligible services	Matsuben Net / Matsuya Mobile Order (takeout)
Excluded service	Matsuben Delivery
Points awarded	50 Matsuya Points per order
Date basis	Pickup date and time
Participating stores	All Matsuya stores nationwide, except some stores
Excluded stores	Haneda Innovation City Store, Narita Airport Terminal 3 Store, expressway PA stores
Multiplier stacking	Not eligible for point multiplier campaigns

The 3 Eligible Items and Effective Rebate Rate by Size

The three eligible items are the “Kimchi Kalbi Bowl,” the “Beef Bibim Bowl” and the “New Grilled Beef Bowl,” in all sizes. Because a fixed 50 points is awarded, the lower the price of the size, the higher the effective rebate rate.

Item	Small Serving	Regular Serving	Large Serving	Extra-large Serving
Kimchi Kalbi Bowl	660 yen	690 yen	910 yen	1,090 yen
Beef Bibim Bowl	660 yen	690 yen	910 yen	—
New Grilled Beef Bowl	660 yen	690 yen	910 yen	—

With 50 points back, the effective rebate rate works out to about 7.58% for the 660-yen Small Serving, about 7.25% for the 690-yen Regular Serving, about 5.49% for the 910-yen Large Serving, and about 4.59% for the 1,090-yen Extra-large Serving (Kimchi Kalbi Bowl only). The Small Serving offers the best return. Note that the “New Grilled Beef Bowl” is not sold at stores co-located with Matsunoya or My Curry Shokudo.

Where This Fits Among June’s Matsuya App Promotions

June has seen a succession of takeout and app-related promotions around the Matsuya App. This campaign runs alongside the “60th Anniversary PayPay Coupon” (June 1–30; up to 10% back on PayPay payments of 800 yen or more, and up to 40% back on just two days, June 15–16), the “Bundled Side Dish Takeout Deal” (June 2–15; up to 250 yen off when you buy two or more side dishes), and the “PayPay Scratch Card Lottery” scheduled to start June 19. Starting on June 16, the day after the “Bundled Side Dish Takeout Deal” ends, it acts as a handoff in the takeout push.

Comparison With the Previous 50-Point Campaign

Most recently, the “Curry 50-Point Boost Campaign” ran for seven days from May 12 to 18, 2026, covering curry items. The basic format matches this one: a seven-day period, 50 points awarded, and Matsuya App exclusivity (Matsuben Net and Matsuya Mobile Order eligible, Matsuben Delivery not eligible). Only the theme has switched from curry to bowl and bento items. Matsuya appears to be rotating the theme on a monthly pace while reusing the same slot.