Matsuya Launches 6 'Neo Tomato' Curries Including 'Neo Tomato Chunky Chicken Curry and Rice' Today at 10 AM

Matsuya launched all 6 items in its new ‘Neo Tomato’ curry series simultaneously at 10:00 AM on June 9, 2026. The flagship item is the ‘Neo Tomato Chunky Chicken Curry and Rice’ (1,050 yen). Matsuya’s official menu data shows all 6 items newly registered by this morning — in addition to the 5 items announced in the official notice on June 4 (‘Neo Tomato Curry and Rice,’ ‘Neo Tomato Cheese Curry and Rice,’ ‘Neo Tomato Karegyu,’ ‘Neo Tomato Chunky Chicken Curry and Rice,’ ‘Neo Tomato Hamburg Steak Curry and Rice’), a store-limited ‘Neo Tomato Loin Katsu Curry and Rice’ (1,070 yen) not included in the advance announcement has been added to the lineup.

Lineup of 6 ‘Neo Tomato’ Curries Released June 9

The base is the ‘Neo Tomato Curry and Rice’ at 680 yen. Adding Cheese, Beef, Gorochiki, and Hamburg Steak toppings creates 4 variations, plus the store-limited ‘Loin Katsu’ version, for 6 items in total. Prices and nutritional information are as follows.

Product	Price (tax included)	Calories	Protein	Fat	Carbohydrates	Salt Equivalent	Notes
Neo Tomato Curry and Rice	680 yen	735kcal	13.8g	28.7g	100.6g	4.2g	Base
Neo Tomato Cheese Curry and Rice	880 yen	894kcal	22.0g	42.0g	102.1g	5.2g
Neo Tomato Hamburg Steak Curry and Rice	890 yen	1,032kcal	26.8g	50.5g	110.2g	5.6g
Neo Tomato Karegyu	950 yen	969kcal	21.5g	49.7g	104.1g	5.2g
Neo Tomato Chunky Chicken Curry and Rice	1,050 yen	1,349kcal	48.9g	76.9g	104.3g	5.0g	Flagship
Neo Tomato Loin Katsu Curry and Rice	1,070 yen	1,177kcal	32.7g	59.0g	124.5g	5.1g	Store-limited

Relative to the 680 yen base, the price increments are Cheese +200 yen, Hamburg Steak +210 yen, Beef +270 yen, Gorochiki +370 yen, and Loin Katsu +390 yen, with the store-limited Loin Katsu (1,070 yen) topping out the price range.

An ‘Only’ size is also available for the ‘Neo Tomato Chunky Chicken Curry and Rice’ and ‘Neo Tomato Curry and Rice,’ priced at 930 yen and 560 yen respectively.

Differences From the 5 Pre-Announced Items: Hamburg Steak Curry Drops 160 Yen, Loin Katsu Added

In the official notice on June 4, the ‘Neo Tomato Hamburg Steak Curry and Rice’ was announced at 1,050 yen, placing it at the same top price tier as the ‘Chunky Chicken’ version. However, in today’s June 9 launch, the Hamburg Steak Curry and Rice is priced at 890 yen — 160 yen lower than the price announced in advance.

Item	June 4 Official Notice Announcement	June 9 Launch Implementation
Number of items	5 items	6 items
Hamburg Steak Curry and Rice price	1,050 yen	890 yen (-160 yen)
Store-limited Loin Katsu Curry and Rice	(Not mentioned)	Added at 1,070 yen
Price range	680–1,050 yen	680–1,070 yen

It appears the pricing for the Hamburg Steak Curry and Rice was revised just before launch, with the Loin Katsu slipping into the store-limited slot at the same time. Additional adjustments between the advance announcement and the in-store rollout are relatively uncommon for simultaneous multi-item releases, suggesting that final product planning was still being settled between June 4 and June 9.

Gorochiki Returns With a New Base Sauce and a 160 Yen Price Increase

The ‘Neo Tomato Chunky Chicken Curry and Rice’ is a base-sauce-swapped version of the ‘Chunky Simmered Chicken Curry and Rice,’ which was reintroduced on April 14, 2026 under the banner of a ‘Comeback of a Super Popular Curry’ and discontinued on May 12. Gorochiki itself returns after about four weeks away, this time reappearing on a Neo Tomato sauce base.

Period	Gorochiki Product	Only	With Rice	Base Sauce
April 14 – May 12, 2026	Chunky Simmered Chicken Curry and Rice	770 yen	890 yen	Regular Curry Sauce
June 9, 2026– (this release)	Neo Tomato Chunky Chicken Curry and Rice	930 yen	1,050 yen	Neo Tomato Sauce

For the Only size, the price rose from 770 yen in April to 930 yen (+160 yen), and for the version with rice, from 890 yen to 1,050 yen (+160 yen) — a matching +160 yen increase across both. This appears to reflect the procurement and cooking costs of the base sauce swap being passed on to the price. Notably, the 160 yen drop in the Hamburg Steak Curry and Rice (from the announced 1,050 yen to the implemented 890 yen) and the 160 yen rise in Gorochiki are coincidentally the same amount, suggesting that price adjustments between items may have been shuffled around during the final stage of price design.

Nutrition: Gorochiki Topping Tops Every Category

Comparing the nutritional data across all 6 items, the ‘Neo Tomato Chunky Chicken Curry and Rice’ holds the highest value in every category: 1,349 kcal (highest calories), 48.9g (highest protein), and 76.9g (highest fat). The gap from the base ‘Neo Tomato Curry and Rice’ at 735 kcal is 614 kcal, reflecting the substantial calorie load added by the Gorochiki topping. The highest salt equivalent belongs to the ‘Neo Tomato Hamburg Steak Curry and Rice’ at 5.6g.

The Official Announcement’s ‘Neo Tomato’ Sauce

The official notice describes the ‘Neo Tomato’ sauce as offering ‘a new sensation that’s gentle yet spicy, woven from coconut milk, tomato, and spices’ and ‘a new summer standard with a twist on the usual tomato curry.’ The sauce is designed to balance summer-friendly lightness with a spicy kick, and the series spans a wide price range — from the base ‘Neo Tomato Curry and Rice’ at 680 yen up to the store-limited ‘Loin Katsu’ at 1,070 yen.

Classified as Limited-time as of 10:19 AM on June 9

As of 10:19 AM on June 9, 2026, Matsuya’s official menu data confirms that all 6 ‘Neo Tomato’ curries released today are classified under the Limited-time category. The 6 items are: ‘Neo Tomato Curry and Rice,’ ‘Neo Tomato Cheese Curry and Rice,’ ‘Neo Tomato Hamburg Steak Curry and Rice,’ ‘Neo Tomato Karegyu,’ ‘Neo Tomato Chunky Chicken Curry and Rice,’ and ‘Neo Tomato Loin Katsu Curry and Rice.’