Matsuya Official X Announces "Matsuben Net Double Points" in a Simple Two-Line Post — Day 3 of the Campaign Since May 1, Image Shares the Same Visual Style as the App Notification
At 10:09 AM on May 3, 2026, Matsuya’s official X account (@matsuya_foods) posted an image announcing the “Matsuben Net Double Point Campaign,” which has been running since May 1. The campaign spans 17 days, from Friday, May 1 to Sunday, May 17, and today, May 3, marks its third day.
Original Post Text
Use Matsuben Net through the Matsuya App and get double Matsuya Points! Be sure to take advantage of this opportunity!
The post text consists of just two simple lines. The detailed conditions for the point rebate, the eligible period, and excluded services are left to the visual and the linked official announcement, with the X post itself focused solely on pitching the point rate.
Campaign Overview
According to the official announcement dated April 30, the campaign details are as follows. Anyone who places a Matsuben Net order during the period is eligible.
| Item | Details |
|---|---|
| Period | 12:00 AM, Friday, May 1, 2026 – 11:59 PM, Sunday, May 17, 2026 (based on pickup date/time) |
| Rebate | Double the usual points earned on Matsuben Net orders |
| Eligible | Matsuben Net (takeout advance orders) |
| Not Eligible | Matsuya Mobile Order, Matsuben Delivery |
| Eligible Stores | Matsuben Net-enabled stores nationwide across Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun² (excluding highway parking area stores and the Narita Airport Terminal 3 Store) |
Announcement Timeline Since May 1
Today’s X post marks the fourth communication from Matsuya about this campaign.
| Date | Channel | Format |
|---|---|---|
| April 30 | Official Announcement | Campaign launch notice |
| May 1, 10:28 AM | Official App | Push notification (title mistakenly read “until 5/31”) |
| May 1, after 5:00 PM | Official X (mentioned within the Matsuben Day announcement) | Related mention |
| May 3, 10:09 AM (this post) | Official X | Standalone reminder |
The official app notification on May 1 read, “Points ‘Doubled’ ‼️ Takeout advance order ‘Matsuben Net’ ⭐️ Until 5/31 🎉,” incorrectly displaying the campaign’s end date as 5/31. Today’s X post sidesteps any date mention altogether, narrowing the message down to a simple “double points” pitch.
Re-Surfacing on Day 3 of Golden Week
Of the campaign’s 17 days, the six days from May 1 to May 6 overlap with Golden Week (April 29 – May 6). Today, May 3, the third day, is a national holiday (Constitution Memorial Day), when demand rises for bulk orders among family and friends. There’s no separate post tied to “Matsuben Day” today, but a PayPay 15% cashback coupon (April 29 – May 6) is also running concurrently, making this a window where Matsuben Net customers can claim both the “double points” and the “PayPay 15% cashback” at once.
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
A simple two-line reminder in the middle of Golden Week. The May 1 app notification mistakenly listed the end date as 5/31, but this time the post skips any date mention entirely and focuses solely on the point rate. It reads like a deliberately more cautious do-over.
Related Articles
Matsuya App Launches "Matsuben Net Double Points Campaign" May 1–17 — 17 Days Exclusive to Matsuben Net
Matsuya Official App Announces "Matsuben Net Double Points" via Push Notification — Notification's "Until 5/31" Conflicts with Official Announcement's "Until 5/17"
