Matsuya Official X Posts Final Reminder for Matsuben Net Double Point Campaign Ending May 17

Matsuya’s official X account (@matsuya_foods) posted a final reminder on May 16, 2026 at 13:00 for the ‘Matsuben Net Double Point Campaign,’ running through May 17 (Sun). With two days left in the campaign, which began on May 1 (Fri), this marks the official X account’s last push before it ends.

Original Post

Great deals on bento reservations via the app through the 17th✨ Get double the usual Matsuya Points! Be sure to use the Matsuya App!

The post is built from three elements: an end-date reminder, the incentive (double points), and a call to use the app. With two days remaining, it was dropped as a last push right before the campaign’s close.

Campaign Overview

The campaign details confirmed from the image and post text are as follows.

Item	Details
Campaign Name	Matsuben Net Matsuya Point Double Point Campaign
Period	May 1 (Fri) – May 17 (Sun), 2026
Duration	17 days
Eligible Service	Matsuben Net (bento reservation orders via the app)
Excluded Services	Matsuya Mobile Order, Matsuben Delivery
Reward	Double the usual Matsuya Points
Eligibility Basis	Based on pickup date and time

The lower left of the image includes the notes “*Campaign eligibility is based on pickup date and time” and “*Matsuya Mobile Order and Matsuben Delivery are not eligible,” making clear that eligibility is determined by pickup time rather than order time, and that the eligible service is limited to Matsuben Net.

Timeline of Announcements During the Campaign Period

From the campaign’s launch on May 1 to today’s reminder, official channels have posted about the Matsuben Net double-point campaign multiple times.

Date & Time	Channel	Content
May 1, 2026, 12:35	Official Announcement	Announced the Matsuben Net Double Point Campaign (5/1–5/17)
May 9, 2026, 8:00	Official X	Announced the Matsuben Net double points midway through the period
May 12, 2026, 10:09	Official X	Promoted the Matsuben Net double points alongside a 50-point Curry Point Boost as part of the Batachiki launch Follow & Repost announcement
May 16, 2026, 13:00 (this post)	Official X	Final reminder two days before the campaign ends

Over the 17-day campaign period, official channel promotion was structured around four touchpoints: the start date, the midpoint, a joint announcement alongside another campaign, and the final push before the end. Today’s last-minute reminder is aimed at last-minute users targeting the final one to two days.

Connection to the ‘Bowls & Taco Rice Bundle Deal Campaign’ Starting May 19

Two days after the Matsuben Net Double Point Campaign ends (5/17), the ‘Bowls & Taco Rice Bundle Deal Campaign’ (running through 5/31), also covering both Matsuben Net and Matsuya Mobile Order, begins at 10:00 on May 19 (Tue). Takeout-channel promotion is structured as a handoff — from the point-rebate-based Matsuben Net double points to a new bulk-purchase discount campaign.

Campaign	Period	Eligible Services	Reward Type
Matsuben Net Matsuya Point Double Points	May 1 – May 17	Matsuben Net	Double Matsuya Points
Bowls & Taco Rice Bundle Deal	May 19 – May 31	Matsuben Net, Matsuya Mobile Order	Up to 250 yen off for sets of 2–5 items

Ending on May 17 and starting on May 19, takeout promotion switches over seamlessly with just a one-day gap. For users who missed out on the Matsuben Net double points, the new campaign starting on the 19th — now expanded to also cover Mobile Order — stands ready as the next option.

The Relationship Between the App Wording and Service Eligibility

Today’s X post text reads “bento reservation orders via the app,” but the image note specifies “Matsuya Mobile Order and Matsuben Delivery are not eligible,” limiting eligibility to “Matsuben Net” (Matsuya’s dedicated bento reservation service). Among the services available through the Matsuya App, only bento reservation orders placed via Matsuben Net qualify.