Matsuya to Distribute 60th Founding Anniversary PayPay Coupon in June

On May 28, 2026, Matsuya announced that, to mark Matsuya’s 60th Founding Anniversary, it will distribute a PayPay coupon usable on the Matsuya App from Monday, June 1 to Tuesday, June 30, 2026. Paying 800 yen (tax included) or more per transaction via PayPay advance payment earns up to 10% cashback (capped at 200 points per use, usable any number of times during the period). In addition, for two days only — Monday, June 15 to Tuesday, June 16, 2026 — the cashback rises to up to 40% (capped at 350 points, usable once during the period). A PayPay Scratch Card Lottery will also run concurrently from Friday, June 19 to Friday, July 31.

Campaign Overview

Item	10% Coupon	40% Coupon
Coupon Period	12:00 AM, Monday, June 1, 2026 – 11:59 PM, Tuesday, June 30, 2026	12:00 AM, Monday, June 15, 2026 – 11:59 PM, Tuesday, June 16, 2026
Cashback Rate	Up to 10%	Up to 40%
Cap per Use	200 points	350 points
Number of Uses	Any number of times during the period	Once during the period
Payment Condition	800 yen (tax included) or more per transaction via PayPay advance payment	Same as left
Ordering Channel	Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, Matsuben Net Mini App	Same as left
Eligible Stores	Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun² nationwide (excluding stores located within parking areas, etc.)	Same as left

The 10% coupon and 40% coupon must each be claimed separately within the PayPay app, and if both have been claimed, the system is designed to apply the 40% coupon first. Details of the concurrently running PayPay Scratch Card Lottery can be checked on the coupon page within the PayPay app.

Efficiency Comparison of Cashback Cap Thresholds

Comparing the thresholds at which the 10% and 40% coupons hit their respective caps shows that each coupon lets you capture the full cashback rate within a different payment amount range.

Coupon	Cashback Rate	Payment Amount at Which Cap Is Reached	Full-Rate Capture Range
10% Coupon	Up to 10%	Caps at 200 points at 2,000 yen	800–2,000 yen
40% Coupon	Up to 40%	Caps at 350 points at 875 yen	800–875 yen

With the 10% coupon, you receive the full 10% up to 2,000 yen, but beyond that it’s capped at 200 points. The 40% coupon reaches 320 points at 800 yen and hits its 350-point cap already at 875 yen, so the most efficient way to use it is to aim right around the 800-yen minimum. The structure most rewards users who combine the 10% coupon, usable any number of times during the period, with the once-only 40% coupon, cycling their PayPay payments through the month.

Framing It as “Matsuya’s 60th Founding Anniversary”

The campaign is labeled on the banner as the “Matsuya 60th Founding Anniversary Coupon.” With the 10% coupon starting on June 1 and the 40% coupon — the peak of the month — concentrated on June 15–16, the 60th anniversary campaign is designed to roll out in stages across all of June.

Date	Related Development
Monday, June 1, 2026	10% coupon distribution begins (starting point of the 60th anniversary campaign)
Monday, June 15 – Tuesday, June 16, 2026	40% coupon distribution (the two-day peak of the month)
Friday, June 19 – Friday, July 31, 2026	PayPay Scratch Card Lottery runs concurrently
Tuesday, June 30, 2026	10% coupon period ends

The PayPay Scratch Card Lottery starts on June 19 and runs through the end of July, extending the campaign well past the end of June when the coupon period wraps up. The 60th anniversary experience is designed to span roughly two months in total.

Comparison with the Most Recent PayPay x Matsuya App Campaign

Here’s how it compares with the most recent PayPay coupon for the Matsuya App, the “5.5 Million Users Milestone” campaign held in May.

Campaign	Period	Cashback Rate	Cap per Use	Number of Uses
5.5 Million Users Milestone (First Half, 15%)	April 29 – May 6, 2026	Up to 15%	200 points	Any number of times during the period
5.5 Million Users Milestone (Second Half, 10%)	May 7 – May 17, 2026	Up to 10%	200 points	Any number of times during the period

May’s “5.5 Million Users Milestone” campaign was a two-stage structure of 15% (first half) and 10% (second half), whereas this 60th anniversary campaign is a two-tier structure of 10% (all month, capped at 200 points, usable any number of times) and 40% (June 15–16 only, capped at 350 points, usable once). The peak cashback rate jumps from 15% to 40%, marking the highest rate yet seen in the Matsuya App x PayPay lineup since April.