Matsuya to Bring Back 'Shkmeruli' Worldwide from June 16 to Mark 60th Founding Anniversary

In an official announcement dated June 11, 2026, Matsuya Foods revealed that it will release ‘Shkmeruli’ simultaneously at Matsuya locations worldwide from 10:00 a.m. on Tuesday, June 16, 2026, to mark its 60th founding anniversary. Since its 2020 debut, the item has been a limited-quantity revival of the ‘legendary menu item’ that took first place in the Matsuya Revival Menu General Election and earned a permanent hall-of-fame spot — positioned as ‘the original flavor of the World Gourmet Series,’ a Georgian regional dish adapted Matsuya-style. Pricing spans five items, from the 1,190 yen Shkmeruli Hot Pot Set Meal down to the 890 yen Shkmeruli Only, with a 120 yen Extra Cheese topping also available.

Announcement Overview

Item	Details
Product Name	Shkmeruli (5 items + Extra Cheese)
Release Date	10:00 a.m., Tuesday, June 16, 2026
Eligible Stores	Matsuya locations nationwide (excluding some stores), and Matsuya locations worldwide, simultaneously
Quantity	Limited Quantity
Official Description	“With gratitude for our 60th founding anniversary, the legendary menu item goes worldwide” / “The world’s most delicious way to eat garlic”
Coupon	100 yen-off coupon available via the official app (two periods: June 16–22 and June 23–29)

Product Lineup (5 Items + Extra Cheese)

The lineup consists of five items: two served in a Full Hot Pot, two served without a hot pot, and one Only item. The Full Hot Pot items come with a solid-fuel burner stand for genuine hot pot-style serving, while the non-hot-pot items are served in a Shallow Pot (heatproof dish). For both formats, the ‘Set Meal’ comes with Rice, a Side Dish, and Miso Soup, while the ‘Rice Set’ comes with Rice and Miso Soup.

Item	Price (tax included)	Contents
Shkmeruli Hot Pot Set Meal	1,190 yen	Full Hot Pot + Rice + Side Dish + Miso Soup
Shkmeruli Hot Pot Rice Set	1,090 yen	Full Hot Pot + Rice + Miso Soup
Shkmeruli Set Meal	1,090 yen	Shallow Pot + Rice + Side Dish + Miso Soup
Shkmeruli Rice Set	990 yen	Shallow Pot + Rice + Miso Soup
Shkmeruli Only	890 yen	Shallow Pot only (no Rice or Miso Soup)
Extra Cheese (additional topping)	120 yen	Adds cheese (mix into the rice with the Shkmeruli Hot Pot Set Meal for a Doria-style twist)

Prices range across a 300 yen span, from the cheapest Shkmeruli Only at 890 yen to the priciest Shkmeruli Hot Pot Set Meal at 1,190 yen. It’s a step-up structure: choosing the Hot Pot-style format adds 100 yen, and upgrading to a Set Meal (adding a Side Dish) adds another 100 yen. Adding the 120 yen Extra Cheese makes a proper Doria-style arrangement possible.

The History of the ‘Legendary Menu Item’ Shkmeruli

The official announcement positions ‘Shkmeruli’ as the dish that ‘changed Matsuya’s history,’ ‘the world’s most delicious way to eat garlic,’ and ‘the symbolic item that sparked the recent expansion of Matsuya’s Set Meal lineup and its World Gourmet menu,’ once again calling it the ‘legendary menu item.’

Event	Timing
Shkmeruli’s debut at Matsuya	2020
First place in the Matsuya Revival Menu General Election	Hall of Fame induction
Multiple past re-releases	Returned mainly during the winter hot pot season
Worldwide simultaneous revival for the 60th founding anniversary	10:00 a.m., Tuesday, June 16, 2026

Shkmeruli, a Georgian regional dish, traditionally consists of ‘chicken stewed in a garlicky white sauce.’ Matsuya says it kept that authentic composition while independently developing ‘a sauce suited to Japanese rice.’ The dish layers garlic aroma and the milkiness of cheese into a White Sauce that envelops sweet potato, cheese, and chicken, and adding ‘Extra Cheese’ lets diners mix the Shkmeruli Hot Pot Set Meal into their rice for a Doria-style twist.

The Georgian Ambassador × Mie Sonozaki × Shkmeruli Festival Buildup Culminates in the Official Announcement

Today’s official announcement is the ‘official announcement’ referenced in Matsuya’s official X quote-repost at 8:12 p.m. on June 9, which teased: ‘Please wait a little longer for the official announcement of the Shkmeruli Festival marking Matsuya’s 60th founding anniversary.’ It marks the culmination of buildup that had been rolled out in stages since late May through a three-way collaboration between Georgian Ambassador to Japan Teimuraz Lezhava (@TeimurazLezhava), voice actress Mie Sonozaki, and Matsuya.

Date/Time	Channel	Content
June 2, 2026	Ambassador × Mie Sonozaki recorded post	Ambassador’s post hinted, “That hot pot is coming back again”
7:44 p.m., June 3, 2026	Matsuya official X quote-repost	Teased Shkmeruli’s return with “The two of them meet” and “Look forward to what happens”
Daytime, June 9, 2026	Georgian Ambassador’s apology post	Apologized after a physical poster displayed at the embassy prompted inquiries from passersby; specified the June 16 relaunch date and named two items, “Shkmeruli Set Meal” and “Shkmeruli Katsu Set Meal”
8:12 p.m., June 9, 2026	Matsuya official X quote-repost	First use of the name “60th Founding Anniversary Shkmeruli Festival,” with the official announcement teased for a later date
June 11, 2026 (this announcement)	Matsuya official notice	Officially announced the worldwide simultaneous revival at 10:00 a.m. on June 16 for the 60th founding anniversary, specifying all five lineup items and their prices

The Ambassador’s apology post mentioned two item names, ‘Shkmeruli Set Meal’ and ‘Shkmeruli Katsu Set Meal,’ but the [Product Name] section of today’s official announcement lists a five-item lineup — Hot Pot Set Meal / Hot Pot Rice Set / Set Meal / Rice Set / Only + Extra Cheese — and does not include ‘Shkmeruli Katsu Set Meal’ (a variant with added Loin Katsu) in the official lineup this time. One of the two item names mentioned in the Ambassador’s post doesn’t match today’s announcement, leaving open the possibility that it could turn out to be a store-limited item or be covered in a separate announcement.

100 Yen-Off Coupons Available (Two Weeks)

Via the official Matsuya Foods app, 100 yen-off coupons for Shkmeruli will be distributed for two consecutive weeks.

Distribution Period	Coverage
10:00 a.m., Tuesday, June 16, 2026 – Monday, June 22	Week 1
10:00 a.m., Tuesday, June 23, 2026 – Monday, June 29	Week 2

With 100 yen-off coupons distributed for two consecutive weeks from the release date, effective post-coupon prices run from the cheapest option, Shkmeruli Only, at 890 yen → 790 yen, to Shkmeruli Set Meal at 1,090 yen → 990 yen, and Shkmeruli Hot Pot Set Meal at 1,190 yen → 1,090 yen.