Matsuya Official Notice: d Barai Campaign Title's Word Order Fixed from "60th Anniversary Founding" to "60th Founding Anniversary"

On the morning of May 29, 2026, the title of the “d Barai Campaign” announcement on Matsuya’s official website was corrected from “Matsuya’s 60th Anniversary Founding! d Points Rebate Campaign via d Barai!” to “Matsuya’s 60th Founding Anniversary! d Points Rebate Campaign via d Barai!” The change swaps the word order of the opening phrase from “60th Anniversary Founding” to “60th Founding Anniversary”; the campaign period, rebate rate, eligible stores, and other body content remain unchanged.

What Changed

Item	Before	After (This Change)
Announcement Title	Matsuya’s 60th Anniversary Founding! d Points Rebate Campaign via d Barai!	Matsuya’s 60th Founding Anniversary! d Points Rebate Campaign via d Barai!
Opening Phrase	“Matsuya’s 60th Anniversary Founding”	“Matsuya’s 60th Founding Anniversary”
Body / Campaign Content	No change	No change
Campaign Name Text in Promotional Banner Image	No change (remains “Matsuya Foods 60th Founding Anniversary Campaign”)	No change

The change is limited to the article title text; the campaign period stated in the body (June 1 to June 20), rebate rate (up to +15%, or +20% for new and returning customers), and point cap remain unchanged. The promotional banner image already read “Matsuya Foods 60th Founding Anniversary Campaign,” including the word “Foods,” leaving it inconsistent with the title “Matsuya’s 60th Founding Anniversary,” which omits “Foods.”

Progress of the Word-Order Correction Across the Four 60th Anniversary Payment Campaign Titles

The four Matsuya 60th Anniversary payment campaigns, all announced on May 28, had their title word order corrected in sequence on the morning of May 29. PayPay was corrected first, followed by the d Barai, au PAY, and Rakuten Pay titles.

Campaign	Opening Phrase at May 28 Announcement	Correction Order	Opening Phrase After Correction
PayPay Coupon	Matsuya’s 60th Anniversary Founding!	Morning of May 29, First	Matsuya’s 60th Founding Anniversary!
d Barai Campaign (This Article)	Matsuya’s 60th Anniversary Founding!	Morning of May 29, Following	Matsuya’s 60th Founding Anniversary!
au PAY All-You-Can-Eat Campaign Part 2	Matsuya’s 60th Anniversary Founding!	Morning of May 29, Following	Matsuya’s 60th Founding Anniversary!
Rakuten Pay Stamp Rally	Matsuya’s 60th Anniversary Founding!	Morning of May 29, Following	Matsuya’s 60th Founding Anniversary!

With this morning’s correction, all four campaigns now read “Matsuya’s 60th Founding Anniversary.” The exact sequence of correction times is not disclosed on the official site, but it can be confirmed that all four titles have been realigned to the same word order.

Campaign Details Unchanged (Recap)

The campaign content is unchanged from the May 28 announcement.

Item	Details
Campaign Period	0:00, Monday, June 1, 2026 – 23:59, Saturday, June 20, 2026
Rebate Rate (Existing Customers)	Up to +15% d Points
Rebate Rate (New & Returning Customers)	Up to +20% d Points
Entry	Advance entry required during the campaign period
Payment Condition	Pre-payment of 800 yen (tax included) or more per transaction via d Barai
Order Channels	Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, Matsuben Net Mini App
Cap Per Transaction	300 points
Total Cap for the Period	5,000 points

The advance-entry requirement and the eligible stores (Matsuya, Matsunoya, My Curry Shokudo, and others nationwide) also remain unchanged.