Matsuya Gives 50 Points on Kids' Waku Waku Sets, Bringing the Effective Price to 350 Yen

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title: “Matsuya Gives 50 Points on Kids’ Waku Waku Sets, Bringing the Effective Price to 350 Yen” categories:

• campaign tags:
• news
• coupon
• point
• announcement
• app
• matsuya-point published: true created_at: “2026-07-20T12:27:51+09:00” updated_at: “2026-07-20T12:27:51+09:00” thumbnail: “https://cdn.gyumesy.com/articles/t3ydod/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/t3ydod/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/165592.html” editor_comment: “Before heading out this summer vacation, don’t forget to order through the app. Ordering just for the bonus goods is a fine reason too.” description: “From 0:00 on July 21, 2026 to 9:59 on August 18, Matsuya is running an app-only campaign granting 50 Matsuya Points on the Kids’ Waku Waku Set. The Beef Bowl and Curry sets, 450 yen each, drop to 400 yen with a coupon, for an effective price of 350 yen.” related_articles:
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From 0:00 on Tuesday, July 21, 2026 to 9:59 on Tuesday, August 18, Matsuya is holding the “Kids’ Waku Waku Set Point Boost Campaign,” exclusively on the Matsuya App. During the campaign, ordering the eligible “Kids’ Beef Bowl Waku Waku Set” or “Kids’ Curry and Rice Waku Waku Set” through Matsuben Net or Matsuya Mobile Order earns 50 Matsuya Points. Throughout the campaign, an app coupon is applied automatically to both sets, lowering the regular price of 450 yen to 400 yen. Combined with the 50 points granted (worth 50 yen), that makes an effective price equivalent to 350 yen.

Two eligible sets: Beef Bowl and Curry

The eligible items are the following two. Both come with original goods, and the price and points granted are the same for each.

Menu item	Regular price	Price with coupon	Points granted
Kids’ Beef Bowl Waku Waku Set	450 yen	400 yen	50 points
Kids’ Curry and Rice Waku Waku Set	450 yen	400 yen	50 points

The Kids’ Beef Bowl Waku Waku Set consists of rice topped with beef bowl topping, a small pot of sausages and potato salad, a Morinaga Mammy, and jelly. The tray also comes with an original-design spoon and fork.

The Kids’ Curry and Rice Waku Waku Set has the same makeup, except that the topping over the rice is curry instead of beef bowl topping.

The 400 yen price with the coupon matches that of the “Simmered Beef Meal,” which is offered only during morning hours. Even the regular price of 450 yen is just 10 yen below the Regular Serving of Matsuya’s signature Beef Bowl at 460 yen, making these two the priciest items in the kids’ menu.

Order through Matsuben Net or Matsuya Mobile Order

Points are granted only for orders placed through Matsuben Net and Matsuya Mobile Order in the Matsuya App. Matsuben Delivery is not eligible. The eligible date and time are based on the pickup time, and the 50 points granted are not subject to bonus point multiplier boosts.

Eligible locations are all Matsuya stores nationwide, except Haneda Innovation City Store, Narita Airport Terminal 3 Store, and stores located in expressway parking areas. Only items sold at the store you use are covered, and Matsuya notes that items may be unavailable if sold out.

Because the price and points are the same for both sets, the best way to buy is to order the one you want through Matsuben Net or Matsuya Mobile Order in the app, with pickup within the campaign period.

A steady run of point and collaboration promotions

The “Matsuben Net Gogotoku Point Boost Campaign” had just ended at 18:00 on Monday, July 20, the day before this campaign, and this campaign starts at 0:00 the next day, July 21, across the date change. App-based point promotions are following one another without a break. On the same day, July 21, the takeout-only “Grilled Eel Bowl Bento Set” also goes on sale, so a separate promotion gets underway that day.

A point grant targeting the same Kids’ Waku Waku Set was also held on April 25, 2026, billed as “100 yen more value,” and it shares this campaign’s structure of the same target product and points granted via the app. Looking at past announcements, there was once a round that granted 100 points on the “Kids’ Waku Waku Set Bento,” but since the target became the “Kids’ Waku Waku Set,” the grant has stayed at 50 points.

The campaign’s scheduled end, 9:59 on Tuesday, August 18, coincides with the end of distribution of Part 1 of the ONE PIECE collaboration sticker sheets (12 designs in all) currently included with the kids’ menu. Distribution switches at 10:00 the same day to Part 2, the Original Name Charm, so the milestone for the collaboration perks and the point promotion’s deadline line up at the same moment. Aligned with the summer vacation period, promotions around the kids’ menu are running back to back.