Matsuya App Hosts 'Matsuben Debut Campaign' in August, Awarding 300 Points to Non-Users of Matsuben Net

On August 1, Matsuya Foods launched the ‘Matsuben Debut Campaign’ through the Matsuya App. The campaign targets members who use Matsuya Mobile Order but have not used Matsuben Net (advance online ordering), awarding 300 Matsuya Points to those who order a main menu item through Matsuben Net during the campaign period, which runs from Saturday, August 1 to Monday, August 31, 2026. The same type of campaign has been repeated regularly since October 2025, making this the fifth installment overall. The most recent previous round was held in May 2026.

Eligibility: Members Who Use Mobile Order but Have Never Used Matsuben Net

This campaign specifically targets members who regularly use Matsuya Mobile Order for takeout but have not tried Matsuben Net, the service for placing orders online in advance. Eligibility has two conditions, and members who meet both qualify for the 300-point award.

Condition	Details
Mobile Order usage history	Used “Matsuya Mobile Order” between February 1 and July 31, 2026
No Matsuben Net usage	Has not used “Matsuben Net” between June 1 and July 31, 2026

Members who used only “Matsuya Mobile Order” and “Matsuben Delivery” during the above period are also included. The award requires ordering a “main menu” item through Matsuben Net; orders through Matsuben Delivery do not count. The points are limited to once per person, and 300 points will be awarded for the qualifying order by September 8 (Tuesday), 2026. All eligibility is determined based on the pickup date and time.

Eligible locations include Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun² nationwide, excluding PA (expressway parking area) locations that have not implemented Matsuben Net or Matsuya Mobile Order.

August 1 Marks the Overlap of Several Matsuya App Reward Campaigns

August 1, the launch date of the Matsuben Debut Campaign, also marked the start of several Matsuya App reward campaigns running at once. From August 1 to August 10, a Point Boost campaign awards 70 points for ordering a Hamburg Steak Set Meal Bento (100 points on August 9), while from August 1 to August 31, PayPay coupons usable on the Matsuya App (offering up to 15% cash back depending on the payment amount) are also being distributed.

Set alongside these, the 300-point award stands out well above the rest. It is roughly three to four times the 70-100 points offered for the Hamburg Steak Set Meal Bento, suggesting that Matsuya is putting extra weight behind converting the specific segment of members who use Mobile Order but not Matsuben Net.

A Recurring Campaign Since October 2025, With the Eligibility Window Shifted Exactly Three Months

The “Matsuben Debut Campaign” began in October 2025 and has since run in December, February 2026, and May, making this the fifth installment. The point award (300 points) and the eligibility conditions targeting members who have used Mobile Order but not Matsuben Net have remained unchanged across all five rounds. The frequency started out every other month — October, December, February — but has since widened to a three-month interval for May and August.

Comparing the most recent round (held in May 2026) with this one shows just how closely the format repeats. Each eligibility window keeps the same length while shifting back by exactly three months.

Item	Previous Round (May)	This Round (August)
Campaign period	May 1 - May 31, 2026	August 1 - August 31, 2026
Mobile Order eligibility window	November 1, 2025 - April 30, 2026	February 1 - July 31, 2026
Matsuben Net non-usage window	March 1 - April 30, 2026	June 1 - July 31, 2026
Point award deadline	June 8, 2026	September 8, 2026
Points awarded	300 points	300 points

The six-month window for checking Mobile Order usage and the two-month window for confirming no Matsuben Net usage also exactly match the previous round. The award deadlines — June 8 last time and September 8 this time — share the same pattern of falling on the 8th of the month.

The push to convert members who have never used Matsuben Net has also shown up repeatedly outside this recurring campaign. In June 2026, the “Matsuben Net New User Achieve Campaign” awarded 200 points to new members who placed orders of 500 yen or more on Matsuben Net on two separate days, and in July the “Trial Campaign” awarded a combined 300 points to new members for registering and meeting a follow-up condition. The total of 300 points matches this Debut Campaign, but while that campaign targeted new members, this one is aimed specifically at existing members who already use Mobile Order.