Matsuya Official App Sends Reminder Notification 2 Days Before End of "Side Dish Takeout Bundle Deal" Campaign

On June 13, 2026 at 10:33 AM, with 2 days, 13 hours, and 26 minutes remaining until the June 15 (Monday) 11:59 PM end of the “Side Dish Takeout Bundle Deal Campaign” that had been running since 10:00 AM on June 2, the Matsuya official app sent a push notification reading “Only 2 days left❗️【Up to 250 yen off】App-exclusive "Side Dish Takeout" Bundle Deal Campaign❗️” and “Bundle-buy budget-friendly ‘side dishes’ of your choice, until 6/15.” Coming near the end of the 14-day campaign, this marks a last-minute reminder delivered on the final weekend’s Saturday morning.

Notification Text (Original)

Notification title

Only 2 days left❗️【Up to 250 yen off】App-exclusive “Side Dish Takeout” Bundle Deal Campaign❗️

Notification body

Bundle-buy budget-friendly “side dishes” of your choice, until 6/15

Side Dish Takeout Bundle Deal Campaign Overview (Recap)

Item	Details
Campaign name	Side Dish Takeout Bundle Deal Campaign
Period	10:00 AM, Tuesday, June 2, 2026 – 11:59 PM, Monday, June 15, 2026 (approx. 14 days)
Eligible items	Bundle purchase for takeout of 9 types of prepared side dish (okazu) menu items
Eligible services	Matsuben Net, Matsuya Mobile Order
Excluded services	Matsuben Delivery
Discount	Up to 250 yen off, depending on bundle quantity
Eligible channel	Matsuya official app exclusive

The core of this campaign is that “you can freely choose the types,” letting customers bundle-buy in any combination from 9 prepared side dish (okazu) menu items, with a discount applied according to the bundle quantity.

Remaining Time and Notification Timing

Milestone	Date/Time	Elapsed/Remaining
Campaign start	10:00 AM, Tuesday, June 2, 2026	—
Today’s notification	10:33 AM, Saturday, June 13, 2026	11 days, 0 hours, 33 minutes since start
Expiration	11:59 PM, Monday, June 15, 2026	2 days, 13 hours, 26 minutes remaining until expiration

A Saturday-morning reminder arriving with about two and a half days left before expiration. Rather than a last-minute reminder, it functions as an early nudge anticipating the “final weekend → expiration at the start of the next week,” designed to funnel Saturday and Sunday takeout demand into the campaign.

Summary of Matsuya Official Channel Promotion During the Campaign Period

Matsuya’s official messaging around the “Side Dish Takeout Bundle Deal Campaign” has continued across multiple channels from the initial announcement through today’s reminder.

Date/Time	Channel	Content
3:00 PM, May 29, 2026	Official announcement	Main campaign announcement (June 2–15, up to 250 yen off, details of the 9-item lineup)
10:00 AM, June 6, 2026	Official X	Campaign announcement post: “／App-exclusive／Bundle-buy prepared side dish menu items for takeout and get up to 250 yen off!”
10:33 AM, June 13, 2026 (this notification)	Official app	“Only 2 days left❗️” reminder, 2 days before the end

This forms a three-stage promotional buildup: the main announcement before the start date (6/2) → an official X post 4 days later → an app reminder 2 days before the end. As a push notification channel, this delivery is dedicated specifically to a “late-campaign, closing-period reminder.”

June Matsuya Official App Notification Pattern

June’s app notifications have followed new-menu launch announcements with a continuous run of “campaign-ending reminders.”

Date/Time	Notification Content
10:41 AM, June 9, 2026	Push notification for the same-day launch of “Neo Tomato Chunky Chicken Curry and Rice”
8:27 AM, June 12, 2026	“New menu deals❗ Matsuya coupons✨” mid-period reminder (3 days remaining until the 6/16 expiration)
10:33 AM, June 13, 2026 (this notification)	“Only 2 days left❗️【Up to 250 yen off】App-exclusive ‘Side Dish Takeout’” reminder, 2 days before the end

With the Neo Tomato 100-yen-off coupon (through 6/16) and the side dish takeout bundle deal (through 6/15) running in parallel in mid-June, app notifications have been used in a sequence of “launch announcement → mid-period reminder → final reminder.” Today’s “Only 2 days left❗️” notification falls into the final-reminder slot, leaning fully into a high-emoji-density “❗️” title and numeric appeals of “2 days left” and “up to 250 yen off” to prompt immediate action from last-minute shoppers.