Matsuya Official Notice: au PAY Campaign Title Word Order Corrected from "60th Anniversary Founding" to "Founding 60th Anniversary"

CampaignNewsUpdatedPoint RebateMatsuya AppPayPayRakuten Payd Paymentau PAY

On the morning of May 29, 2026, the title of the notice “au PAY All-You-Can-Eat Campaign Part 2” on Matsuya’s official website was corrected from “Matsuya 60th Anniversary Founding Commemoration! au PAY All-You-Can-Eat Campaign Part 2 Begins!” to “Matsuya Founding 60th Anniversary Commemoration! au PAY All-You-Can-Eat Campaign Part 2 Begins!” The change swaps the word order in the first half of the title, from “60th Anniversary Founding Commemoration” to “Founding 60th Anniversary Commemoration,” with no change to the body content such as the campaign period, points awarded, or eligible stores.

松屋創業60周年記念 au PAY食べまくり第2弾告知バナー
Source: Matsuya Foods Official

What Changed

Item Before After (This Correction)
Notice Title Matsuya 60th Anniversary Founding Commemoration! au PAY All-You-Can-Eat Campaign Part 2 Begins! Matsuya Founding 60th Anniversary Commemoration! au PAY All-You-Can-Eat Campaign Part 2 Begins!
First Half of Title “Matsuya 60th Anniversary Founding Commemoration” “Matsuya Founding 60th Anniversary Commemoration”
Body Text / Campaign Details No change No change
Campaign Name Wording in Promotional Banner Image No change (remains “Matsuya Founding 60th Anniversary Commemoration”) No change

The change is limited to the article title text; the campaign period stated in the body (June 1–June 30), the points awarded (60 Ponta Points for purchases of 600 yen or more / 300 Ponta Points for purchases of 1,500 yen or more), and the ranking rewards for the top 10,000 users (60,000 points for 1st place) all remain unchanged. The promotional banner image had already used the same word order as the new title, “Matsuya Founding 60th Anniversary Commemoration,” from the start, so this correction brings the title and banner wording into alignment.

Progress of the Title Word-Order Correction Across the Four 60th Founding Anniversary Payment Campaigns

The four Matsuya 60th Anniversary payment campaigns, all announced on May 28, had their title word order corrected in succession on the morning of May 29. PayPay was corrected first, followed by d Barai, au PAY (this article), and Rakuten Pay.

Campaign First Half of Title at May 28 Announcement Correction Order First Half of Title After Correction
PayPay Coupon Matsuya 60th Anniversary Founding Commemoration! Morning of May 29, first Matsuya Founding 60th Anniversary Commemoration!
d Barai Campaign Matsuya 60th Anniversary Founding Commemoration! Morning of May 29, following Matsuya Founding 60th Anniversary Commemoration!
au PAY All-You-Can-Eat Campaign Part 2 (this article) Matsuya 60th Anniversary Founding Commemoration! Morning of May 29, following Matsuya Founding 60th Anniversary Commemoration!
Rakuten Pay Stamp Rally Matsuya 60th Anniversary Founding Commemoration! Morning of May 29, following Matsuya Founding 60th Anniversary Commemoration!

With this morning’s correction, all four campaigns now use the “Matsuya Founding 60th Anniversary Commemoration” wording. au PAY’s promotional banner image had used the same word order as the new title, “Matsuya Founding 60th Anniversary Commemoration,” from the start, making it the one campaign among the four whose title and banner wording match exactly after the correction.

Campaign Details Remain Unchanged (Recap)

The campaign details remain unchanged from the May 28 announcement.

Item Details
Campaign Period June 1 (Mon)–June 30 (Tue), 2026, 11:59 PM
Entry Advance entry required during the campaign period
Payment Condition Pay in advance with au PAY, 600 yen (tax included) or more per transaction
Order Channel Matsuya Foods Official App, Matsuben Net Mini App
Guaranteed Points (600 yen or more) 60 Ponta Points per transaction
Guaranteed Points (1,500 yen or more) 300 Ponta Points per transaction
Ranking Reward Ponta Points awarded by rank to the top 10,000 users with the highest total spending during the campaign period
1st Place Reward 60,000 Ponta Points

The eligible stores (Matsuya, Matsunoya, My Curry Shokudo, and others nationwide, excluding PA (expressway service area) stores, etc.) also remain unchanged.

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Editor's Note

Following PayPay and d Barai, au PAY's title word order has now been corrected too. au PAY was the only one whose promotional banner already used the new word order from the start, so this fix brings the title in line with the banner.