Matsuya's Official App Announces Launch of 60th Founding Anniversary 'Lunch Set with Choice of 60 Dishes' via Push Notification
On April 7 at 10:29 AM, Matsuya’s official app (Matsuya Foods official app) sent a push notification about the launch of the 60th Founding Anniversary campaign “Matsuya Lunch Set with Choice of 60 Dishes.”
The notification read as follows.
Matsuya’s 60th Founding Anniversary Campaign Part 4: “Matsuya Lunch Set with Choice of 60 Dishes” Arrives❗️
[6 Beef Bowl Varieties x 10 Side Dishes] Get excited every day with combinations tailored to your taste☺️
Overview of the Lunch Set
Sales begin today, limited to 11:00 AM–3:00 PM. 60 combinations of 6 main varieties x 10 side dishes are available starting from 530 yen (tax included), a 30-yen savings over ordering the items separately.
The mains also include the “Umatoma Cheese Beef Bowl,” which launched simultaneously today. The cheapest option is the Beef Bowl with a Raw Egg at 530 yen.
A Day Packed with Announcements
April 7 turned out to be a day of major moves for Matsuya, with the launch of the Umatoma Cheese Beef Bowl and the Lunch Set with Choice of 60 Dishes, the start of the Follow & Repost Campaign on X, and the simultaneous discontinuation of 9 menu items. The app notification was sent right after sales began.
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
The Lunch Set notification arrived at 10:29 AM — a 31-minute countdown notice ahead of the 11:00 AM sales launch.
