Matsuya App Sends Morning Reminder Ahead of June 16 Expiration for Up to 100 Yen Off Coupons Including Neo Tomato

At 8:27 AM on June 12, 2026, the Matsuya official app sent a notification with the headline ‘New Menu Deals! Matsuya Coupons’ and body text ‘Coupons for classic menu items too, not just the new one! Use them via App Coupons → Matsuya,’ accompanied by a banner image featuring four coupons. The banner listed 100 yen off the Neo Tomato Chunky Chicken Curry and Rice, 70 yen off the Beef Yakiniku Set Meal, 50 yen off the Kimchi Kalbi Bowl, and 30 yen off the Seasoned Ground Meat Morning Meal, valid from 10:00 AM on June 9, 2026 through 10:00 AM on June 16. Arriving roughly three days after the coupons launched and about three days before they expire, this notification serves as a mid-period reminder.

Original Notification Text

Notification Title

New Menu Deals! Matsuya Coupons

Notification Body

Coupons for classic menu items too, not just the new one! Use them via App Coupons → Matsuya

The Four Coupons Shown in the Banner Image

The banner image attached to the notification is headlined ‘Up to 100 Yen Off — Great Deals with Matsuya App Coupons,’ with the four eligible menu items arranged in a large-and-small layout. The period is explicitly stated as ‘6/9 10:00 – 6/16 10:00.’

Coupon	Item	Discount
Lead item	Neo Tomato Chunky Chicken Curry and Rice	100 yen off (largest discount)
Classic 1	Beef Yakiniku Set Meal	70 yen off
Classic 2	Kimchi Kalbi Bowl	50 yen off
Classic 3	Seasoned Ground Meat Morning Meal	30 yen off

The lead item, the Neo Tomato Chunky Chicken Curry and Rice, is a limited-time new menu item released at 10:00 AM on June 9, 2026, with the 100-yen-off coupon announced in advance in the official notice dated June 4. The remaining three items are Matsuya classics — the Beef Yakiniku Set Meal, the Kimchi Kalbi Bowl, and the Seasoned Ground Meat Morning Meal — and the campaign is structured as a bundle of one new item plus three classics rather than promoting the new item alone.

Coupon Period and Reminder Timing

The coupons are valid for one week, from 10:00 AM on Tuesday, June 9, 2026 through 10:00 AM on Tuesday, June 16. As of today’s notification at 8:27 AM on Friday, June 12, 2 days and 22 hours 27 minutes have elapsed since the coupons launched, with 3 days and 1 hour 33 minutes remaining until they expire.

Milestone	Date & Time	Elapsed / Remaining
Coupons launched	June 9, 2026 (Tue), 10:00 AM	—
Today’s notification	June 12, 2026 (Fri), 8:27 AM	2 days, 22 hours, 27 minutes since launch
Expiration	June 16, 2026 (Tue), 10:00 AM	3 days, 1 hour, 33 minutes remaining

This reminder lands right at the midpoint of the coupon period, re-stimulating demand once the traffic surge from launch day has settled. The notification’s title ends with a ‘✨’ and its body with a ‘❗️,’ among other decorative emoji, underscoring an appeal tone distinct from a plain product-information notice — that of a ‘great-deal campaign.’

Summary of Matsuya’s Official Channel Promotions During Neo Tomato Launch Week

During the launch week of the six-item Neo series centered on the Neo Tomato Chunky Chicken Curry and Rice, Matsuya’s multiple official channels have promoted it in succession. Today’s app notification falls in the mid-week reminder slot.

Date & Time	Channel	Content
June 4, 2026	Official Notice	Announcement of the six Neo Tomato Curry items’ launch + advance notice of the 100-yen-off coupon
June 5, 2026, 6:00 PM	Official X	X-exclusive key visual preview of the lead item, the Neo Tomato Chunky Chicken Curry and Rice
June 9, 2026, 9:30 AM	Official Notice	Sales begin at 10:00 AM on June 9
June 9, 2026, 10:00 AM	Official X	Follow & Repost Campaign begins (1,000 points to 30 winners)
June 9, 2026, 10:41 AM	Official App	“On Sale Today” push notification
June 9, 2026, 7:01 PM	Official X	Tasting report on the lead item
June 10, 2026, 6:13 PM	Official X	Tasting report on the series’ second item, the Neo Tomato Karegyu
June 12, 2026, 8:27 AM (this notice)	Official App	Mid-period reminder notification for the 100-yen-off coupon

Following the “On Sale Today” notification on launch day (6/9), today’s (6/12) “reminder before coupon expiration” notification marks the second app notification during Neo series launch week. The promotional focus shifts from launch announcement to tasting report to expiration reminder, a design intended to drive coupon use across the entire launch week.

Timing Connection to the Shkmeruli 100-Yen-Off Coupon

Just as the Neo Tomato 100-yen-off coupon expires at 10:00 AM on June 16, the Shkmeruli 100-yen-off coupon begins at that very same moment. Shkmeruli’s revival release for the 60th Founding Anniversary (from 6/16, launching simultaneously across Matsuya locations worldwide) was announced in the official notice dated June 11, and its 100-yen-off coupon is structured to run for two consecutive weeks as well.

Period	Coupon
June 9, 2026, 10:00 AM – June 16, 10:00 AM	Neo Tomato Chunky Chicken Curry and Rice, 100 yen off (subject of this reminder)
June 16 – June 22, 2026	Shkmeruli, 100 yen off (Week 1)
June 23 – June 29, 2026	Shkmeruli, 100 yen off (Week 2)

10:00 AM on June 16 marks the exact moment the Neo Tomato coupon closes and the Shkmeruli coupon opens. For Matsuya app members, it’s a milestone where the last chance to use the Neo Tomato coupon and the start of the Shkmeruli revival coincide.