Matsuya Official X Introduces 6 Legacy Mascots Featured on Store Table Stickers

At 11:05 AM on May 10, Matsuya’s official X account (@matsuya_foods) posted about a new addition to the table stickers at Matsuya stores — a “Classic Characters Corner” — noting that Macky & Yakky, who debuted in 2016, are marking their 10th anniversary this year.

Original Post

By the way, the table stickers got a refresh recently, didn’t they!

The Classic Characters Corner is my favorite part (╹◡╹) I wonder how many of you remember them all…

Macky and Yakky are already 10 years old now! 🤔

What would you like to see written on the table stickers?

#Matsuya #Macky #Yakky

The post is built from five parts. The first raises the topic of the table sticker refresh, the second shares that the “Classic Characters Corner” is a favorite, the third notes that Macky & Yakky turn 10 this year, the fourth closes by asking readers “What would be fun to see written on the table stickers?” to gather ideas, and the fifth is the hashtags. Rather than a product announcement or campaign push, it reads as fan-participation dialogue. The three hashtags are “#Matsuya #Macky #Yakky,” with Macky and Yakky each listed as separate tags.

The Six Legacy Mascots Featured on the Table Stickers

The attached image shows the corner of the in-store table sticker headlined “2026 marks Matsuya Foods’ 60th anniversary — do you recognize them? Introducing Matsuya’s mascots through the years!” Six official Matsuya mascots who appeared between around 1980 and 2016 are lined up together with their debut years.

Mascot	Debut Year
Ushi-chan	Around 1980–
Manpuku Matsumaru	2000–
Meshikamo	2003–
Ushimatsu	2005–
Macky	2016–
Yakky	2016–

At the bottom of the sticker is the copy “Carrying on an endearing smile and love for Matsuya, we’ll keep walking this path together with you,” positioning the six legacy mascots as carriers of “love for Matsuya.”

A Milestone Year Where Macky & Yakky’s 10th Anniversary Meets Matsuya Foods’ 60th

Matsuya’s official mascots “Macky & Yakky” debuted in 2016, making this year, 2026, exactly their 10th anniversary. At the same time, 2026 also marks Matsuya Foods’ 60th anniversary since its founding, which is spelled out at the top of the table sticker as “2026 marks Matsuya Foods’ 60th anniversary.”

Milestone	Starting Year	As of 2026
Matsuya Foods founded	1966	60th anniversary
Macky & Yakky debut	2016	10th anniversary

Recent 60th-anniversary initiatives at Matsuya Foods include the “Choose from 60 Lunch Sets” (introduced April 7) and the rollout of the “One-Item Free Side Dish Service Voucher” starting April 21. The table sticker’s “Classic Characters Corner” can likewise be read as part of the in-store visual refresh tied to the 60th anniversary.

A Sunday-Morning Post on a Different Axis From Products and Campaigns

Matsuya’s official X account has recently kept up a steady stream of new menu announcements and campaign reminders, but today’s post instead turns to in-store creative work (the table stickers) and closes by inviting reader ideas. It stands apart from direct product or campaign promotion — a Sunday-morning post built around “fan engagement.”