Matsuya Sends Matsuben Net Double Point Notification With Identical Wording for Third Time

On the morning of August 22, the official Matsuya app sent a push notification announcing the “Matsuben Net Double Point Campaign,” under which Matsuya Points are awarded at double the usual rate for orders placed through the “Matsuben Net” takeout reservation service. The campaign runs from 0:00 on August 11 to 23:59 on August 31 and was announced in an official notice dated August 10. This latest notification is not the launch of a new initiative but a reminder of a campaign already underway.

Third notification with the identical subject and body text

This push notification’s subject line read, “Points "Doubled"‼️ Takeout Reservation "Matsuben Net" ⭐️Until 8/31🎉,” and the body read, “Even side dishes alone are a great deal🦋 A campaign where points pile up fast🎇”. This wording matched, down to the exact sequence of emojis and symbols, the notifications sent on August 11 and August 15 during the same campaign period. All three were sent between 8:00 and 9:00 a.m., making this the third identically worded reminder during the campaign.

The phrase “Even side dishes alone are a great deal” and what follows it in the body text does not appear in the campaign’s official announcement text. The official notice instead uses standard announcement language: “Double points for Matsuben Net reservation orders” and “Customers who order and receive their order through ‘Matsuben Net’ during the campaign period will receive Matsuya Points at double the usual rate.” The notification’s wording appears to be a tagline written specifically for the app. The identical text, with only the date in the subject line swapped out, was also used in a notification sent on May 1 for a version running “until 5/31.”

“Double points on Matsuben Net” has been run repeatedly this year

The initiative to double points on Matsuben Net has been run multiple times in 2026 with varying conditions. In April, it was limited to the “Yorutoku” time slot, restricting pickup to 18:00–23:00; in July, a “Gogotoku” version covering pickup from 14:00–18:00 was added alongside “Yorutoku.” This August’s version applies across all pickup times without restriction and continues through August 31.

Separately, as another push to encourage Matsuben Net use, the “Matsuben Debut Campaign,” which grants 300 points to Mobile Order users who have not yet used Matsuben Net, is also running in parallel from August 1 to 31. That campaign is a flat point grant rather than a point multiplier, and targets a different group of customers.