Matsuya Official Notice: au PAY Campaign Title Word Order Corrected from "60th Anniversary Founding" to "Founding 60th Anniversary"
On the morning of May 29, 2026, the title of the notice “au PAY All-You-Can-Eat Campaign Part 2” on Matsuya’s official website was corrected from “Matsuya 60th Anniversary Founding Commemoration! au PAY All-You-Can-Eat Campaign Part 2 Begins!” to “Matsuya Founding 60th Anniversary Commemoration! au PAY All-You-Can-Eat Campaign Part 2 Begins!” The change swaps the word order in the first half of the title, from “60th Anniversary Founding Commemoration” to “Founding 60th Anniversary Commemoration,” with no change to the body content such as the campaign period, points awarded, or eligible stores.
What Changed
| Item | Before | After (This Correction) |
|---|---|---|
| Notice Title | Matsuya 60th Anniversary Founding Commemoration! au PAY All-You-Can-Eat Campaign Part 2 Begins! | Matsuya Founding 60th Anniversary Commemoration! au PAY All-You-Can-Eat Campaign Part 2 Begins! |
| First Half of Title | “Matsuya 60th Anniversary Founding Commemoration” | “Matsuya Founding 60th Anniversary Commemoration” |
| Body Text / Campaign Details | No change | No change |
| Campaign Name Wording in Promotional Banner Image | No change (remains “Matsuya Founding 60th Anniversary Commemoration”) | No change |
The change is limited to the article title text; the campaign period stated in the body (June 1–June 30), the points awarded (60 Ponta Points for purchases of 600 yen or more / 300 Ponta Points for purchases of 1,500 yen or more), and the ranking rewards for the top 10,000 users (60,000 points for 1st place) all remain unchanged. The promotional banner image had already used the same word order as the new title, “Matsuya Founding 60th Anniversary Commemoration,” from the start, so this correction brings the title and banner wording into alignment.
Progress of the Title Word-Order Correction Across the Four 60th Founding Anniversary Payment Campaigns
The four Matsuya 60th Anniversary payment campaigns, all announced on May 28, had their title word order corrected in succession on the morning of May 29. PayPay was corrected first, followed by d Barai, au PAY (this article), and Rakuten Pay.
| Campaign | First Half of Title at May 28 Announcement | Correction Order | First Half of Title After Correction |
|---|---|---|---|
| PayPay Coupon | Matsuya 60th Anniversary Founding Commemoration! | Morning of May 29, first | Matsuya Founding 60th Anniversary Commemoration! |
| d Barai Campaign | Matsuya 60th Anniversary Founding Commemoration! | Morning of May 29, following | Matsuya Founding 60th Anniversary Commemoration! |
| au PAY All-You-Can-Eat Campaign Part 2 (this article) | Matsuya 60th Anniversary Founding Commemoration! | Morning of May 29, following | Matsuya Founding 60th Anniversary Commemoration! |
| Rakuten Pay Stamp Rally | Matsuya 60th Anniversary Founding Commemoration! | Morning of May 29, following | Matsuya Founding 60th Anniversary Commemoration! |
With this morning’s correction, all four campaigns now use the “Matsuya Founding 60th Anniversary Commemoration” wording. au PAY’s promotional banner image had used the same word order as the new title, “Matsuya Founding 60th Anniversary Commemoration,” from the start, making it the one campaign among the four whose title and banner wording match exactly after the correction.
Campaign Details Remain Unchanged (Recap)
The campaign details remain unchanged from the May 28 announcement.
| Item | Details |
|---|---|
| Campaign Period | June 1 (Mon)–June 30 (Tue), 2026, 11:59 PM |
| Entry | Advance entry required during the campaign period |
| Payment Condition | Pay in advance with au PAY, 600 yen (tax included) or more per transaction |
| Order Channel | Matsuya Foods Official App, Matsuben Net Mini App |
| Guaranteed Points (600 yen or more) | 60 Ponta Points per transaction |
| Guaranteed Points (1,500 yen or more) | 300 Ponta Points per transaction |
| Ranking Reward | Ponta Points awarded by rank to the top 10,000 users with the highest total spending during the campaign period |
| 1st Place Reward | 60,000 Ponta Points |
The eligible stores (Matsuya, Matsunoya, My Curry Shokudo, and others nationwide, excluding PA (expressway service area) stores, etc.) also remain unchanged.
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
Following PayPay and d Barai, au PAY's title word order has now been corrected too. au PAY was the only one whose promotional banner already used the new word order from the start, so this fix brings the title in line with the banner.