Matsuya's Official X Posts Second 'Which Matsuya Is This?' Quiz

Matsuya’s official X account (@matsuya_foods) posted a quiz-style post titled “Which Matsuya Is This?” at 7:30 PM on May 15, 2026. It’s the second installment, following the first on May 11 (a stacked storefront with Matsuya on the first floor and Matsunoya on the second). This time, the quiz features a nighttime exterior shot of a stacked storefront with Matsuya on the first floor and Shoken Chinese Dining on the second.

Original Post

Which Matsuya is this? (╹◡╹)

#Matsuya

The post itself is minimal — just the question “Which Matsuya is this?”, an emoticon, and a single hashtag. The “#NotAComboStore” hashtag that appeared in the first installment (May 11) is absent this time.

Location Details in the Photo

The attached photo shows a nighttime exterior shot of the storefront, with multiple signs arranged across the facade.

Floor	Sign
1F	Matsuya logo (red circle + yellow “Matsuya” sign) / open storefront entrance
2F	“2F Shoken Chinese Dining CHINESE RESTAURANT” sign

At the bottom of the frame, a Macky stamp and three “?” marks are overlaid, emphasizing the quiz’s puzzle mood. In the background to the right, elements like a vending machine and the entrance of a neighboring store are visible, giving the scene the feel of a commercial district near a train station.

Shoken Chinese Dining Is Matsuya Foods’ Chinese Cuisine Brand

Shoken Chinese Dining, on the second floor, is a Chinese cuisine brand operated by Matsuya Foods. It stands alongside Matsuya (beef bowls and set meals), Matsunoya (tonkatsu), and My Curry Shokudo (curry) as one of the specialized brands under the Matsuya Foods umbrella.

In the store data on Matsuya’s official site, the only two brands listed as a “co-located brand” for each store are Matsunoya and My Curry Shokudo — Shoken Chinese Dining is not registered as a co-located brand. This means the store in this photo is likely classified in the store data either as a standalone store or as a separate combo store, giving it a different informational structure from the first installment’s “Matsunoya co-located” store.

Comparison with the First Installment

Placing the first installment (May 11) side by side with this second one, the composition is nearly identical, but the brand on the second floor has changed.

Item	First Installment (May 11, 6:18 PM)	Second Installment (This time, May 15, 7:30 PM)
Post time	May 11, 6:18 PM	May 15, 7:30 PM
1F	Matsuya	Matsuya
2F	Matsunoya	Shoken Chinese Dining
Structure	Vertically stacked, separated	Vertically stacked, separated
Hashtags	#Matsuya #NotAComboStore	#Matsuya
Emoticon	None	(╹◡╹)

Where the first installment used the negation “#NotAComboStore” as a device hinting that it was a Matsunoya co-located store, this second installment carries no such hashtag hint about the brand type, putting the (╹◡╹) emoticon front and center instead. With the second-floor brand switching from Matsunoya (tonkatsu) to Shoken Chinese Dining (Chinese cuisine), it reads as though the way the brand type is signaled was swapped out to match.

The “Which Matsuya Is This?” Format Becomes a Series

Coming four days after the first installment, this marks the second time the “Which Matsuya Is This?” format has run. Given the back-to-back rollout, the store-location guessing quiz appears to be shaping up into a regular feature on the official X account. Both the first and second installments picked urban stores with a vertically stacked, separated layout, suggesting a tendency to feature stores with distinctive facades.

Post Date	1F	2F	Post Time
May 11, 2026 (Mon)	Matsuya	Matsunoya	6:18 PM
May 15, 2026 (Fri)	Matsuya	Shoken Chinese Dining	7:30 PM

Both posts went out on weekdays in the evening-to-night window, a timing that fits well with nighttime exterior photography as the creative.