Matsuya Official App Push-Notifies Today's New Release 'Neo Tomato Chunky Chicken Curry and Rice'

At 10:41 AM on June 9, 2026, the Matsuya Official App sent a push notification introducing “Neo Tomato Chunky Chicken Curry and Rice,” the star item of the new curry series that went on sale that day at 10:00 AM. The notification title read “Gentle yet spicy❗️A new sensation: ‘Neo Tomato Chunky Chicken Curry and Rice’ now on sale🍅,” and the body read “The richness of coconut milk × the tartness of tomato × the aroma of spices come together perfectly❗️” The notification landed about 41 minutes after the 10:00 AM on-sale moment.

Notification text in full

Notification title

Gentle yet spicy❗️A new sensation: “Neo Tomato Chunky Chicken Curry and Rice” now on sale🍅

Notification body

The richness of coconut milk × the tartness of tomato × the aroma of spices come together perfectly❗️

The notification lines up the three elements — coconut milk, tomato, and spices — side by side with “×” symbols, a format that summarizes the Neo Tomato sauce’s three axes in a single sentence.

Today’s 10 AM launch and where the notification fits

Neo Tomato Chunky Chicken Curry and Rice went on sale today, June 9, 2026, at 10:00 AM as the star item among six dishes in the new “Neo Tomato” curry series. Priced at 1,050 yen (with rice) / 930 yen (Only), it shares the new series’ top price band with the store-limited “Neo Tomato Loin Katsu Curry and Rice” (1,070 yen).

Item	Details
Product name	Neo Tomato Chunky Chicken Curry and Rice
Release date/time	Tuesday, June 9, 2026, 10:00 AM
Price	1,050 yen (with rice) / 930 yen (Only)
Calories	1,349 kcal (with rice)
Series position	Star item among the 6 “Neo Tomato” curry dishes
Notification delivery time	Tuesday, June 9, 2026, 10:41 AM

Today’s Neo Tomato-related launches, in full

Today, June 9, Matsuya fired off a string of launches across multiple channels tied to the release of the six Neo Tomato curry dishes.

Time	Channel	Content
June 9, 10:00 AM	Official X	Announced the launch commemorative Follow & Repost Campaign (1,000 Matsuya Points to 30 winners, deadline June 15)
June 9, around 10:00 AM	Official menu data	All 6 Neo Tomato items registered at once
June 9, 10:19 AM	Official menu data	The 6 Neo Tomato items reclassified into the Limited-time slot
June 9, 10:41 AM (this notification)	Official App	Push notification spotlighting the star item, “Neo Tomato Chunky Chicken Curry and Rice”

Within about 41 minutes of the 10:00 AM on-sale moment, four stages unfolded in sequence: the Follow & Repost Campaign announcement → menu registration → shift into the Limited-time slot → the Official App notification. The Official App notification came last, following the X launch and menu rollout, and served to spotlight the star item.

The lineage of the Neo Tomato sauce’s tagline

The taglines “Gentle yet spicy” and “A new sensation” have been in use since the official announcement on June 4. This same tagline carries through into today’s Official App notification, keeping Neo Tomato’s messaging consistent across the advance announcement, the launch commemorative campaign announcement, and the Official App notification.

Date/time	Channel	Key tagline
June 4, 2026	Official Announcement	“A new sensation, gentle yet spicy, woven from coconut milk, tomato, and spices”
June 9, 2026, 10:41 AM (this notification)	Official App notification	“Gentle yet spicy❗️A new sensation” / “The richness of coconut milk × the tartness of tomato × the aroma of spices come together perfectly❗️”

Even across the five-day gap between the advance announcement and the release date, the messaging copy stayed consistent, keeping the product’s world view unified throughout the launch operation.