Matsuya's Matsuben Net "Gogotoku": Double Points for 14:00-18:00 Pickup Ends July 20

On July 19 at 1:00 p.m., the official X account of the beef bowl chain “Matsuya” once again announced the ongoing “Gogotoku Campaign” on its web reservation and ordering service “Matsuben Net.” Under the campaign, specifying a pickup time between 2:00 p.m. and 6:00 p.m. doubles the Matsuya Points earned, running from July 14 to July 20. The post serves as a reminder ahead of the campaign’s end at 6:00 p.m. on the 20th.

Double points for pickup times between 2:00 p.m. and 6:00 p.m.

The official X post states, “Order via the web reservation service ‘Matsuben Net’ and choose a bento pickup time between 2:00 p.m. and 6:00 p.m. to earn double Matsuya Points!” The offer applies to items ordered through Matsuben Net, with the pickup time set within the designated 2:00 p.m. to 6:00 p.m. window as the condition.

The announcement image prominently displays the pickup window “14:00-18:00” and “Double Matsuya Points,” with the campaign period clearly stated as “Tuesday, July 14, 2026 - Monday, July 20, 2026.” A note at the bottom of the image reads, “Matsuya Mobile Order and Matsuben Delivery are not eligible,” confirming that only web reservation orders through Matsuben Net qualify. It also notes, “Eligibility is determined by the pickup date and time,” clarifying that the pickup time—not the order time—determines qualification.

A follow-up campaign shifting the time slot from “Yorutoku” to the afternoon

Matsuben Net’s time-slot double-points promotions have been running back to back recently. Just before this campaign, the “Yorutoku Campaign” ran from July 7 to 13, doubling points for pickups specified between 6:00 p.m. and 11:00 p.m. With Yorutoku, which targeted the evening hours, ending on the 13th, this Gogotoku Campaign began the very next day, on the 14th, effectively carrying over the promotion by shifting the target time slot from evening to afternoon.

Running these two campaigns in succession—one targeting the often-delayed evening pickup hours, the other targeting the late-afternoon lull after lunch—suggests an aim to spread out pickups and ease congestion during busy times.

Ends at 6:00 p.m. on July 20

The Gogotoku Campaign runs through 6:00 p.m. on Monday, July 20. For those planning to order through Matsuben Net and able to pick up between 2:00 p.m. and 6:00 p.m., time is running short to claim the point bonus.