Matsuya Official App Announces Start of 60th Anniversary "Choose-from-60 Lunch Set" via Push Notification

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title: “Matsuya Official App Announces Start of 60th Anniversary "Choose-from-60 Lunch Set" via Push Notification” categories:

• official tags:
• new-menu
• app-notification
• app published: true created_at: “2026-04-07T10:29:20+09:00” updated_at: “2026-06-14T13:27:45+09:00” thumbnail: “https://cdn.gyumesy.com/articles/9hi1e2/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/9hi1e2/ogp.png” source_url: “” editor_comment: “A lunch set notification arrived at 10:29, followed by a countdown notification 31 minutes before sales began at 11:00.” description: “The Matsuya official app announced the start of its 60th anniversary project, the "Matsuya Choose-from-60 Lunch Set," via push notification. With 6 beef bowls × 10 sides for 60 combinations, the sets are available from 530 yen starting at 11:00 today.” related_articles:
• ag9chb
• 3g5ot9

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The Matsuya official app (Matsuya Foods official app) sent a push notification at 10:29 on April 7 about the start of its 60th anniversary project, the “Matsuya Choose-from-60 Lunch Set.”

The notification read as follows.

Part 4 of Matsuya’s 60th anniversary project, the “Matsuya Choose-from-60 Lunch Set,” is here❗️

【6 beef bowls × 10 sides】Make every day exciting with the combination you like ☺️

Lunch Set Overview

Sales begin today from 11:00 to 15:00 only. With 6 mains × 10 sides for 60 combinations, the sets start at 530 yen (tax included) and cost 30 yen less than buying the items separately.

The mains include the “Beef Bowl topped with Tomato and Cheese,” which goes on sale today as well. The cheapest option is the Beef Bowl plus Raw Egg at 530 yen.

A Day Packed with Announcements

April 7 is a big day for Matsuya: in addition to the launch of the Beef Bowl topped with Tomato and Cheese and the Choose-from-60 Lunch Set, a Follow & Repost Campaign started on X, and nine menu items were removed all at once. The app notification was sent just before sales began.