Matsuya's Official X Pushes ONE PIECE 'Chopper' Sticker for Kids' Menu, This Time via Takeout

At 10:00 a.m. on July 20, Matsuya’s official X account once again introduced the “original sticker sheet” giveaway tied to its TV anime ONE PIECE collaboration for the Kids’ Menu. The post called out, “Bring the restaurant’s great taste straight home!” and “Enjoy a lively mealtime at home with Chopper and the crew, takeout-style!”, accompanying the message with a photo of a backing card featuring Tony Tony Chopper, the Straw Hat Pirates’ doctor. Following the Sanji design the previous day (the 19th), this marked the second consecutive day the account put takeout front and center.

A Backing Card Full of Chopper

The photo appears to show Matsuya’s Kids’ Curry and Rice Waku Waku Set. A paper container decorated with Matsuya’s Beef Bowl design holds rice topped with a single sausage and curry sauce, alongside a colorful orange, yellow, and purple jelly and what looks like a small dish of potato salad.

The backing card held up in front reads “MATSUYA × ONE PIECE ORIGINAL STICKER,” alongside a full-body sticker of Tony Tony Chopper wearing his pink hat with a white X mark, a skull-mark sticker wearing that same hat, a close-up face sticker, and the “Chopper” logo text. A row of small icon stickers shaped like food and other items runs along the bottom, with “NOT FOR SALE” noted in the corner to indicate the item is not for sale. To the left sits the treasure map backing card introduced previously, showing an island floating in a blue sea, a sailing ship, and an island silhouette shaped like a Beef Bowl.

The stickers are distributed randomly from a set of 12 designs, and are available with two items: the Kids’ Beef Bowl Waku Waku Set and the Kids’ Curry and Rice Waku Waku Set. Customers receive one sticker per item ordered.

Takeout Front and Center for a Second Straight Day

This marks the sixth time the Kids’ Menu sticker has been featured on the official X account since the initial announcement on June 27. Since July 10, the account has kept posting while rotating which character takes the spotlight: Luffy on July 11, Brook on the 12th, Sanji on the 19th, and now Chopper on the 20th — the same giveaway promoted with a different lead character each time.

At the same time, the messaging shifted away from its previous assumption of dine-in customers; the posts on the 19th and 20th instead centered on the angle of “takeout” and “bringing it home.” This appears to be a pitch geared toward mealtime at home, timed to the summer vacation season.

There is also a promotion for adults: ordering the Giant Serving Set or the ONE PIECE Set comes with an Original Acrylic Block Chopstick Rest (12 designs in all), and posts promoting that giveaway have been interspersed with these.

First-Round Distribution Runs Through 9:59 a.m. on August 18

This sticker giveaway is the first-round bonus of the Matsuya × TV anime ONE PIECE collaboration campaign. The distribution period runs from 10:00 a.m. on June 30 through 9:59 a.m. on August 18 (ending at each store once supplies run out), leaving roughly a month remaining as of July 20. From 10:00 a.m. on August 18 onward, the promotion is set to switch to its second-round bonus, the Original Name Charm (12 designs in all). For anyone hoping to collect all 12 designs, including the Chopper one, this switchover marks the deadline to aim for.

The collaboration campaign as a whole runs through 9:59 a.m. on October 6. It draws on the anime’s “Elbaf Arc,” and the post’s phrase “with Chopper and the crew” also echoes the context of that storyline, in which the crew comes together.