Matsuya's App-Exclusive 'Bowl & Bento Point Boost' Adds +50pt to Kimchi Kalbi Bowl and 2 Others, June 16–22

In an official announcement dated June 15, 2026, Matsuya revealed it will run its app-exclusive “Bowl & Bento Point Boost Campaign” for 7 days, from 12:00 a.m. on Tuesday, June 16, 2026 through 11:59 p.m. on Monday, June 22, 2026. Ordering one of the three eligible items via “Matsuben Net” or “Matsuya Mobile Order (Takeout)” earns 50 Matsuya Points per purchase. “Matsuben Delivery” is not eligible.

Campaign Overview

Item	Details
Period	12:00 a.m., Tuesday, June 16, 2026 – 11:59 p.m., Monday, June 22, 2026
Eligible Services	Matsuben Net / Matsuya Mobile Order (Takeout)
Ineligible Service	Matsuben Delivery
Points Awarded	50 Matsuya Points per order
Date/Time Basis	Pickup date and time
Eligible Stores	Matsuya locations nationwide, excluding some stores
Excluded Stores	Haneda Innovation City Store, Narita Airport Terminal 3 Store, expressway service area (PA) stores
Combination with Multiplier Campaigns	Not eligible for combination with Point Multiplier Boost campaigns

The 3 Eligible Items and Effective Rebate Rate by Size

The eligible items are “Kimchi Kalbi Bowl,” “Beef Bibim Bowl,” and “New Grilled Beef Bowl,” with all sizes qualifying. Since the point award is a fixed 50 points, the lower-priced sizes yield a higher effective rebate rate.

Item	Small Serving	Regular Serving	Large Serving	Extra-large Serving
Kimchi Kalbi Bowl	660 yen	690 yen	910 yen	1,090 yen
Beef Bibim Bowl	660 yen	690 yen	910 yen	—
New Grilled Beef Bowl	660 yen	690 yen	910 yen	—

With the 50-point rebate, the effective rebate rate works out to roughly 7.58% on the 660-yen Small Serving, about 7.25% on the 690-yen Regular Serving, about 5.49% on the 910-yen Large Serving, and about 4.59% on the 1,090-yen Extra-large Serving (Kimchi Kalbi Bowl only). The Small Serving offers the best rebate efficiency. Note that “New Grilled Beef Bowl” is not available at stores co-located with Matsunoya or My Curry Shokudo.

Where This Fits Among Matsuya’s App-Related Promotions in June

Matsuya’s app-related takeout campaigns have been running back-to-back throughout June. This campaign runs alongside the “60th Founding Anniversary PayPay Coupon” (up to 10% back on PayPay payments of 800 yen or more, June 1–30, with up to 40% back on June 15–16 only), the “Bundled Side Dish Takeout Deal” (up to 250 yen off when ordering 2 or more side dishes, June 2–15), and the “PayPay Scratch Card Lottery” (scheduled to start June 19). It’s set to begin on June 16, the day after the “Bundled Side Dish Takeout Deal” ends, forming a hand-off structure for driving takeout demand.

Comparison with Past 50-Point Boost Campaigns

Most recently, a “Curry and Rice 50-Point Boost Campaign” targeting curry ran for 7 days from May 12 to 18, 2026. Its basic format — a 7-day period, a 50-point award, and the app-exclusive scope (Matsuben Net and Matsuya Mobile Order eligible, Matsuben Delivery excluded) — matches this campaign exactly, with only the theme swapped from curry to bowls & bento. This suggests Matsuya is cycling the same promotional slot through different themes on a monthly cadence.