Matsuya's Official X Account Posts a "Which Matsuya Is This?" Quiz

At 18:18 on May 11, Matsuya’s official X account (@matsuya_foods) posted a quiz-style post titled “Which Matsuya Is This?” The post included a playful challenge for followers to guess the store’s location, featuring an exterior photo of a split-floor co-located store with Matsuya on the 1st floor and Matsunoya on the 2nd floor, along with the hashtag “#NotAComboStore.”

Original Post

Which Matsuya is this?

#Matsuya #NotAComboStore

The post text is simple: a one-line question plus two hashtags. “Which Matsuya is this?” prompts readers to guess the location, while the hashtag “#NotAComboStore” slips in a hint about the store’s business format.

The attached photo is an exterior shot taken at night, with the facade arranged in two tiers. The lower tier (1st floor) has a large red “Matsuya” sign and an open storefront entrance, while the upper tier (2nd floor) has a white “Matsunoya 2F” sign, with a separate staircase entrance to the 2nd floor branching off to the right. Illustrations of Matsuya’s official mascots, Macky & Yakky, are composited onto the staircase at the bottom of the image, with a “?” speech bubble floating above their heads to emphasize the riddle-like mood.

A “Split-Floor” Co-Located Store With Matsuya on the 1st Floor and Matsunoya on the 2nd

Most Matsuya/Matsunoya co-located stores are the side-by-side type, where both brands share the same floor. The store shown in this photo, however, is a split-floor type stacked vertically, with Matsuya on the 1st floor and Matsunoya on the 2nd floor, accessed via a separate staircase entrance. This pattern is typically seen in narrow urban buildings with limited frontage.

What the Hashtag “#NotAComboStore” Signals About the Business Format

The hashtag “#NotAComboStore” is included as a hint about the store’s format. Matsuya already operates numerous stores labeled with co-location notations such as “Matsunoya co-located” or “My Curry Shokudo co-located,” and this post makes explicit that the store in the photo falls into this same “co-located” category. The physical 1st-floor/2nd-floor split layout reinforces this classification.

Context With Recent Matsunoya Co-Location Moves

Since April, Matsuya has continued a string of store renovations involving Matsunoya co-location. Just today, at 17:04 on May 11, Matsunoya co-location was announced all at once for four stores: three of the stores that entered temporary closure on May 11 (Aoto, Nangodori, Asaka Hizaori) plus Minowacho Store, which newly entered temporary closure. The 18:18 X post appears to re-surface this ongoing Matsunoya co-location topic through the lighter angle of a “quiz.”