Matsuya's Official X Reminds First-Time Users About the Matsuben Net Double Points Campaign

At 10:00 AM on May 9, Matsuya’s official X account (@matsuya_foods) posted an image reminding followers about the “Matsuben Net Double Points Campaign.” The campaign runs for 17 days, from Friday, May 1 to Sunday, May 17, and today, May 9, marks Day 9 — a mid-campaign reminder.

Post text (original)

Order your bento online through Matsuben Net right now, and you’ll earn double Matsuya Points!

Even if it’s your first time using Matsuben Net, you’ll get 6% of your purchase amount back in Matsuya Points 💰

Be sure to use the Matsuya App!

The text is structured in three paragraphs, each separated by a blank line. The first paragraph highlights “double points,” the second appeals to new users with “6% back even on your first use,” and the third directs readers to use the Matsuya App. The concrete figure “6% back” is spelled out, and the addition of the 💰 emoji gives the post a tone aimed more at attracting first-time users.

The attached image is the same May 1 (Fri) ▶ May 17 (Sun) campaign visual used in the May 3 Matsuben Net double points reminder post. It features a large stamp-style logo reading “Double Matsuya Points,” with a note: “*Eligibility is based on pickup date and time. *Matsuya Mobile Order and Matsuben Delivery are not eligible.”

A shift in depth from the simple two-line May 3 announcement

This is only the second time Matsuya’s official X account has reminded followers about this campaign on its own, following the previous reminder at 10:09 AM on May 3. Comparing the text structure between Day 3 and Day 9:

Announcement date/time	Campaign day	Text structure	Appeal focus
May 3, 10:09 AM	Day 3	2 lines	“Double Matsuya Points” + call to use the service
May 9, 10:00 AM (this post)	Day 9	3 paragraphs (with blank lines)	“Double points” + “6% back even on your first use” + app promotion

While Day 3 was a two-line post that let the high reward rate do the talking, Day 9 — now in the campaign’s middle stretch — adds a new appeal aimed at “new users who haven’t yet used Matsuben Net.” Spelling out the concrete figure “6% back even on your first use” is the main focus this time.

About 8 days remain — a separate push from the PayPay 10% cashback combo appeal

This campaign runs from May 1 to May 17, with about 8 days remaining until 11:59 PM on Sunday, May 17. Around the Matsuya App during the same period, a PayPay Up to 10% Cashback Coupon (May 7–May 17) is running in parallel, and both campaigns end on the same date, May 17.

Campaign	Period	Days remaining until May 17
Matsuben Net Double Points (this announcement)	May 1–May 17	About 8 days
PayPay Up to 10% Cashback	May 7–May 17	About 8 days

The PayPay 10% cashback messaging on May 7 (official app), May 7 at 6:07 PM (official X quote repost), and May 8 at 9:00 PM (official X’s own announcement) pushed the combined appeal of “Matsuben Net Double Points × PayPay.” Today’s X post, however, makes no mention of PayPay and instead targets first-time users with a standalone Matsuben Net Double Points appeal. Organizing the messaging since Day 3 by channel and appeal focus:

Date/time	Channel	Appeal focus
May 3, 10:09 AM	Official X	Matsuben Net Double Points alone (2 lines, aimed at existing users)
May 7, 11:37 AM	Official App	PayPay 10% notification framed as “Matsuben Net Double Points × PayPay 10%”
May 7, 6:07 PM	Official X	Quote repost of PayPay’s official post, framed as “Matsuben Net Double Points × PayPay”
May 8, 9:00 PM	Official X	PayPay 10% self-announcement, framed as “combine with Matsuben Net Double Points”
May 9, 10:00 AM (this post)	Official X	Matsuben Net Double Points alone (3 paragraphs, aimed at first-time users)

The messaging alternates between a combined appeal with PayPay and a standalone Matsuben Net Double Points appeal targeting first-time users, splitting the outreach across different user segments.