Matsuya Official App Sends Morning Reminder Before the 6/16 Expiry of Up-to-100-Yen-Off Coupons Including Neo Tomato

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title: “Matsuya Official App Sends Morning Reminder Before the 6/16 Expiry of Up-to-100-Yen-Off Coupons Including Neo Tomato” categories:

• campaign tags:
• term-limited
• coupon
• app-notification published: true created_at: “2026-06-12T08:27:37+09:00” updated_at: “2026-06-14T13:19:21+09:00” thumbnail: “https://cdn.gyumesy.com/articles/cj9uiz/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/cj9uiz/ogp.png” source_url: “” editor_comment: “At 10:00 AM on 6/16, the Neo Tomato coupon ends and the Shkmeruli coupon begins at the very same moment, making this notification a run-up to a turning point.” description: “On June 12, 2026 at 8:27, the official Matsuya App pushed a notification titled "Great Deals on New Menu Items! Matsuya Coupons ✨." The banner image again promoted four coupons: 100 yen off the Neo Tomato Chunky Chicken Curry and Rice, 70 yen off the Set Meal of Grilled Beef, 50 yen off the Boneless Short Rib and Kimchi Bowl, and 30 yen off the Tokuasa Seasoned Ground Chicken & Egg Bowl Morning Meal, along with the 10:00 AM June 16 expiry.” related_articles:
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• y6f8sp
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At 8:27 AM on June 12, 2026, the official Matsuya App pushed a notification titled “Great Deals on New Menu Items! Matsuya Coupons ✨” with the message “Coupons for classic menu items are available too, not just the new ones ❗️ Use them from Coupons in the app → Matsuya,” along with a banner image of four coupons. The banner lists four coupons: 100 yen off the Neo Tomato Chunky Chicken Curry and Rice, 70 yen off the Set Meal of Grilled Beef, 50 yen off the Boneless Short Rib and Kimchi Bowl, and 30 yen off the Tokuasa Seasoned Ground Chicken & Egg Bowl Morning Meal. They are valid from 10:00 AM on June 9, 2026 to 10:00 AM on June 16, 2026. With about three days having passed since the coupons went live and about three days left before they expire, this is a mid-period reminder.

Original Notification Text

Notification title

Great Deals on New Menu Items! Matsuya Coupons ✨

Notification body

Coupons for classic menu items are available too, not just the new ones ❗️ Use them from Coupons in the app → Matsuya

The Four Coupons Shown in the Banner Image

The banner attached to the notification carries the headline “Up to 100 Yen Off: Great-Value Matsuya App Coupons,” with four eligible menu items laid out in large and small panels. The period is clearly shown as “6/9 10:00 – 6/16 10:00.”

Coupon	Item	Discount
Lead	Neo Tomato Chunky Chicken Curry and Rice	100 yen off (largest discount)
Classic 1	Set Meal of Grilled Beef	70 yen off
Classic 2	Boneless Short Rib and Kimchi Bowl	50 yen off
Classic 3	Tokuasa Seasoned Ground Chicken & Egg Bowl Morning Meal	30 yen off

The lead item, the Neo Tomato Chunky Chicken Curry and Rice, is a limited-time new menu item that went on sale at 10:00 AM on June 9, 2026. The 100-yen-off coupon was announced in advance in the official notice dated June 4, together with the item’s release. The other three items are Matsuya classics (the Set Meal of Grilled Beef, the Boneless Short Rib and Kimchi Bowl, and the Tokuasa Seasoned Ground Chicken & Egg Bowl Morning Meal). Rather than promoting the new item alone, the campaign is rolled out as a bundle of one new item plus three classics.

Coupon Period and Reminder Timing

The coupons are valid from 10:00 AM on Tuesday, June 9, 2026 to 10:00 AM on Tuesday, June 16, 2026, a period of one week. When today’s notification went out at 8:27 AM on Friday, June 12, 2 days, 22 hours and 27 minutes had passed since the coupons went live, with 3 days, 1 hour and 33 minutes remaining until expiry.

Milestone	Date and time	Elapsed / remaining
Coupons go live	10:00 AM, Tuesday, June 9, 2026	—
Today’s notification	8:27 AM, Friday, June 12, 2026	2 days 22 hours 27 minutes since launch
Expiry	10:00 AM, Tuesday, June 16, 2026	3 days 1 hour 33 minutes remaining

Sent right around the midpoint of the coupon period, this reminder rekindles demand once the traffic from launch day has settled. The notification title ends with “✨” and the body with “❗️,” and these decorative emoji stress a tone of a “great-deal campaign” that sets it apart from plain product-information notifications.

Recap of Matsuya’s Official Channel Promotion During Neo Tomato Launch Week

During the launch week of the six Neo series items, led by the Neo Tomato Chunky Chicken Curry and Rice, Matsuya has been promoting them in succession across multiple official channels. Today’s app notification sits in the mid-period reminder slot.

Date and time	Channel	Content
June 4, 2026	Official notice	Launch announcement for six Neo Tomato curry items plus advance notice of the 100-yen-off coupon
June 5, 2026, 6:00 PM	Official X	Teaser of the X version of the key visual for the lead item, the Neo Tomato Chunky Chicken Curry and Rice
June 9, 2026, 9:30 AM	Official notice	Sales start at 10:00 AM on June 9
June 9, 2026, 10:00 AM	Official X	Follow & Repost Campaign begins (1,000 points × 30 winners)
June 9, 2026, 10:41 AM	Official app	“On sale today” push notification
June 9, 2026, 7:01 PM	Official X	Eating report on the lead item
June 10, 2026, 6:13 PM	Official X	Eating report on the series’ second item, the Neo Tomato Karegyu
June 12, 2026, 8:27 AM (this one)	Official app	Mid-period reminder notification for the 100-yen-off coupon

Following the “On sale today” notification on launch day (6/9), today’s (6/12) “reminder before the coupons expire” notification is the official app’s second push during Neo series launch week. By shifting the angle from launch announcement to eating report to expiry reminder, the promotion is designed to drive coupon use throughout the launch week.

Timing Link to the Shkmeruli 100-Yen-Off Coupon

At 10:00 AM on June 16, just as the Neo Tomato 100-yen-off coupon expires, distribution of a 100-yen-off coupon for Shkmeruli begins at the same 10:00 AM. An official notice dated June 11 announced the Shkmeruli revival for Matsuya’s 60th founding anniversary (from 6/16, sold simultaneously at Matsuya worldwide), and a 100-yen-off coupon will also be issued for two consecutive weeks.

Period	Coupon
10:00 AM, June 9, 2026 – 10:00 AM, June 16, 2026	Neo Tomato Chunky Chicken Curry and Rice, 100 yen off (the subject of this reminder)
June 16 – June 22, 2026	Shkmeruli, 100 yen off (week 1)
June 23 – June 29, 2026	Shkmeruli, 100 yen off (week 2)

At 10:00 AM on June 16, the Neo Tomato coupon ends and the Shkmeruli coupon begins at the very same moment. For Matsuya App members, that moment brings both their last chance to use the Neo Tomato coupon and the start of the Shkmeruli revival.